Charismatic Social Media Manager equipped with empowering and decisive leadership skills. Leads highly effective teams in successful campaign development and client relationship management. Superior command of industry trends and emerging technologies.
Hi, I’m
Griselda Mehmeti
London,City of London
Summary
Work history
Inside out Records London, london
Social Media Manager
05.2018 - 12.2021
Job overview
- Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.
- Produced photo and video content with excellent editing skills.
- Adapted social media plan based on market research and customer data.
- Drove website traffic by writing witty and creative social media content and blog posts.
- Ran paid Facebook advertisements using allocated budgets and performance data to achieve maximum ROI.
- Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
- Identified areas for content improvement by monitoring competitor social media activity and trends.
- Brainstormed to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
- Maintained brand values, verifying consistent copy and visual tone in line with brand guidelines.
- Leveraged CMS built-in features to streamline posting and optimise planning.
- Identified potential influencers and ambassadors suitable for brand, using social monitoring and listening tools.
- Fostered maximum engagement across all platforms, monitoring analytics to identify viable ideas, trends and growth patterns.
- Instilled culture of idea generation, creative problem-solving and out-of-the-box thinking across team.
- Interacted with [Number]+ followers and potential customers daily, communicating product information and answering questions.
- Analysed competitor activity, identifying ways to diversify, expand and engage with target audience.
- Wrote and dispatched direct mail campaigns, boosting lead generation by [Number]%.
- Harnessed Vimeo to create engaging TikTok videos with [Number]+ views.
- Used HubSpot for campaign automation.
Education
Istituto Statale Virgilio5Milan
Diploma of Higher Education from Social Sciences
09.2003 - 08.2008
University overview
Skills
- Social strategy development
- Content creation
- Social analytics and reporting
- Community engagement management
- B2B social media campaigning
- LinkedIn3
- Copy development
- Paid advertising campaigns
- Digital media consultancy
- IG reels
- Digital advertising management
- Social media campaign analysis
- Canva
- Content pipeline management3
- Content pipeline management
- Online community management
- Content publishing tools
- Social customer care
- Crisis communications management
- Key audience analysis
- Visual design strategy
- Twitter analytics
- Influencer marketing amplification3
- Snapchat Ads
- Influencer marketing amplification
- Google analytics
- Instagram account management3
- EMEA cultural sensitivity
- Google Ads
- Instagram account management
- Audience building techniques
- Influencer outreach management
- Social listening
- Campaign A/B testing
- A/B testing
Languages
English
Master or proficient
C2
Italian
Master or proficient
C2
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