GRAZIELEN ZEMEK
Warrington,Cheshire
Summary
Marketing Management & External Liaison Professional with over eight years experience. Areas of expertise include strategic planning, project management, process improvement, business development, social media marketing, content development, and stakeholder relations. Creative leader with strong organisational, analytical, problem-solving, communication and relationship management skills .
Overview
12
12
years of professional experience
Work history
Schools & Colleges Liaison Officer
University of Central Lancashire
05.2021 - Current
- Produce, develop, and deliver interactive and engaging resource materials for student recruitment
- Network continuously to grow contacts and increase brand awareness and reputation
- Design and deliver effective recruitment strategies, building relationships with schools, evolving partnerships, and establishing new links
- Gather and provide monthly activity reports, identify trends and market opportunities for better value for money
- Provide information, advice, and guidance to potential students, parents, teachers, employers, career advisers, and other influencers
- Create and distribute newsletters to connect directly with key stakeholders
Customer Experience & Marketing Executive
The Protein Works
10.2019 - 12.2020
- Led the implementation of NPS software and launched the first survey campaign
- Developed and implemented social media marketing strategies
- Optimised landing pages, social media posts and online copy for the German audiences
- Crafted compelling written content optimised for SEO, helping to improve online ranking
- Significantly increased social media followers and drove brand awareness for the German website, generating sales growth
- Monitored market trends to remain ahead of competitors
- Expert in using social media analytics tools, such as Hootsuite, to track consumer engagement
- Launched international marketing campaigns in multiple European countries
- Conducted market research to identify key customer segments and target audiences
- Demonstrated expertise across the creative process in areas including market, website updates, social media, translation, and direct client communications
International Partnership Coordinator
Univeristy of Central Lancashire
12.2018 - 11.2019
- Maintained the student record system (Banner) and managed the filing and documentation system, ensuring compliance with funding bodies and auditing standards (ERASMUS)
- Generated content for marketing materials to help attract new and prospective exchange students
- Championed global mobility by promoting opportunities for abroad study and exchange
- Organised induction and onboarding activities for term start
- Managed global collaborative agreements, including memorandum of understanding, institutional agreement, and memorandum of cooperation (Franchise and Articulation) as well as student/staff exchange agreements
- Facilitated communication and coordination between partner institutions
- Provided guidance and support to students and staff participating in exchange programs
Higher Education Course Advisor
University of Central Lancashire
08.2015 - 12.2018
- Consulted students in selecting courses that were consistent with their interests and abilities
- Determined the validity and reliability of data-gathering methods.
- Organised, detailed and excellent track record of working well under pressure to meet deadlines
- Received and reviewed transcripts to ensure eligibility for admission to university or specific programmes
- Answered student inquiries and resolved problems related to curriculum and course prerequisites.
Student Recruitment Assistant
University of Central Lancashire
01.2016 - 01.2017
- Established exceptional customer relations with key faculty members across Lancashire's educational institutions
- Planned, delivered, and evaluated workshops that showcased the University
- Collated, managed, and analysed data for the formulation of reports and other essential documents
- Increased enrollment figures for the less popular course by hosting targeted recruitment events
- Trained and managed student ambassadors
- Organised and delivered large scale events, such as Open Days, Teacher Conferences, Campus Tours and Applicant Visit Days.
Languages & Enterprise Coordinator
University of Central Lancashire
09.2015 - 05.2016
- Managed the social media presence of the business, creating articles focusing on success stories of our events, and boosting our virtual presence on our website, Facebook, Instagram, and Twitter
- Point of contact for users on the available language & culture learning resources in the Centre, using my language skills
- Researched and evaluated competitors within the online language-learning market
- Represented the WWLC to the public at exhibitions, conferences and conventions, driving awareness of our service
Market Research Analyst
Kirsten Balk Textil GmbH
06.2013 - 08.2013
- Collated and analysed data to produce information about potential customers, competitors and suppliers, informing marketing and sales strategies
- Managed over 50 customer calls per day and Increased sales by 10%
Education
Master of Business Administration - Marketing, Economics
University of Central Lancashire
2018
BA Hons - International Journalism
University of Central Lancashire
05.2015
Skills
- Communications strategies
- Campaign copywriting
- Project management
- Social media marketing
- SEO marketing
- Website maintenance
- Interviewing skill
- Editorial writing
- SOFTWARE
- Trello, WordPress, Microsoft Teams, Hootsuite, Magento, WMS Software, Zendesk, RichPanel, Slack, Salesforce, Final Cut Pro, CRM, PayPal, Stripe, Klarna, Sage Pay, Microsoft Office, Adobe
Languages
English
Fluent
German
Native
Portuguese
Fluent
Spanish
Intermediate
French
Beginner
Timeline
Schools & Colleges Liaison Officer
University of Central Lancashire
05.2021 - Current
Customer Experience & Marketing Executive
The Protein Works
10.2019 - 12.2020
International Partnership Coordinator
Univeristy of Central Lancashire
12.2018 - 11.2019
Student Recruitment Assistant
University of Central Lancashire
01.2016 - 01.2017
Languages & Enterprise Coordinator
University of Central Lancashire
09.2015 - 05.2016
Higher Education Course Advisor
University of Central Lancashire
08.2015 - 12.2018
Market Research Analyst
Kirsten Balk Textil GmbH
06.2013 - 08.2013
Master of Business Administration - Marketing, Economics
University of Central Lancashire
BA Hons - International Journalism
University of Central Lancashire
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