Griffin Haworth

Bubble Witch 3 Saga - Fantasy puzzle game with quest-based narrative meta

• Owned narrative on new story-led feature Bubble Witch World – 14% overall GB lift

• Wrote full-length dialogue scripts and owned quest design

• Owned creation of characters, backstory, and worldbuilding documentation

• Worked closely with game artists to define character concepts, environments, and storyboards

• Briefed audio team on quest music and FX

Candy Crush Saga - Industry-leading casual title - 250m players worldwide

• Developed new narrative-focused features in collaboration with game teams

• Briefed and directed voice actors

• Worked with marketing studio to produce scripts and creative for external video projects

• Worked with A-list IP on narrative for in-game partnerships: Barbie, Formula 1, Amazon Studios, and more

• Oversaw refinement of worldbuilding and character design across Candy IP

• Planned and ran team-wide narrative brainstorms and writers-room discussions

• Narrative design for Disney Melee Mania, Butter Royale, and untitled merge project: plot, character backstories, dialogue, items, and FTUE design.
• Wrote and presented game narrative concepts across a range of themes, genres, and USPs to Product team and senior management

• Led copywriting, social media, and creative content across all titles and studio channels

Creative development and copywriting for a major esports brand, its global tournament series, and professional Counter-Strike team Astralis across all online and physical output: broadcast formats, live activations, video content both commercial and editorial (2.5 million combined views).