Guillia Norman

Fusion is an events marketing agency which offers a full service to its automotive clients. Large scale events include global incentive trips, international conferences, brand partnerships at festivals, Motorsport events and retail takeovers, track days, roadshows, test drive campaigns, product launches and experiential activations.

• Oversee the production and delivery of the annual events calendar for all clients. Working with the account management team to devise an impactful experiential calendar which aligns with marketing strategies.
• Heavily involved with pitches for both new and existing clients.
• Overarching responsibility for the full financial event budgeting process for all event projects throughout the business, from initial quote creation to final reconciliation.
• Pivotal role as department head and founding member of the Senior Leadership Team, tasked with improving efficiency and communication across the fast growing business.
• Provide leadership and direction to 20 member Production Team. Direct line management of senior team members.
• Delegate tasks and projects appropriately, assigning all events throughout the year.
• Identify team resource requirements and lead recruitment efforts as required.
• Ensure company compliance with health and safety regulations across a diverse range of events.

• Responsible for the majority of event quotations, ensuring accuracy and timeliness. Supported assigned project managers to maintain budgets and communicate key information.
• Collaborated with internal stakeholders to ensure comprehensive event planning and execution.
• Partnered with Head of Event Production to evolve departmental strategies and processes. Identified operational efficiencies to streamline team performance and business functions.
• Cultivated existing client relationships while pursuing new business opportunities.
• Managed supplier relationships, achieving cost efficiencies through effective negotiation.
• Produced Health and Safety documentation templates for wide range of event projects, including CPPs, ESP's and crisis plans.

Headquartered in New York, with offices in Washington, London, Brussels, Hong Kong, Singapore and Tokyo, ISDA is a global financial trade association with over 1000 member firms from 76 countries.

• Oversaw delivery of 50+ high profile events annually across EMEA region.
• Managed ISDA's Annual General Meeting, attracting up to 1,000 delegates globally. Responsible for venue sourcing, contract negotiations, accommodation for delegates and staff, exhibition sales and logistics, supplier selection and management (DMC's, AV, Catering etc.) and live event logistics.
• Managed overall department event budget, including forecasting and reconciliation with CFO/COO.
• Conducted debriefs and produced post-event reports for continuous improvement.
• Collaborated across departments to develop compelling programmes for members.
• Management of European team including professional development and performance reviews.
• Oversight of the recruitment and retention of EMEA member firms.

Planning and delivery of conferences, networking events and dinners for the membership across the EMEA region.

Provided administrative support to the conference team in their delivery of a wide range of conferences for numerous nursing specialisms across the UK.