Gregory M. K. Butler
UK
Summary
With 25+ years of transformative technology leadership across the UK, Australia, Asia, and North America, I serve as CEO and co-founder of Purple Transform. A natural leader, I drive global innovation through ethical AI strategies integrating GenAI, LLMs, ML, NLP, and IoT. This approach is focused on addressing key use cases across safety, security, operational efficiency, and employee/customer satisfaction. I am passionate about tackling complex social issues like antisocial behaviour and suicide with compliant, ethical and scalable solutions. My creation, SiYtE—a pioneering AI analytics platform processing aggregated metadata from existing CCTV, IoT sensors, and third-party or proprietary systems—converts diverse data into actionable insights, exemplified by a 40% incident reduction in rail safety. Backed by a proven track record, I deliver scalable, secure AI outcomes through vision and team empowerment.
Overview
30
30
years of professional experience
Work history
Co-Founder & CEO
PURPLE TRANSFORM
Oxfordshire, UK
04.2021 - 09.2025
- Co-founded Purple Transform, creating market leading AI solution SiYtE that enhances safety, security, efficiency and experience.
- Secured £10.5M in initial funding; raised £4.5M in August 2024 and £1.75M in July 2025.
- Enabled deployment of SiYtE across rail, hospitals, schools, and public venues.
- Secured funding to support launch and growth, demonstrating persuasive communication and business acumen.
- Partnered with management team to optimise operations and reduce costs.
- On track for growth from £1.8M to target £10M+ ARR by July 2027.
- Fostered AI fluency through training initiatives, promoting collaboration and innovation,
- Fostered culture of innovation by encouraging team collaboration and creative problem-solving.
- Mentored emerging leaders, promoting professional development and growth.
- Launched new, innovative projects based on customer demand.
- Established new partnerships for increased market penetration.
Industry Lead – Rail Sector
CISCO SYSTEMS
London
04.2018 - 04.2023
- Led Rail Sector technology and AI adoption, focusing on safety, security, productivity and efficiency. Collaborated with and advised C-suite executives on operational efficiencies, risk mitigation, cost optimization, and governance.
- - Drove 90%+ YoY annual growth, sealing a $150M+ Whole of Portfolio (WPA) deal with Network Rail—first WPA outside the USA.
Client Executive – Rail Sector
CISCO SYSTEMS
London
07.2016 - 04.2018
- Transformed rail challenges into solutions for safety, customer satisfaction, and efficiency, managing execution and delivery.
- - Achieved 90%+ growth with innovative automations.
Enterprise Account Manager
CISCO SYSTEMS
London
11.2012 - 07.2016
- Grew accounts from $4.5M to $78M with data-centric strategies aligned to operational and social goals.
Director
AGILITY PROFESSIONAL SERVICES
Hong Kong/UK
04.2011 - 08.2012
- Expanded data security services globally, enhancing safety and efficiency with strategic partnerships.
- - Secured $600K profit with JPMorgan, BAML, News International; expanded market presence by 30% and hit break-even in APAC by month three.
Director
COST DOWN REVENUE UP PTY LTD
Sydney
01.2009 - 03.2011
- Led IT consultancy sales, delivering 100%+ profit growth and $300M AUD savings for NAB, IAG, focusing on efficiency and operational savings.
Global Account Manager
TRIPOINT CORPORATION
Sydney/Singapore
02.2007 - 04.2009
- Drove APAC/EMEA growth with 104–107% margin overachievement.
National Sales Manager
TRIPOINT CORPORATION
Sydney/Singapore
08.2004 - 02.2007
- Led team to consistent annual overachievement of between 107–110% of margin targets, personally overachieving between 115–121% annually.
Sales Executive
TRIPOINT CORPORATION
Sydney/Singapore
06.2002 - 08.2004
- Top HP/EMC performer, overachieving by between 109–146% margins annually.
Account Manager
PLANET ONLINE / ENERGIS SQUARED
London
01.1999 - 02.2001
- Grew £1M quarterly revenue with Reuters, Barclays, increasing client retention by 25%.
Digital/Compaq Server Sales Manager
WESTCOAST LIMITED
Reading
02.1997 - 01.1999
- Built top revenue team (£8M/month), personal sales of £750K–£1M.
Major Account Manager
WESTCOAST LIMITED
Reading
05.1996 - 02.1997
- Ranked #1, generating £600K–£1.1M monthly.
Account Manager
WESTCOAST LIMITED
Reading
12.1995 - 05.1996
- Ranked #1, generating £600K–£1.1M monthly.
Education
GNVQ Advanced III - Health/Fitness Management
Reading College of Technology
United Kingdom 09/1992 - 06/1994
Secondary Education -
Presentation College (UK) & Shepton High School (USA)
09/1984 - 07/1992
Skills
- - AI Roadmap Vision & Enterprise Transformation – Designed and implemented Purple Transform’s Product and GTM strategy
- - GenAI/LLM/ML/NLP Integration and Deployment – Led SiYtE’s deployment across rail, healthcare, schools and public venues
- - Cross-Functional Leadership & Adoption – Uniting diverse, distributed teams for innovative outcomes
- - Complex Deal Structuring, Significant Revenue Growth, ROI Optimization, Efficiency Gains – Bootstrapped Purple Transform with initial £105M and achieved 90% YoY growth at Cisco
- - Ethical AI Governance & Compliance – Ensured compliant AI solutions for complex social issues and Critical National Infrastructure
- - Strategic Vendor Partnerships – Secured Cisco, Intel, Axis and AWS collaborations
- - Financial & Global Market Leadership – Consistent international success
Websites
Hobbies and Interests
Family-focused, I’m passionate about football, culinary arts, travel, and art. I love leading teams to transform visionary ideas into lasting legacies.
Affiliations
- Family-focused, I’m passionate about football, culinary arts, travel, and art. I love leading teams to transform visionary ideas into lasting legacies.
CALL TO ACTION
This profile highlights my ability to elevate your AI strategy and outcomes with proven global leadership, contact me at gmkbutler@gmail.com to discuss how I can help drive your success.
Timeline
Co-Founder & CEO
PURPLE TRANSFORM
04.2021 - 09.2025
Industry Lead – Rail Sector
CISCO SYSTEMS
04.2018 - 04.2023
Client Executive – Rail Sector
CISCO SYSTEMS
07.2016 - 04.2018
Enterprise Account Manager
CISCO SYSTEMS
11.2012 - 07.2016
Director
AGILITY PROFESSIONAL SERVICES
04.2011 - 08.2012
Director
COST DOWN REVENUE UP PTY LTD
01.2009 - 03.2011
Global Account Manager
TRIPOINT CORPORATION
02.2007 - 04.2009
National Sales Manager
TRIPOINT CORPORATION
08.2004 - 02.2007
Sales Executive
TRIPOINT CORPORATION
06.2002 - 08.2004
Account Manager
PLANET ONLINE / ENERGIS SQUARED
01.1999 - 02.2001
Digital/Compaq Server Sales Manager
WESTCOAST LIMITED
02.1997 - 01.1999
Major Account Manager
WESTCOAST LIMITED
05.1996 - 02.1997
Account Manager
WESTCOAST LIMITED
12.1995 - 05.1996
GNVQ Advanced III - Health/Fitness Management
Reading College of Technology
09/1992 - 06/1994
Secondary Education -
Presentation College (UK) & Shepton High School (USA)
09/1984 - 07/1992
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