Gurdip Sodhi
Kingswinford,West Midlands
Summary
Dynamic and results-driven sales leader with a strong track record of driving revenue growth in the UK public sector and policing industry. A strategic thinker and consultative seller, consistently exceeding targets and KPIs to deliver measurable business impact. A key contributor to organisational success, having secured over £2.4M of a £6.9M ARR within his current role.
Expert in high-performance sales methodologies, including Challenger, GAP Selling, and Start With Why, with a deep understanding of sales strategy, forecasting, pipeline management, and territory planning. Adept at identifying opportunities, negotiating high-value deals, and fostering long-term client relationships.
Highly proficient in CRM platforms such as Salesforce and HubSpot, leveraging data-driven insights to refine sales strategies, optimise pricing, and drive market expansion. A collaborative leader passionate about delivering exceptional value and shaping the future of sales excellence.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
Work history
Enterprise Account Director (Head of Policing)
Orlo
Birmingham, West Midlands
10.2020 - Current
- Generated £2.4m of revenue from UK Policing and successfully took our footprint from 4 to 39 UK Police Forces (out of 45) - Over 85% of the market.
- Led the internal Policing Team of 2 x successful bids for UK Policing National Framework Tender (Bluelight Commercial/Police Digital Service/NPCC) of which Orlo is one of two suppliers
- Presented on-stage at national events, forums and workshops.
- Secured new business partnerships by conducting client meetings (Online/Face-to-Face) and presentations.
- Identified potential business opportunities, leading to increased market share.
- Led team briefings to ensure alignment on project objectives and timelines.
- Created comprehensive reports based on data analysis, aiding in decision-making processes.
- Conducted thorough market research to understand industry trends and competitor behaviour.
- Managed complex negotiations with high-value accounts, resulting in mutually beneficial contracts.
- Mentored and developed my BDR to become best in class and further advanced their skill sets and career trajectory
Business Development Manager
Orlo
Birmingham, West Midlands
05.2018 - 10.2020
- Identified market trends, resulting in enhanced product offerings.
- Unveiled new revenue streams through diversification strategies.
- Negotiated contracts with vendors to secure the best possible terms.
- Conducted market research to identify potential business opportunities.
- Promoting the Orlo brand and exceeding sales quotas and objectives to major corporate organisations covering the UK market (New Business).
- Travelling UK-wide for onsite demonstrations and presentations to key influencers/decision makers and teams, building relationships and gaining understanding and insights into their political and corporate environment.
- Performing online demonstrations and walkthroughs remotely and effectively managing tenders, bids, RFP and
other client requirements, matching solutions with identified needs. - Expediting the sales cycle by demonstrating superior knowledge of the complete Orlo solutions portfolio.
- Preparing and managing the expectations of New Business customers to ensure a smooth and positive onboarding experience through close work and relationships with the Customer Success Team.
Senior Account Manager
Neopost
Birmingham, West Midlands
07.2013 - 04.2018
- Specialising in Customer Communication Software and Hardware – Covering the Midlands Territory
- Developing & nurturing existing accounts whilst maintaining high levels of new business & competitor acquisitions
- Working in collaboration with large national accounts to provide an array of products and services maximizing the
whole portfolio - Consistent high-level performances and success rates with large corporate accounts – hitting targets for overall business as well as individual targets i.e. Competitive Business, Cross-Selling of Products and New Business
- Northern UK Champion of internal sales enablement software - Showpad
Business Solutions Consultant
Ricoh UK Ltd
Coventry, West Midlands
08.2011 - 07.2013
- Specialising in Production Print, Professional & I.T Services – Covering the Midlands Territory
- To identify, qualify, close and maximise new business sales within designated territory to achieve set targets
- Maintain a consistent pipeline of new business opportunities
- Accurately forecast business and ensure the line manager is kept informed of all business opportunities
- Maximise account penetration using other Ricoh divisions, utilising the complete product portfolio
Education
Bachelor of Arts - Marketing
University of Wolverhampton
Wolverhampton 09.2000 - 05.2003
BTEC / GNVQ - Adv, NVQ 3 Legal - Business & Economics
Dudley College of Technology
Dudley 09.1998 - 05.2000
Skills
- Industry Knowledge - UK Public Sector / UK Policing
- Consultative Approach
- Sales Methodology - Challenger, GAP selling, Start With Why?
- Sales Strategy Development
- Sales Forecasting & Pipeline Management
- Territory Planning
- Prospecting & Lead Generation
- Negotiation & Closing Techniques
- Customer Data Analysis
- Cross-Functional Collaboration
- CRM Software Proficiency (eg, Salesforce, Hubspot)
- Sales Presentations and Demonstrations
- Market Trend Monitoring
- Pricing Strategy Development
- Client Relationship Building
- Revenue Growth
- Sales Metrics & KPIs
Affiliations
- Keen Runner
- Football, Boxing, MMA - Actively participate regularly
- NLP - Neuro Linguistic Programming
Accomplishments
Member of Tech UK's VAWG and RASSO Board
APS - Association of Sales Professional
Languages
Punjabi
Proficient (C2)
Timeline
Enterprise Account Director (Head of Policing)
Orlo
10.2020 - Current
Business Development Manager
Orlo
05.2018 - 10.2020
Senior Account Manager
Neopost
07.2013 - 04.2018
Business Solutions Consultant
Ricoh UK Ltd
08.2011 - 07.2013
Bachelor of Arts - Marketing
University of Wolverhampton
09.2000 - 05.2003
BTEC / GNVQ - Adv, NVQ 3 Legal - Business & Economics
Dudley College of Technology
09.1998 - 05.2000
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