Greg Simpson
Preston,Lancashire
Summary
I am an experienced and self-motivated sales professional with over 30 years’ experience within the brewing and retail industry. Forward-thinker and expert negotiator with strong skills in business management and sales planning. Proven track record governing budgets using robust financial controls to boost revenue. Confident planning logistics, strengthening supplier relationships and analysing market performance.
Overview
34
34
years of professional experience
Work history
RTM National Account Manager
Henry Westons & Sons ltd
10.2020 - Current
- As a RTM NAM, includes the account management of Molson Coors along with Key Wholesalers in the North
- P&L responsibility for Molson Coors Brewing Company & wider RTM businesses.
- Detailed contract negotiations with key customers along with comprehensive JBP’s aligned to growth and development of Westons portfolio.
- Followed industry trends and set pricing strategies to maximise business returns and brand portfolio.
- Increased client satisfaction, implementing strategic account plans to foster growth. (Advantage Survey)
- Facilitated strategic decision-making, performing accurate volume and sales analysis and forecasting.
- Head office meetings & Regional director support nationally.
- Drove account strategy, conducting customer performance reviews to determine strengths, weaknesses and opportunities.
- Cultivated strong rapport with clients and stakeholders to support long-lasting partnerships. Close interaction with Customer marketing and telesales teams.
- Work closely with customer buyers, sharing insight and category data to support business growth opportunities (CGA)
- Deliver brand objectives and support new business via National RTM & Regional Account base.
- Supply terms for Key customers, ensuring balanced price structure across all RTM’s.
- Recruit and train new RAMs to support growth and distribution.
Regional Account Manager
Henry Weston’s & Son ltd
03.2017 - 10.2020
- As a Regional Account Manager, my role includes the account management of Two National Pub Companies and several Key wholesalers within the Northwest and Scotland, develop and support these accounts with Weston’s Cider Brands and grow new business either by direct supply or via Regional Wholesale Account base.
Sales Manager –
Wadworth & Co
07.2015 - 02.2017
- As a Sales Manager, my role includes the account management of Wadworth portfolio within managed retail pub companies based throughout the UK
- (Mitchell’s & Butler, Whitbread, Stonegate & Matthew Clark Wholesale)
- Wadworth & Co are a family run Regional Brewer with brands available nationally
- Negotiate supply contracts, portfolio and price within customer base.
- Develop account performance and profitability via volume growth and identifying brand opportunities.
Molson Coors plc- National Account Manager
Molson Coors plc
06.2011 - 07.2015
- As a National Account manager my role includes the account management of Molson Coors portfolio within four pub companies based throughout the UK
- Molson Coors are one of the UK largest National brewers with a market share over 19 % and brew the UK’s largest beer brand, Carling
- My role includes:
- Negotiate supply contracts, portfolio and price within customer base.
- Develop account performance and profitability via volume growth and identifying brand portfolio opportunities.
- Create and deliver joint business plans that reflect customers needs and Molson Coors own vision.
- Own Customer experience to unlock long term share and profit growth for Molson Coors.
- Deliver brand objectives within account plans and in line with company brand vision.
- Support Field sales teams and ensure head office permissions & key enablers are agreed and can be implemented.
- Grow Molson performance ratings within customer accounts, independent review at year end via Advantage group, resulted in achieving number one supplier status in one of my key customers in 2012.
- Support and develop National Account Executive
- Key success; Volume & Profit growth +2% Yr
- On Yr
- In declining Beer market; Success within Advantage Survey, position 1 with Admiral Taverns.
Daniel Thwaites Plc- Area Business Manager/Franchise Development Manager
Daniel Thwaites Plc
05.2009 - 06.2011
- As Area Business Manager my role includes the management of 40 sites within the Lancashire area
- As a regional brewer with circa 400 pubs within the North of England the role provides greater autonomy to ensure the right decisions are made for each individual pub
- My role includes:
- Delivering budgeted sales and rental profits
- This was achieved above budget in 2009/10 and I am currently 28% ahead of budget at half year.
- Drive high margin products
- Maximise margin growth through product mix & removal of low margin brands.
- Deliver recruitment and training plans.
- Ensure high retail standards via staff training and effective marketing support
- Drive area profitability by maximising investment opportunities
- Within my area I am currently 15% above ROCE budget.
- Franchise Development Manager
- Set up of the franchise sites (8 sites opened from Jan 11- April 11)
- Investment of circa £40,000- £100,000 per site
- Control of the briefing of the investment
- Recruitment Franchise Managers
- Set up back of office team, accounts, tills, audit
- Set up menu offer with Catering manager to reflect offer and business
- Agree promotional plan, pricing and product range.
- Key success- Top performing ABM and Promotion into the above role
Scottish & Newcastle Pub Enterprises Operations and Sales Manager
Scottish & Newcastle Pub Enterprises
06.2007 - 03.2009
- As Operations & Sales Manager my role was to contribute to the growth of SNPE’s market share through the operation of leased pubs within the UK
- I managed the Manchester area and was individually responsible for maximizing and growing the economic profit of 50 pubs within this area
- My role included:
- Key success.
- Investment returns achieving forecast and volume target.
- Successful purchase of two new sites into SNPE
- Rent Reviews delivering rent roll growth above budget.
Laurel Pub Company Area Manager
Laurel Pub Company
03.2004 - 05.2007
- As Area Manager my role included:
- The management and development of 15 site managers within the Yates’s, Litten Tree and Hogshead brands along with several unbranded high street sites, overall team of circa 200 people.
- Ensure Delivery of brand standards and communication from Head office to site.
- Key focus on delivering site P&L, key focus on labor and wage percentage control.
- Delivery of year-on-year net sales growth and net drinks margin growth of 1.2% over budget.
- Manage the recruitment and training of staff
- Appraise, develop and performance manage.
- Identify development opportunities, ensuring site and company standards are adhered to.
- Top performing capital investment return on two successive years (10 sites invested)
- Implement and measure effectiveness of all marketing initiatives, promotions.
- Key improvement in mystery guest scores
- Support development of site Manager’s progression through to Area manager
- Key success; Top performing Investment two years running, Promotion of Site Manager to Area Manager.
Enterprise Inns (formerly Whitbread Pub Partnerships) Regional Manager
Enterprise Inns
05.1995 - 03.2004
- As Regional Manager my role included:
- The management of 45 sites within Yorkshire and latterly Cumbria.
- Effective negotiations with tenants to ensure the annual program of rent reviews within my area were completed on time and within approval limits
- I achieved rental growth of 3% above company budget.
- Deliver the capex plan and actively seek to identify new opportunities within the area
- I achieved returns of over 18% and monthly ROCE growth
- (Invested in over 35 business)
- Effectively manage bad debt.
- Key Success; Invested in 10% of my estate Yr
- On Yr., all investment’s exceeded ROCE budget
- 2002/3 I reduced bad debt by 15% v target.
Whitbread Beer Company -Free Trade Account Manager
Whitbread Beer Company
07.1992 - 06.1995
- As Free Trade Account Manager my role included:
- Development of existing business
- I achieved 100% increase over my new business target
- In addition to this a substantial amount of time was spent negotiating new business in all sectors of the Free Trade with brewery loans up to £1 million.
- Negotiating discounts and brewery loans.
- Provide key marketing and promotional support.
- Ensure credit control managed to a high standard.
- The management and development of 2 Sales Executives.
- Key success- Top Performing account manager in East Midland team for New Business
Whitbread Beer Company - Development Team Salesman
Whitbread Beer Company
01.1990 - 07.1992
- As development Team Salesman my role included:
- Negotiating new business with small brewery loans and discounts across Free On pubs, clubs and hotels within my geographical area.
Education
Skills
- Business development and planning
- Commercial performance management
- Strong lead development skills
- Excellent negotiating skills
Additional Information
Full Driving license, Excellent Health, and References available on request.
Personal Information
Hobbies: I am a keen sportsman. My main interests, cycling, running weekly HIT classes.(Armchair Formula 1 Fan).
I enjoy traveling and have traveled extensively across Europe and North America
Custom
07711 926339
Affiliations
- Cycling, Skiing, Formula one, Camping
Timeline
RTM National Account Manager
Henry Westons & Sons ltd
10.2020 - Current
Regional Account Manager
Henry Weston’s & Son ltd
03.2017 - 10.2020
Sales Manager –
Wadworth & Co
07.2015 - 02.2017
Molson Coors plc- National Account Manager
Molson Coors plc
06.2011 - 07.2015
Daniel Thwaites Plc- Area Business Manager/Franchise Development Manager
Daniel Thwaites Plc
05.2009 - 06.2011
Scottish & Newcastle Pub Enterprises Operations and Sales Manager
Scottish & Newcastle Pub Enterprises
06.2007 - 03.2009
Laurel Pub Company Area Manager
Laurel Pub Company
03.2004 - 05.2007
Enterprise Inns (formerly Whitbread Pub Partnerships) Regional Manager
Enterprise Inns
05.1995 - 03.2004
Whitbread Beer Company -Free Trade Account Manager
Whitbread Beer Company
07.1992 - 06.1995
Whitbread Beer Company - Development Team Salesman
Whitbread Beer Company
01.1990 - 07.1992
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