Guillermo Perona
London,UK
Summary
Driven and innovative individual with knack for strategic thinking and problem-solving. Excel at communication and project management, seamlessly blending creativity with analytical skills. Ready to make significant impact by driving product success and fostering growth in the Product space.
Overview
4
4
years of professional experience
2021
2021
years of post-secondary education
Work history
Product Manager (Commercial)
IAG Cargo
London, UK
2025.09 - 2026.02
- Created a commercial product roadmap aligned with the wider commercial strategy, this included a strategic assessment of our pricing capabilities and a diagnosis of gaps following a robustly defined set of metrics.
- Coordinated the resource provided by external vendors and created a strong governance framework with defined KPIs, ensuring delivery reflected a measurable impact in revenue and margin.
- Drove initiatives to strengthen our pricing and sales proposition, including the introduction of fix-flex pricing to incentivise customer compliance and smooth operational performance.
- Delivered a change in our dynamic pricing capabilities to ensure we could correctly control the pricing hierarchy of our different products to give a consistent offering to our customers aligned with our commercial needs.
- Led pricing/inventory integration to accurately price the marginal value of our capacity and avoid revenue leakage that benefits Freight forwarders.
Revenue Management Development Consultant (Commercial)
IAG Cargo
London, UK
2024.06 - 2025.09
- Supported the design and implementation of Omnichannel dynamic pricing capabilities that have brought in £30m in benefits in 2025 and have spearheaded the digitalisation of our business by offering personalised pricing on our online channels.
- Translated business and revenue management related problems into technical requirements, creating a backlog of capabilities prioritised according to business needs.
- Created a dynamic pricing phased rollout plan globally to centralise pricing capabilities under a commercial team, designing new ways of working and governance which have helped bring down cost of sales by over £2.2m over the last 2 years.
- Supported the creation of the new 5-year commercial strategy, helping design the new commercial operating model and system capabilities needed to support the new processes and teams, chiefly the integration of inventory and pricing under one team to support a unified commercial brain.
Advanced Reporting Analyst
IAG Cargo
, UK
2023.01 - 2024.06
- Deliver analysis to support revenue management and commercial decision-making.
- Develop tools for optimising pricing, inventory, and commercial processes.
- Lead digital transformation projects and engaged high-level stakeholders across the business.
- Maintain and enhance dashboards, data sources, and reporting processes.
Higher Information Analyst
National Health Service (NHS)
, UK
2021.11 - 2022.12
- Built SQL and Python workflows to process record-level data.
- Developed Power BI and Tableau dashboards to enhance visualisation of data quality.
- Automated reporting and collaborated with Mental Health services to create new metrics.
Education
BSc - Mathematics and Economics
University of Leeds
Skills
Commercial transformation, Agile, Scrum, Machine Learning, Pricing, SQL, Excel, PowerPoint, Vendor Management, Jira, UX/UI, Systems
Languages
English
Native
Spanish
Native
Timeline
Product Manager (Commercial)
IAG Cargo
2025.09 - 2026.02
Revenue Management Development Consultant (Commercial)
IAG Cargo
2024.06 - 2025.09
Advanced Reporting Analyst
IAG Cargo
2023.01 - 2024.06
Higher Information Analyst
National Health Service (NHS)
2021.11 - 2022.12
BSc - Mathematics and Economics
University of Leeds