Physical activities: Mountain biking, surfing, martial arts, gym and swimming
Gregory McBirney
Sales Manager
London
Summary
Strategic, entrepreneurially-spirited and confident client sales manager. 10 years experience driving sales and client results, leading teams and working with product. Expertise in business plan modelling, brand development, account management and sales forecasting. Proven ability to build brand identity and infrastructure within challenging start-up environment. Excellent stakeholder management skills with experience working in collaboration with marketing, design, merchandising, production, finance and logistics departments.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
Work History
International Sales Manager
Orlebar Brown
London, England
11.2023 - Current
- Hybrid commercial role with responsibility of wholesale and third-party affiliate stores in the Americas.
- Management of 60+ wholesale account portfolio including department stores, luxury independent stores and luxury resorts.
- Canadian distributor partnership oversight.
- Overseeing performance of third-party affiliate store in the Dominican Republic as well as procurement of future affiliate stores in Mexico and the Caribbean.
- Hosting of New York showrooms and Chicago tradeshow.
- Management of Operations and Sales Coordinator team member.
Wholesale Manager
Fiorucci
London
06.2018 - 10.2023
- Heading up the Fiorucci global wholesale sales channel leading a team of 2 account executives.
- Driving annual turnover +141% 2018-2022.
- Management of 40+ account portfolio, comprising prestige department stores, e-tailers and multi-brand stores.
- Active recruitment of new clients and development of existing client relationships and sales performance through collaborative partnership and marketing activations.
- Procurement and management of distribution partnerships in China and the Middle East.
- Responsible for the wholesale channel P&L. Proactive data driven approach to drive department and individual account margin performance.
- Organisation of physical retail pop-up activations with Selfridges, Galeries Lafayette and Fred Segal.
- Launch of Kith, HBX and Lane Crawford capsule collection collaborations.
- Management of all physical Paris showroom operations and JOOR digital sales platform.
- Overseeing all wholesale logistics operations.
Flagship Store Manager
Fiorucci
London
09.2017 - 06.2018
- Oversaw the flagship store setup and opening, including pop-up cafe and bar.
- £2M turnover in first year trading.
- Recruitment and training of the first Fiorucci retail team – 3 Assistant Managers and 12 Sales Associates.
Flagship Store Manager
Kenzo
London
01.2016 - 09.2017
- Store turnover of £3.5M, increased 2017 turnover +65% vs. 2016. Sales driven by CRM focussed management.
- Led team of 1 Assistant Manager and 5 Sales Associates.
- Full responsibility for the store P&L and payroll budget.
Sales Manager
Harrods
London
03.2013 - 01.2016
- Managed 2 sales departments – Women's International Collections (2013-2015) and Men's Luxury Collections (2015-2016). Brands managed include Alexander McQueen, Saint Laurent, Givenchy, Stella McCartney, Tom Ford, Chloe, Stefano Ricci and Brioni.
- Led teams of 2 Assistant Managers and 20-25 Sales Associates.
- Periodic trade reporting detailing sales performance analysis, trade strategy, forecasting and future action plans.
- Worked in collaboration with the buying team to establish buying strategies each season.
Store Manager
Abercrombie & Fitch
London
01.2011 - 03.2013
- Abercrombie & Fitch graduate management program.
- Store Manager of the Hollister Brent Cross store, overseeing an annual turnover of £6 million and all store operations. Undertook management of 4 Assistant Managers and 40 Sales Associates.
Paralegal
DAC Beachcroft
Birmingham
08.2008 - 01.2011
- Case manager of commercial and property risk insurance claims.
Education
Legal Practice Course - Law
Nottingham Law School
10.2007 - 07.2008
Bachelor of Laws - Law With Criminology
Keele University
10.2004 - 07.2007
Interests
Travel: South America, Central America, South East Asia and Europe
Independent film and electronic music
Timeline
International Sales Manager
Orlebar Brown
11.2023 - Current
Wholesale Manager
Fiorucci
06.2018 - 10.2023
Flagship Store Manager
Fiorucci
09.2017 - 06.2018
Flagship Store Manager
Kenzo
01.2016 - 09.2017
Sales Manager
Harrods
03.2013 - 01.2016
Store Manager
Abercrombie & Fitch
01.2011 - 03.2013
Paralegal
DAC Beachcroft
08.2008 - 01.2011
Legal Practice Course - Law
Nottingham Law School
10.2007 - 07.2008
Bachelor of Laws - Law With Criminology
Keele University
10.2004 - 07.2007
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