Gus Woollett
London,United Kingdom
Summary
Results-driven Sales Manager with a strong track record in revenue generation across global sports and entertainment. Experience spanning both rights holder and agency sides, specialising in building client relationships, closing high-value deals and delivering premium event experiences.
Overview
5
5
years of professional experience
8
8
years of post-secondary education
Work history
Intern
Sky Sports Racing Headquarters, London
London
2019.05
Intern
William Hill, Leeds
Leeds
2019.01
Sales Manager – Sports Hospitality (Internal Move)
IMG (Endeavour)
2025.11 - 2026.04
- Responsible for sales across IMG’s global sports hospitality.
- Acting as senior sales person within the team, supporting overall revenue performance.
- Training, mentoring and supporting development of junior sales executives
- Managing key agency and direct corporate client relationships
Sales Manager - Hospitality, Global Partnerships
IMG (Arts & Entertainment)
2023.03 - 2025.11
- Sold premium hospitality across flagship events including Taste of London, Hampton Court Palace Festival, Hyde Park Winter Wonderland, Glide and Giorgio Armani Tennis Classic
- Generated £600,000 + in revenue, finishing as the top-performing sales executive in 2024 and earning promotion to Sales Manager
- Managed full sales cycle from lead generation through to negotiation and close
- Built and maintained strong relationships with corporate clients, driving repeat business and retention
- Delivered tailored hospitality packages aligned to client objectives
- Notable clients include: Amazon, EDF Energy, Checkout.com, Piper Sandler, Mace Group, Blackstone, Gumtree
Sales Executive
Sportseen (TGI Sport), London
London
2021.10 - 2023.03
- Sold advertising and sponsorship opportunities across major sporting events including the Six Nations and FA Cup
- Promoted from Researcher to Sales Executive within 5 months based on performance
- Managed end-to-end sales process, negotiating daily directly with Managing directors and marketing directors
- Secured new business with brands including Anytime Fitness, Leasing.com, Applegreen, Ritter Sport, Teljoy and Private Property
Junior Broker
Fitzdares, London
London
2021.06 - 2021.10
- Worked as a junior sports broker as part of the wider trading department at Fitzdares
- My primary role was managing accounts for high-net-worth individuals and assisted the marketing team with promotions
Intern
ISPORTCONNECT, London
London
2021.01 - 2021.05
- I spent 5 months interning at ISPORTCONNECT, the world’s largest private sports business network.
- Working on the launch of a new online sports business course, we were held to an ambitious launch date.
Education
BA - Sport Business Management
Leeds Beckett University
2017.01 - 2020.01
A Levels - French, History, Geography
Radley College
Oxfordshire 2011.01 - 2016.01
Skills
- New Business Development
- Client relationship Management
- Pitching & Negotiation
- CRM Systems
- Market Research & Lead Generation
References
References available upon request.
Interests & Achievements
Strong IT achievement – whilst working, I have gained experience with PowerPoint, Excel and CRM systems, Keen tennis player and golfer
Interests and charity work
- Keen tennis player, golfer, and football player
- regularly attend live sporting and entertainment events
- Recently competed in a charity boxing match, raising over £2,000 for Key4Life
- Travelled to Madagascar and Buenos Aires to coach football to Underprivileged children
Timeline
Sales Manager – Sports Hospitality (Internal Move)
IMG (Endeavour)
2025.11 - 2026.04
Sales Manager - Hospitality, Global Partnerships
IMG (Arts & Entertainment)
2023.03 - 2025.11
Sales Executive
Sportseen (TGI Sport), London
2021.10 - 2023.03
Junior Broker
Fitzdares, London
2021.06 - 2021.10
Intern
ISPORTCONNECT, London
2021.01 - 2021.05
Intern
Sky Sports Racing Headquarters, London
2019.05
Intern
William Hill, Leeds
2019.01
BA - Sport Business Management
Leeds Beckett University
2017.01 - 2020.01
A Levels - French, History, Geography
Radley College
2011.01 - 2016.01