Gretchen Mallorie

Responsible for managing all aspects of Story on the 2D Animated series, My Little Pony: Tell Your Tale

• Tasked with creating and executing on character development and narrative arcs for G5 New Generation Ponies
• Story Edited all episodic content for storytelling continuity and brand tone cohesion
• Developed wholly original digital format for short form content to ensure success on digital platforms.
• Managed 5-7 staff writers and delivered high quality scripts on time across 22 month production schedule.
• Assigned stories, led content development meetings and reviewed completed stories to guide execution of concepts and tone
• Led all Writers Rooms
• Worked closely with animation studio on art direction and visual look and feel for series; hands on feedback at every stage from animatic to final animation
• Collaborated with Voice Talent to achieve rich and consistent character voice
• Communicated directly with Brand Team to ensure that content successfully supported brand priorities, commercial interests and brand partnerships

Designed and conceptualised new, engaging and creative content for Teletubbies.

• Created wholly original concept for new adaptation of Teletubbies for digital platforms.
• Wrote and Directed 10 Live Action Music Videos
• Working with team to plan large scale film projects across multiple locations using green and blue screen technology.
• Collaborating with large team of producers, illustrators, photographers, editors, and animators to produce high quality storyboards and animatics.
• Working with actors, costume designers and composers to establish project and brand continuity.
• Co-wrote Full Length Album, Teletubbies: Ready Steady Go released on Universal Records.
• Consistently meeting and exceeding production deadlines and expectations.

Lead Writer for digital content; creating for such recognizable brands as: My Little Pony, Baby Alive, Peppa Pig, PJ Masks and Ricky Zoom.

• Executed creative vision for new Baby Alive / Glopixies content. Created Mini Brand Bible for new Baby Alive characters and wrote pilot scripts that led to greenlight for new animated series.
• Lead Writer on Youtube sensation, PJ Masks In Real Life.
• Lead Writer on Ricky Zoom Toyplay and Stopmotion.
• Lead Writer on My Little Pony: Pony Life Toyplay.
• Led the concept design and screenwriting for the original PJ Masks Nighttime Micros stopmotion project. Delivered 10 episodes which resulted in 25 million YouTube views, to date.
• Skilled at designing creative that responds quickly to digital content trends across various platforms.
• Proficient in writing creative content using various formats: animation, toy play, stopmotion, and language agnostic.
• Other high performing projects to date include: Peppa Pig Claymation, Peppa Pig Toy Play, PJ Masks Toy Play.
• To date, digital content has generated over 750 million views.

Creative contributor on Kids Choice Award winning podcast, Opal Watson, Private Eye.

• Composed original song to be used as Musical Identifier
• Created musical stings and in-episode transitions
• Directed musical talent on vocal performance of theme song.
• Evaluated project requirements and content standards in order to produce lyrics that succinctly articulated the story of Opal Watson as a character.

Creator of Yo-Gabba Gabba spin off show, THE UPBEAT RETREAT.

• Created and executed wholly original concept for a new musical spin off show featuring DJ Lance from Yo Gabba Gabba.
• Wrote and Directed all live action episodes.
• Created live action characters, THE INQUIZATEAM; including all brand guidelines and in depth character biographies.
• Led a large scale team of animators, editors, producers and performers to execute creative vision for THE UPBEAT RETREAT.
• Composed 5 song EP of original music for Season One.

Creative writer working with producers and directors within Original Content Teams.

• Specifically skilled at creating content for a specific and very unique briefs. Often tailoring themes to respond quickly to YouTube trends.
• Produced high quality screenwriting, musical compositions and other creative content.
• Met and exceeded deadlines for pre and post production targets.
• Worked collaboratively within the creative team on a project basis.
• Produced content for such global brands as: Teletubbies, The Upbeat Retreat, Caillou, Strawberry Shortcake, Kiddyzuzaa & Irish Fairy Doors.
• Toyplay video, "Leo's Birthday" has generated over 52 million views. Was the most viewed Wildbrain original content video for nearly three years.