Guneet Brookes
Sales and Marketing Manager
South Cerney
Summary
With a strong foundation in sales and local marketing, I leverage my problem-solving abilities, eagerness to learn and excellent communication skills to drive team success and achieve positive results. I effectively manage and enhance review scores across two care homes, oversee daily staff attendance, conduct show rounds and use CRM platforms to track and update leads. I excel in managing website updates, including Lottie, Autumna, and CareHome.co.uk, while utilising Google Analytics and Google AdWords to optimise marketing performance. My experience in developing and executing social media and direct mail campaigns, alongside designing marketing materials with Canva, reflects my commitment to adhering to brand guidelines and advancing organisational objectives. With a proven track record of leading my team to win the "Team of the Year" award and achieving finalist positions in prestigious industry awards, I am dedicated to tackling new challenges and contributing to the overall success and growth of the organisation.
Overview
8
8
years of professional experience
8
8
years of post-secondary education
2
2
Certifications
Work History
Sales and Marketing Manager
Aura Care Living Ltd
02.2024 - Current
- Manage and increase review scores across 2 care homes, providing weekly performance reports.
- Monitor and report daily staff attendance, including carers and nurses, across two homes.
- Conduct sales show rounds and ensure accuracy in CRM system. Utilise two CRM software platforms to manage and update prospect databases, track leads and schedule follow-ups efficiently.
- Circulate monthly reports detailing private move-ins and update budget reports, maintaining operations under budget.
- Manage a monthly target of 30 enquiries while overseeing and updating the marketing budget.
- Make sales calls to active, on-hold and inactive enquiries to maintain and renew interest.
- Maintain and update the company website, ensuring accurate information and amendments.Handle updates for Lottie, Autumna and CareHome.co.uk, including making necessary edits and replying to reviews.
- Monitor website performance using Google Analytics and Google AdWords to assess and optimise marketing effectiveness.
- Manage and update the prospect database, ensuring efficient follow-up and appointment booking.
- Develop and deliver social media campaigns, increasing brand awareness and engagement.
- Book and coordinate flyer campaigns, ensuring flyer designs comply with brand guidelines and execute direct mail campaigns to engage potential residents and stakeholders.
- Conduct data input for enquiry forms, reservation details and prepare show rounds.
- Coordinate networking events and distribute marketing materials, including brochures, gifts and letters to prospective clients.
- Administer Mailchimp database, designing and distributing newsletters and advertisements.
- Handle initial enquiries, track leads and analyse the cost per lead.
- Organise events for the residents of the retirement village and 2 care homes along with organising community events to drive sales.
- Lead sales and manage local marketing initiatives for the care home.
- Raise the care home’s profile through community engagement and outreach efforts.
- Organise and participate in local marketing campaigns and networking events to promote the care home.
- Maintain strong relationships with prospective residents, families and local partners to drive awareness and interest.
- Track and report occupancy metrics, providing insights and recommendations to increase occupancy.
- Design marketing materials, adverts, newsletters and social media posts using Canva, ensuring adherence to brand guidelines for consistency and professionalism.
- Entered and successfully won the "Team of the Year" award for Cirencester Chamber of Commerce. Achieved finalist status in the Retirement Living Awards and Health Investor Senior Housing Awards through strategic award applications.
Social Media Administrator and Website Manager
Potts Partnership
02.2023 - Current
- Trafficked advertisements to target audience using specific algorithms for focused exposure.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Strategised and developed video content for client's website and social media publications.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Developed and implemented crisis management strategies for social media to mitigate risks and maintain positive brand image.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Customised brand message to reach and capture target audience interest and drive engagement.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Improved search result rankings with targeted SEO strategy.
- Selected high-quality photos and videos to complement written copy.
Freelance Content Writer
Gray Cyan
11.2022 - 02.2023
- Conducted extensive internet research to provide facts and statistics for articles and blogs.
- Created monthly Excel spreadsheets to manage client projects and deadlines.
- Added keywords, meta descriptions and alt image tags to increase SEO presence.
- Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
- Worked with SEO team to produce high quality content for various websites.
- Completed thorough research into assigned topics.
Recipe Developer and Social Media Manager
Yum, Punjab Kesari
10.2019 - 11.2022
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed recipes for the food page.
- Devised strategies and roadmaps to support product vision and value to business.
- Managed Facebook and Instagram accounts for the food channel.
- Made food videos after extensive research with team members to increase engagement on social media platforms.
Social Media Manager
Improvement Trust
01.2021 - 02.2022
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as promotional materials and advertisements for social media.
- Planned and instituted social media marketing plan.
- Designed and implemented social media strategies to align with business goals.
Content Strategist
GrayCyan
03.2019 - 12.2019
- Rewrote and reorganized site content to better position products and services.
- Added meta descriptions, keywords and image tags to increase clients' SEO presence.
- Strengthened content through proof-reading and editing.
- Conducted extensive research to provide factual statistics for articles, blogs and landing pages.
- Generated multiple daily new blog posts by monitoring industry news and cultivating sources.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
Content Writer and Manager
S.N.T. Clinic
06.2016 - 07.2017
- Utilized exceptional writing, editing and proof-reading skills to produce engaging and error-free content for the health website.
- Reviewed content for the company periodical.
- Wrote interesting posts for the company's various social media accounts.
Education
12th, C.B.S.E.
A.P.J. School
04.2007 - 03.2008
B.Tech. Civil
D.A.V.I.E.T.
08.2008 - 06.2012
MBA - Marketing
S.M.U.
08.2016 - 08.2018
10th, I.C.S.E.
St. Joesph's Convent School
04.2005 - 03.2006
Skills
Goal oriented
Time management
Strong work ethic
Adaptability
Handling pressure
Leadership
Understanding of client business requirements
Promptness and dedication to work
Strong communication skills
Content scheduling
Digital publishing
CRM management
Sales and customer relations
Additional Information
I developed a food blog a couple of years back by the name "Cardamom by Guneet" to combine my two favourite passions, cooking and writing.
Certification
Diploma in Digital Marketing
Timeline
Sales and Marketing Manager
Aura Care Living Ltd
02.2024 - Current
Social Media Administrator and Website Manager
Potts Partnership
02.2023 - Current
Freelance Content Writer
Gray Cyan
11.2022 - 02.2023
Diploma in Digital Marketing
11-2022
Diploma in Civil Architecture CAD
10-2022
Social Media Manager
Improvement Trust
01.2021 - 02.2022
Recipe Developer and Social Media Manager
Yum, Punjab Kesari
10.2019 - 11.2022
Content Strategist
GrayCyan
03.2019 - 12.2019
MBA - Marketing
S.M.U.
08.2016 - 08.2018
Content Writer and Manager
S.N.T. Clinic
06.2016 - 07.2017
B.Tech. Civil
D.A.V.I.E.T.
08.2008 - 06.2012
12th, C.B.S.E.
A.P.J. School
04.2007 - 03.2008
10th, I.C.S.E.
St. Joesph's Convent School
04.2005 - 03.2006
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