Ha Bui
London,UK
Summary
Resourceful and adaptable people leader with 15+ years of experience spanning across Media, Corporate Communications, CSR, Crisis Management, Transformation and most recently focusing on Culture, Diversity, Equity, Inclusion and Belonging (DEIB).
A team player with a can-do attitude and a growth mindset. Recognised as "Take charge and Standout - Employee of the year" of ANZ Global Communications Department for helping others "selflessly".
Global experience, working and living in Vietnam and Australia, working with leaders across APEA, Australia and NZ.
Seeking to leverage experience in Corporate Communications and newly acquired knowledge in Intercultural Business Communications and DEIB to fulfil role with purpose-led organisations who care about their employees and the community it serves.
Overview
17
17
years of professional experience
9
9
years of post-secondary education
Work History
Director, Corporate Culture & Employee Experience
Techcombank
Hanoi, Vietnam
08.2021 - 08.2023
- Lead Culture team at Techcombank bank with a focus on reviewing, refining Techcombank’s Corporate Culture strategy and implementing practical and measurable programs to embed values and behaviour norms.
- Help enhance the employee experience through a data and insight-led approach.
- Build and implement HR division communications strategy
Communications Advisor
ANZ
Melbourne , Australia
04.2014 - 08.2021
- Communications advisor for ANZ Talent and Culture's Agile transformation (2019-2020)
- Communication advisor for ANZ Retail Australia Banking Business scaled agile transformation (2018-2019)
- Communication advisor for corporate functions including HR and Legal.
- Develop, implement and advise ANZ Chief of Human Resources on her social strategy (internal & external)
- Build an integrated media approach/plan for HR that considers HR’s agenda, ANZ’s People Agenda, culture, the social plan, etc.
- Drive communications plan for annual Group-wide HR initiatives including Employee My Voice survey, CEO Recognition Program, etc.,
- Provide Communications guidance and support for DEI strategy and agenda
- Develop and implement Social Media Ambassador Program for ANZ Corporate Centre to improve social footprint of these functions.
- Champion social media understanding and adoption in the corporate centre space, HR, Risk & Finance
Head of Communications & Corporate Responsibility
ANZ Vietnam
Hanoi, Ho Chi Minh City, Vietnam
12.2011 - 04.2014
- Lead the development and execution of internal and external communication strategies and programs to support the agreed strategic priorities of ANZ Vietnam.
- Provide communications advice to key stakeholders, ANZ Vietnam’s CEO and Exco, to ensure effective delivery of business objectives.
- Support the Senior Managers, International Communications, IIB to drive delivery of IIB strategy through internal communications.
- Handle Crisis communication to protect ANZ reputation
- Oversee and drive initiatives within ANZ Vietnam to meet its community involvement aims, including such actions as Community Giving programs, sponsorships, volunteering activities and one-off involvement in community events.
Production Manager cum Managing editor
Vietnam Financial Review (VFR)
Hanoi, Vietnam
06.2006 - 11.2011
- Oversaw editing, proofreading and quality assurance for VFR articles in line with targets.
- Determined whether pieces were ready for publication and approved final versions.
- Collaborated with writers to maintain voice, tone and style guidelines for consistent branding across content creation.
- Used reference sources to verify dates, facts and statistics to maintain trust among target readers.
- Manage the relationship with Ministry of Finance representatives.
- Assisting CEO in setting up the operational model and processes.
- Resources assessment/allocation to ensure the production department meet VFR requirements as well as new projects.
Education
Master of Arts - Intercultural Business Communications and Marketing
09.2022 - 09.2023
Bachelor of Arts - Literature
09.2002 - 06.2006
Bachelor of Arts - English
12.2002 - 03.2006
Short course - Financial reporting
04.2010 - 12.2010
Skills
- Communications strategy
- Social media strategy
- Crisis Communications management
- Corporate Social responsibility and partnership
- Stakeholder management
- Change management
- Intercultural Business Communications
- Diversity and Inclusion
- Research Skills
- Customer Communications
Timeline
University of Surrey - Master of Arts, Intercultural Business Communications and Marketing
09.2022 - 09.2023
Director, Corporate Culture & Employee Experience - Techcombank
08.2021 - 08.2023
Communications Advisor - ANZ
04.2014 - 08.2021
Head of Communications & Corporate Responsibility - ANZ Vietnam
12.2011 - 04.2014
Inwent –IIJ- A German Journalism Institute - Short course , Financial reporting
04.2010 - 12.2010
Production Manager cum Managing editor - Vietnam Financial Review (VFR)
06.2006 - 11.2011
Hanoi University - Bachelor of Arts, English
12.2002 - 03.2006
University of Social Sciences and The Humanity - Bachelor of Arts, Literature
09.2002 - 06.2006
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