HACK BOONMAHUN
London
Summary
Dynamic and results-driven professional with expertise in e-commerce marketing and content management systems, including Hybris and Salesforce. Demonstrates strong sales analytics capabilities, adept at trend and performance analysis to drive business growth. Known for exceptional presentation skills, problem-solving abilities, and a proactive approach to team collaboration.
Overview
12
12
years of professional experience
2
2
years of post-secondary education
Work history
Digital Trade & Operations Executive
Molton Brown
London
06.2021 - 12.2025
- Enrich and set up new products (NPD) and manage content, product (PDP) and category (PLP) pages for all campaigns and promotions for UK,EU,DE and US websites.
- From planning and briefing to launching and managing campaigns, promotions and other activities and ensuring their accuracy and smooth running.
- Own the Gift sets category and play a crucial role in creating, managing, analysing (end-to-end process) all Web Bundle Gift Sets for the EMEA and US markets and all other distribution channel which made around £6M a year from EMEA and US markets alone or 25% of total Ecomm sales and seeing growth year on year.
- Create and manage product and category URLs with SEO optimisation, and ensuring consistency and correct implementation across the digital team.
- Key person overseeing of all Ecomm stock management for all markets and working very closely with the merchandising team to maximise business profits.
- Play a leading role in the Digital Team including suggesting products and categories for the main promotions, such as Friends & Family and Black Friday.
- Own website search platform and weekly optimisation process, achieving excellent results across all KPIs against industry benchmarks.
- Own products assortment for each campaign and lead the Digital team in ensuring SKUs, products and stock are correct and consistent across all online and marketing areas.
- Play a key role in Christmas campaigns including stock, sale analysis and weekly merchandising to optimise sales. The Christmas Campaign takes 70% of total yearly sales.
- Produce and analyse weekly sales reports to identify trends and then create action plans and strategies to put forward to the team for execution.
- Successfully managed projects such as website re-design and platform changeover & product and packaging changes for the entire product catalogue, including content and assets.
Ecommerce Experience Specialist
Lululemon
London
03.2021 - 05.2021
- Prepare for weekly product launches and merchandising.
- Work closely with CRM team on weekly basis to recommend bestsellers and key products.
- Monthly sales reporting.
- Ensure best customer journey and experience.
ECOM Trading Co-ordinator Global & EMEA
The Body Shop
London
09.2019 - 05.2020
- Managed global catalogue making sure product information is up to date and correct.
- Reviewed and improved website content ensuring a good customer journey.
- Optimised SEO data for best search performance.
Assistant Merchandiser
White Stuff
London
09.2015 - 12.2017
- Reacting to sales figures and assigning stock to stores to achieve maximum profit
- Plann stock levels for next season, managing dead stock and reassigning stock to increase profits
- Check intake and dispatch weekly to make sure all items are managed as planned
- Produced weekly stock and sale report and analysis
- Analysed seasonal sales figures for each category to support future season forecasting
Merchandising Administrator
John Lewis
London
04.2014 - 12.2014
- Conducted weekly sales analyses for team and suppliers to inform decision-making.
- Managed stock, inventory control, allocations, and replenishment for branches and multichannel operations.
- Monitored supply chain and intake closely to ensure adherence to schedules and requirements.
Education
Advanced preparation for a Career in Fashion Retail - Buying, Merchandising & Management
Fashion Retail Academy
02.2012 - 03.2012
MA International Management -
London South Bank University
01.2007 - 01.2009
Skills
- E-commerce marketing
- Content management systems (Hybris, Salesforce)
- Sales analytics
- Trend and performance analysis
- Presentation skills
- Problem solving
- Initiative and proactivity
- Team collaboration
Timeline
Digital Trade & Operations Executive
Molton Brown
06.2021 - 12.2025
Ecommerce Experience Specialist
Lululemon
03.2021 - 05.2021
ECOM Trading Co-ordinator Global & EMEA
The Body Shop
09.2019 - 05.2020
Assistant Merchandiser
White Stuff
09.2015 - 12.2017
Merchandising Administrator
John Lewis
04.2014 - 12.2014
Advanced preparation for a Career in Fashion Retail - Buying, Merchandising & Management
Fashion Retail Academy
02.2012 - 03.2012
MA International Management -
London South Bank University
01.2007 - 01.2009