Summary
Overview
Work history
Education
Skills
References
Timeline
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Greshal Kaliyanda Sunanda

Nottingham,United Kingdom

Summary

Strategic and creative marketing communications specialist with 3+ years of experience in public relations, social media strategy, influencer marketing, and event management. Backed by an MSc in Advertising & Marketing Communications from Nottingham Trent University and a proven track record of driving measurable results across digital platforms. Led content strategies that increased social engagement by 30%, boosted in-store sales by 15%, and elevated brand credibility through regional media coverage. Adept at cross-platform content creation (Instagram, TikTok, YouTube Shorts), community management, influencer collaborations, and performance-driven campaign execution. Fluent in digital storytelling, audience engagement, and brand voice development—with a unique edge as an active lifestyle influencer with 50K+ followers. Now seeking to contribute creativity, strategy, and data-informed decision-making to a dynamic marketing team.

Overview

3
3
years of professional experience
1
1
year of post-secondary education

Work history

Social Media Project Manager

Burg Nottingham
Nottingham, United Kingdom
09.2024 - 06.2025
  • Managed and executed multiple fast-paced digital marketing projects from concept to delivery, driving a 15% uplift in online orders and in-store traffic.
  • Coordinated influencer-led campaigns and content creation across TikTok and Instagram, ensuring alignment with brand tone and business goals.
  • Built and maintained performance-driven content calendars, balancing paid promotions and organic growth strategies across platforms.
  • Directed regular shoots and edited visual content using tools like Canva and CapCut, delivering high-quality assets under tight turnaround times.
  • Collaborated with internal stakeholders and external partners, including local universities and micro-influencers, to expand brand reach.
  • Implemented customer loyalty initiatives and in-store promotions, leading to increased retention and repeat purchase rates.
  • Tracked and reported on campaign performance metrics (ROI, follower growth, content reach, review volume), informing data-driven strategy pivots.
  • Trained front-line staff to maintain a seamless customer experience reflective of marketing messaging, improving brand consistency.
  • Managed overlapping timelines, budgets, and creative assets across multiple quick-turnaround campaigns while ensuring project delivery on time and within scope.

Marketing & Communications Project Executive

Nexus Malls
Bangalore, India
11.2022 - 07.2023
  • Led the planning and delivery of integrated PR and marketing campaigns across digital, influencer, and offline channels, increasing brand visibility and customer engagement across multiple high-traffic locations.
  • Coordinated project timelines and creative workflows for seasonal activations, product launches, and press events, ensuring on-time execution and cross-departmental alignment.
  • Drafted and distributed press releases, media kits, and executive messaging, resulting in coverage across key regional media and lifestyle publications.
  • Managed influencer outreach and UGC campaigns on Twitter, TikTok, and YouTube—contributing to a 25% increase in social media engagement and 30% growth in impressions during campaign periods.
  • Implemented tracking dashboards to monitor PR coverage, campaign performance, and content reach, presenting post-campaign reports to senior stakeholders to inform strategic planning.
  • Delivered measurable results through CSR initiatives and on-ground activations, driving increased footfall and enhancing community trust in the brand.
  • Supported crisis communication management by coordinating rapid internal-external messaging strategies, helping safeguard brand reputation and media positioning.
  • Collaborated directly with senior leadership and external partners to align marketing project objectives with wider business and operational goals.

Education

MSc - Advertising & Marketing Communications

Nottingham Business School, Nottingham Trent University
09.2023 - 09.2024

Skills

Core Marketing & Social Media Skills

  • Content Strategy & Creation
  • Cross-Platform Campaign Management (Instagram, TikTok, YouTube Shorts)
  • Influencer Marketing & UGC Campaigns
  • Trend Analysis & Brand Voice Alignment
  • Paid & Organic Social Media Growth
  • Content Calendars & Scheduling Tools
  • Affiliate Marketing & Brand Partnerships
  • Community Engagement & Audience Retention
  • Visual Content Creation (Canva, CapCut, etc,)




Project & Campaign Management

  • Multi-Project Workflow Coordination
  • Campaign Planning, Execution, and Reporting
  • Creative Brief Development & Budget Handling
  • Stakeholder Collaboration (Internal & External)
  • Performance Tracking (Social Insights, ROI Metrics, Google Reviews)


Creative Communication & Personal Branding

  • Public Speaking, Event Hosting, and Audience Engagement
  • On-Screen Performance (Theatre, Film, Anchoring)
  • Storytelling & Visual Aesthetics
  • Personal Branding & Influencer Presence (50K Instagram Community)

References

Dr. Chethan Bharatha Prahalad, CEO, BurgBurgers, info@stutistudiospvtltd.com, +44 7742599996

Timeline

Social Media Project Manager

Burg Nottingham
09.2024 - 06.2025

MSc - Advertising & Marketing Communications

Nottingham Business School, Nottingham Trent University
09.2023 - 09.2024

Marketing & Communications Project Executive

Nexus Malls
11.2022 - 07.2023

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Greshal Kaliyanda Sunanda