Summary
Work History
Skills
Accomplishments
Software
Certification
Work Availability
Quote
Timeline
OperationsManager
Guy Azouri

Guy Azouri

Digital Specialist
London

Summary

Driven, digital enthusiast, over 20 years of experience in all things digital including B2C/B2B strategic planning, digital marking – analysis and measurement, paid advertising and eCommerce/growth. Leader, doer, troubleshooter.

Work History

Director

Anova London Limited
London
08.2015 - Current

Established anova in the UK, following a successful merger with international office (Israel). Responsible for client growth, account management, leading a team on website development, eCommerce, SEM/PPC, lead generation campaigns. Overall strategic planning and market analysis for all things digital. B2C/B2B clients cover retail, technology, hospitality, lifestyle and non-profit sector experience.


Achievements


  • Employing and managing local team of 8 members in UK office
  • Leading an international team of 15 subcontractors through complex web development and marketing projects
  • Leading and managing customer eCommerce growth from 0 sales to multi-million pound business
    Generate sales from 0 to 700k revenue on second year
  • Developed new SaaS products for additional revenue stream
  • Developed bespoke CRM in WordPress to increase the productivity of sales team through custom automation
  • eCommerce growth funnel to grow revenue, increase the lifetime value
  • Increase client’s Trustpilot rating from 2 to 4.1 through automated tactic
  • Reduced budgets by up to 70% through development of self-hosted solutions
  • Increase revenue by 30% through automated personalised email campaigns

Technical Director

PaynSurf Internet for hospitality
12.2010 - 05.2015

Significantly grew the presence of coin-operated internet kiosks systems in the UK and Ireland with over 300 points.

Responsible for managing the UK operation, and growth of kiosks in hospitality through business development and marketing. Created a network of operational support; reduced ongoing maintenances cost by 40%; introducing additional profit-share based revenue streams and increased revenue by 75%; deploying a centralised management point to manage all locations and increase efficiency.

Head of Digital

Quarter Group
London
11.2007 - 08.2010

The Quarter Group is an independent establishment operating businesses from fine food restaurants and bakeries to luxury fashion boutiques in Knightsbridge and Chelsea. Responsibilities included overseeing the digital and IT operations of the group; planning and executing paid and organic digital marketing contributing to £2m revenue from online activities; leading creative team and agencies for the development and marketing of high-end fashion retail; improved customer experience by analysis and restructuring website; and developing online grocery and take-away eCommerce solution. Enhanced profitability by 50% through digital marketing.

Head of IT

Alter Law, Tel Aviv
Tel Aviv
06.2003 - 03.2007

Alter Attorneys at Law is a leading tax law firm in Israel. Responsible for the IT infrastructure and security policy of 60 employees. Developed and maintained the firm's website, secured first page organic results through article publications and collaboration on wikipedia.

Military Officer

IDF (Israeli Defence Force)
03.2000 - 03.2003

Responsible for maintaining the military database for the Reserve Force

Skills

  • Growth Hacking
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Accomplishments

  • Prestige Google Elevator Award (selected out 30,000 agencies for outstanding performance and strong agency growth)
  • Featured on Facebook Business Success Stories

Software

  • Semrush/Ahref
  • Google Marketing Tools
  • AWS / GCP
  • Google Apps
  • Zapier
  • Figma
  • Jira
  • Adobe Suite

Certification

  • Google Analytics

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Do one thing every day that scares you.
Anonymous

Timeline

Director

Anova London Limited
08.2015 - Current

Technical Director

PaynSurf Internet for hospitality
12.2010 - 05.2015

Head of Digital

Quarter Group
11.2007 - 08.2010

Head of IT

Alter Law, Tel Aviv
06.2003 - 03.2007

Military Officer

IDF (Israeli Defence Force)
03.2000 - 03.2003
Guy AzouriDigital Specialist