Summary
Overview
Work History
Education
Skills
Timeline
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Guacyra Placona

Finance Systems | Financial Modeller | Data Analytics
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Summary

Finance and data professional with strong business acumen and in-depth knowledge in corporate finance. Experience in delivering innovative EPM solutions that transform financial and operational planning and analysis, in a controlled, flexible, sustainable, and scalable way.

Overview

15
15

Years of professional experience in Finance

5
5

Years of Anaplan experience

Work History

Finance Systems Manager, CorpSystems

Cameo App Inc
Remote
08.2021 - Current
  • Managed requirements for initial deployment of Anaplan for FP&A use case covering revenue forecasting, budgeting, headcount planning and financial statement reporting
  • Led end user enablement process which included Anaplan platform training and documentation
  • Configured and automated integration of operational and financial data from NetSuite, Rippling (Payroll) and Snowflake into Anaplan using REST APIs and WorkivaData chains
  • Designed and implemented financial data structure for revenue accounting entries automation leveraging technologies used by Data Science team as Dbt, Snowflake, Git.

Senior Data and Business Translator

Mars Inc
Slough
05.2020 - 06.2021
  • Act as a liaison between the business and the development team to ensures accurate translation of business requirements into the automation of corporate FP&A forecast process leveraging Artificial Intelligence and Machine Learning technologies and Anaplan as the customer faced platform
  • Design of Anaplan model enhancements and new features and work closely with development team during all stages of the implementations (Design, Implementation, Testing and Deployment)
  • Ensure integrity and accurate translation of data from different source models to Anaplan (SAP, Azure Data Lake)
  • Evangelize Anaplan best practices to optimize and scale the models.

SFA Financial Systems and Operations

Groupon Inc
London
03.2017 - 05.2020
  • Delivery of Anaplan solutions to meet business needs, working cross-functionally to resolve process inefficiencies & find opportunities for automation;
  • Work closely with regional finance, regional CFOs, and other members of the global finance organization and provide ad-hoc deep dives on pressing business issues.
  • P&L Management and financial support to Commercial Finance team: lead the quarterly/annual forecast process for Local and Travel International Business (12 countries, $1.2B/year in Billings, 75% of total Groupon International Business), working along with Commercial Finance to identify critical P&L levers and to build a solid business plan aligned to central finance objectives.

Commercial Finance Manager

Guys & St Thomas’ NHS Foundation Trust
London
10.2016 - 02.2017

Main Projects: Orthopaedics Centre of Excellence in partnership with private company (Johnson & Johnson), Implementation of new Pricing Model for Services (Value Based Pricing) and Lane Fox PPP.

EMEA Regional Planning and Consolidation Analyst

Johnson & Johnson
Wokingham
07.2016 - 10.2016

Main Responsibilities: Coordination of Regional Forecasting process, Support on implementation of Reporting Systems (QlikView & TM1): assist in the preparation of ad hoc reporting & performance analytics - GP analysis, Price volume, Budget vs. Actual reports.

Senior FP&A Analyst

SC Johnson
Frimley
06.2015 - 06.2016

Main Responsibilities: business planning and monthly S&OP annual Budget process for Levant, North Africa and French West Africa, support in the monthly closing and report variances and commentaries to the Local Business and Corporate Finance, finance representative in the S&OP.

Senior Financial Analyst

Apple Inc
06.2013 - 02.2015

Main Responsibilities: local R&D investments monthly forecast and control for iPhones and iPads (US$ 50MM/year), new products financial support for local cost adders, Apple Care Pricing and Country P&L coordination, support in the Apple Care QBR Performance presentation.

Education

Master of Science - Computer Science

Birkbeck, University of London
Remote
04.2022 - Current

Bootcamp - Data Science

AllWomen Academy, Intensive
Remote
06.2021 - 09.2021

Bachelor of Science - Economics

Fundação Escola De Comércio Alvares Penteado
Brazil
04.2001 - 04.2005

Skills

    Corporate Finance

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Timeline

Master of Science - Computer Science

Birkbeck, University of London
04.2022 - Current

Finance Systems Manager, CorpSystems

Cameo App Inc
08.2021 - Current

Bootcamp - Data Science

AllWomen Academy, Intensive
06.2021 - 09.2021

Senior Data and Business Translator

Mars Inc
05.2020 - 06.2021

SFA Financial Systems and Operations

Groupon Inc
03.2017 - 05.2020

Commercial Finance Manager

Guys & St Thomas’ NHS Foundation Trust
10.2016 - 02.2017

EMEA Regional Planning and Consolidation Analyst

Johnson & Johnson
07.2016 - 10.2016

Senior FP&A Analyst

SC Johnson
06.2015 - 06.2016

Senior Financial Analyst

Apple Inc
06.2013 - 02.2015

Bachelor of Science - Economics

Fundação Escola De Comércio Alvares Penteado
04.2001 - 04.2005
Guacyra PlaconaFinance Systems | Financial Modeller | Data Analytics