Gurkaran Babak
Chertsey,Surrey
Summary
Marketing professional with 4.5 years of experience in executing impactful campaigns in B2B and B2C sectors. Expertise in launching initiatives that foster team collaboration and utilising data-driven strategies to enhance engagement and performance. Proven track record in project and people management, ensuring timely delivery across diverse markets. Skilled in scaling automation, implementing self-serve solutions, and driving personalisation to improve efficiency and customer satisfaction.
Overview
3
3
years of post-secondary education
5
5
years of professional experience
Work history
Senior Acquisition Marketing Manager
Sky
London
2026.01 - Current
- Own the acquisition strategy across Sky TV products, optimising the full media mix to maximise digital leads, contact centre demand and commercial performance.
- Transformed acquisition reporting by redesigning data capture and performance measurement, enabling faster decisions and more targeted digital campaigns.
- Partnered with sales (contact centre & field) commercial, data, ops, partners, external agencies and teams to align to drive combined business growth.
- Managed >£1m acquisition budget, optimising media spend investment to maximise ROI.
- Unified cross-functional stakeholders, started new QBR forums, and strengthen external relationships.
CRM Sports Manager (M1 - M2)
Sky
Greater London
2024.07 - 2025.12
- Lead CRM sport strategies to enhance fan engagement, retention and revenue growth.
- Oversaw personalised campaigns, data segmentation and automation.
- Managed and mentored a direct reports while collaborating with teams to drive sales and loyalty.
- Skilled in CRM tools and analytics to deliver measurable results. Own all end-to-end campaigns for the sports customer lifecycle.
- Gained promotion within one year into the new role.
CRM Sports Executive
Sky
Greater London
2023.04 - 2024.06
- Led the implementation of an automated sports system, improving productivity and reducing manual work.
- Collaborated with stakeholders to align with objectives and utilised data analytics to personalise communications, enhance customer experiences and drive revenue through statistical analysis.
Digital Marketing Coordinator
GeronimoWeb
Remote
2022.04 - 2023.04
- Collaborated with multilingual content managers to create marketing assets for website campaigns, managed email campaigns via Mailchimp, ensured consistency using Salesforce CRM.
- Led onboarding training on brand guidelines, content optimisation, and social media best practices.
Digital Programme Consultant
Berkshire Consultancy
Wokingham
2021.05 - 2022.04
- Implemented a digital learning platform, created digital assets, and provided admin support.
- Enhanced the brand image by adopting new technologies and techniques.
Education
Bachelor of Arts Extended Diploma - Digital Marketing
University of Portsmouth
Hampshire 2018.09 - 2021.05
Skills
- Strategic planning and digital advertising
- Growth and contact strategy
- Channel marketing and A/B testing
- Optimisation and performance reporting
- Project management and timeline oversight
- Collaboration and creative problem-solving
- Innovative campaign ideation and personalisation
- Motivated and adaptable
- Pressure resilience
- Budget management
- Growth mindset
- Project leadership
Accomplishments
- Collaboration and Inclusion Star Award, Sky, 2023-09-21, The biggest award for Q3, this award represents an individual that goes above and beyond in collaboration.
- People Champion in my first quarter at Sky Business
- x8 Sky Starts
- 2x Sky Start of the week
- Sky Marketing Academy shortlist
Timeline
Senior Acquisition Marketing Manager
Sky
2026.01 - Current
CRM Sports Manager (M1 - M2)
Sky
2024.07 - 2025.12
CRM Sports Executive
Sky
2023.04 - 2024.06
Digital Marketing Coordinator
GeronimoWeb
2022.04 - 2023.04
Digital Programme Consultant
Berkshire Consultancy
2021.05 - 2022.04
Bachelor of Arts Extended Diploma - Digital Marketing
University of Portsmouth
2018.09 - 2021.05