Géraldine Rizzo
Newbury (West ,United Kingdom
Summary
Tech savvy, highly organised and collaborative field and events marketer with over 20 years of experience in Europe, the Middle East and Africa's tech organisations, and a passion for cultures, languages & people.
Skilled in coordinating cross-functional marketing and customer success teams, I have successfully managed the strategy and execution of regional and field marketing functions through demand generation, pipeline growth, and brand awareness across the region. I love events too, and I am not afraid of rolling up my sleeves!
I am now looking to apply these skills to a career of service, ideally in the field of integrative medicine. I studied biomedicine for 2 years and I am ready to learn more! My marketing career has seen me work with government agencies, government officials and executives, managing their diaries and travel for international conferences, sometimes under cover. I am confident that those skills would be relevant and transferable to EA and administrators positions in any industry, particularly those I am passionate about.
Overview
20
20
years of professional experience
3999
3999
years of post-secondary education
Work History
Events Project Director
YELLOW SPIDER Ltd
Newbury, West Berkshire
07.2022 - Current
- Projects for 5 tech clients located in the UK, Europe and the US.
- Website maintenance and content update.
- Newsletter content, formatting and publication.
- Webinar support and creation.
- Proficient use of Canva and project apps such as Asana, Monday.com and Wrike and online course platforms such as Thinkific and Teachable, as well as marketing platforms such as HubSpot, Splash or MailChimp.
- Tradeshows and custom events campaigns - administration, strategy and full execution.
- Handling of logistics including all event equipment shipping, travel and diary management for all internal staff, internal and external executives and attendees.
- Keeping registrants' data up to date, and GDPR compliant.
- Communication and negotiations with external agencies.
- Global logistics.
- Budget monitoring.
- Contract negotiations with external providers.
Senior Manager | Field Marketing EMEA (Security)
F5
Chertsey, Surrey
03.2021 - 10.2022
- Hired to develop cybersecurity marketing strategy for F5 EMEA, working with field marketing managers to implement security strategy in each regional plans, and aligning with central and local cybersecurity sales team.
- Cybersecurity budget owner for EMEA.
- Stakeholder in global F5 cybersecurity campaign including ads, webinars, trade shows and events.
- Researched market conditions and competitor behaviour to identify trends and capitalise on new cybersecurity opportunities.
- In charge of strategic delivery of cybersecurity tradeshows and executive events campaigns.
Family focus during lockdown
Sabbatical Year
Newbury, West Berkshire
03.2020 - 03.2021
Senior Manager | Field Marketing, Southern Europe
CROWDSTRIKE
Reading, Berkshire
04.2017 - 02.2020
- Started as consultant to co-organise Infosecurity Europe tradeshow in London + tactical events in Germany + Southern Europe - to then be hired as full-time employee.
- Developed and executed regional demand generation programs to support pipeline growth, net new customer acquisition, and brand awareness across Southern Europe.
- Localised corporate marketing campaigns to UK/Southern Europe cultures and languages.
- Collaborated with the growth marketing team on paid media, email campaigns, content syndication and webinar organisation.
- Worked closely with Chief Security Officer (ex-FBI Assistant Director) to deliver detailed executive events across Europe with audiences including enterprise customers, FBI agents, government officials, and company executives (Paris, Barcelona, Monaco, Rome, London), requiring ultimate attention to detail and logistical planning from content to travel arrangements to shipping of event material.
- Organised launch of CrowdStrike cybersecurity conference in Paris including 90 enterprise attendees and government officials + National Agency for Cybersecurity.
- Strategy and execution of regional trade shows: Les Assises de la Sécurité France + ICT Rome + Infosecurity UK + FIC France.
- Motor sport events stakeholder in Southern Europe.
- Consistently overachieved on both lead and revenue targets.
- Strong alignment and open communication with Southern Sales Team throughout tenure.
Account Director | Europe
FLUME MARKETING
Dubai, UAE
11.2016 - 03.2017
- Leveraged on strong working knowledge of products and solutions within cybersecurity industry.
- Acted as EMEA Regional Marketing Director for cybersecurity corporates.
- Identified new customer segments and target audiences to expand reach.
- Oversaw planning and execution of targeted marketing strategies.
- Planned and executed regional strategies including events, trade shows and digital strategy, in full alignment with local sales.
- Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction.
Field Marketing Manager | UK, Middle East & Africa
IPSWITCH
Remote
01.2015 - 11.2016
- Marketing budget owner for region.
- Strategic planning and business alignment with sales, distributors, resellers & corporate teams.
- Planned & executed 6 strategic direct events across the region + 27 channel events in 12 months.
- Planned & executed 7 successful thought leadership webinars in the region.
- Consistently overachieved on set lead targets.
- In charge of International GDPR campaign strategy and execution including press release featuring survey results, white paper draft with Guardian & Financial Times editor, awareness video with IDG, nurture campaign & webinar with Vanson Bourne research firm.
Marketing Director | International
ZUORA
Mayfair, City of Westminster
02.2012 - 11.2015
- Employee number 3 in Europe.
- Launched Zuora marketing in EMEA & in APAC.
- Press Officer for EMEA & APAC.
- Reported to CEO, ex Salesforce.com CMO.
- Opened first UK office, coordinated launch event for staff and prospect customers + initiated recruitment process for business development and marketing teams.
- Put EMEA & APAC on corporate map.
- Ran 14 successful executive events across region in first year.
- Created & executed first EMEA & APAC subscription economy events: “Subscribed” + doubled attendance year on year.
- In charge of global media launch including PR, executive press events, lead generation, social media, coordination of executive diaries (internal & external) & partner involvement – launched customers included News International, Financial Times, Fairfax Australia, Pearson Publishing & IPC Media.
- Created and executed “The Future of Media” executive conference involving panelists from each Publishing Houses above tackling topics of paywalls vs free online media.
- Event attendance multiplied by 8 in 6 months.
- Built pipeline = EMEA revenue targetsx11 in H1 of tenure.
- Consistently over-achieved “hand raises” & net new lead target for EMEA, as set by Executive team.
- Received Zuora’s first UK industry award with Euro cloud.
- Relationship owner for all Guardian.co.uk marketing activities including press and executive roundtables.
- Launched Economist Intelligence Unit global trends survey campaign – most impactful & highest visibility project at Zuora since company inception.
- Empowered highly talented team to deliver on established marketing benchmarks and campaign initiatives.
- Monitored and reported on KPIs to address underperforming campaigns.
Marketing Director | Europe, Middle East & Africa
GUIDANCE SOFTWARE
Reading, West Berkshire
08.2010 - 02.2012
- Responsible for strategic development and execution of all EMEA field marketing activities (to and through channel marketing, direct marketing programs involving integration of email marketing, online marketing, social media, telemarketing for sales appointments and all types of localisation PR, case studies, trade shows, conferences, speaking opportunities).
- Sole interface between US corporate marketing department and EMEA field
- Achieved over 70% of sales pipeline directly linked to marketing efforts in EMEA & UK in 1st year of tenure.
- Strong focus on Partner development and partner marketing coaching.
- Quarterly strategic planning with EMEA Executives and US Corporate Office in US headquarters
- Cultivated strong partnerships with key influencers, securing valuable media coverage and endorsements to drive growth.
- Identified new customer segments and target audiences to expand reach.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Responsible for yearly EMEA budget planning across all marketing mediums and regions.
- Coaching of junior marketers, channel sales, inside sales and channel marketing at Resellers.
Marketing Director | Europe, Middle East & Africa
NCOMPUTING
High Wycombe, Buckinghamshire
05.2008 - 08.2010
- Strong focus on emerging markets including Eastern Europe (Russia in particular – 40% growth observed after first field marketing visit), Middle East, Africa and the Nordics (for channel development mainly) and Turkey (through channel marketing mainly).
- Strategic planning of trade shows and onsite execution and management: Gitex Dubai 2008 and 2009, elearning Africa Senegal 2009 and Zambia 2010 (sole Platinum sponsor), BETT 2008 and 2009, Educa Berlin 2008 and 2009, Educatice France 2009,
- Organised first EMEA Partner conference for emerging markets (logistics, content, onsite management, coordination with US and EMEA Executives).
- Marketing alignment with field.
- Sole interface between US corporate marketing department and EMEA field.
- Responsible for yearly EMEA budget planning.
- Recruiter for all marketing agencies.
- Organised first EMEA Partner conference for emerging markets (logistics, content, onsite management, coordination with US and EMEA Executives).
- Responsible for developing strategic relationships with Microsoft marketing teams in UK, Russia and South Africa (for Africa) and in UAE.
- Involved in product integration projects as EMEA voice.
Regional Marketing Manager | Europe
WEBSENSE
Bracknell, Berkshire
09.2006 - 05.2008
- Responsible for execution of all regional marketing activities (to and through channel, direct, PR backup).
- Mind share in channel through visits of all certified resellers and distributors to draft marketing plans.
- Regional sales/marketing alignment.
- Involvement in development and implementation of Websense Partner Program.
- Management, execution and set up of events ICT Rome, Computerlinks Universities Ravenna, Infosecurity France, Computerlinks Universities France, Infosecurity Italy as well as numerous channel events across region.
Regional Marketing Manager | South Europe & Africa
RSA SECURITY
Bracknell, Berkshire
12.2004 - 09.2006
- Won SEEMEA top achiever award and best EMEA collaborative efforts for marketing.
- Managed, executed and attended all events across EMEA: Citrix Roadshow + Infosecurity France, Italy and Spain + Les Assises de la Sécurité France + IDC Banking Forum in Italy and Eastern Europe + Gitex Dubai.
- In charge of organizing local events alongside Channel Partners (30+ per year).
- Assisted with logistical details of first ever RSA Conference 2003 in Amsterdam and assisted with onsite logistics (150 attendees, mostly IT Decision makers).
- Co-organised RSA Security’s EMEA Partner Conference 2004 in Barcelona (200 attendees) and event management on site.
- Organised Internal Sales Meeting in France for 30 executive attendees, and managed event onsite.
- Coordination of logistics for Cisco Tour (10 stops Worldwide) + IDC Roadshow Eastern Europe (8 stops). as well as Gitex Dubai.
- Assisted with logistical details of RSA Conference 2003 in Amsterdam and onsite presence and duties (150 attendees, mostly IT Decision makers).
- Co-organized RSA SEEMEA Partner Conference 2003 in Spain (70 attendees, including Sales Directors, Country Mangers and Sales Managers) and managed event onsite.
- Managed internal communications with sales managers and communications to channel as well as channel press support.
- Successfully developed relationships with Microsoft local offices across EMEA and launched RSA SecurID for Microsoft Windows (through Microsoft Security Days events, National Security Days, and RSA Security for Microsoft Roadshow).
Education
BA Hons/Licence in Languages, 3 years degree with honours (English & North American literature, civilisations/politics, phonetics/linguistics, oral & written translation, explanatory grammar, literary methods + Italian translation & literature) - English And North American Civilisations
Université Des Lettres Et Sciences Humaines
Metz, France.07.1998
CAPES studies (PGCE – English & North American literature, politics, grammar and phonetics + Italian literature) - English Teaching
IUFM De Metz/Nancy
Nancy07.1999
Foundation Degree in Science - Biomedicine
College of Naturopathic Medicine
Bristol 02.2018 - 02.2020
Skills
- Detailed execution
- Creative thinker
- Experienced marketer, strategy and execution of web campaigns and events
- Tech savvy
- On budget and on time!
sections.external_links.name
Languages
English
Proficient (C2)
French
Proficient (C2)
Italian
Advanced (C1)
Spanish
Elementary
German
Elementary
Affiliations
- Traveling, Yoga, wellness, meditation, writing, kayaking, family life, studying.
Timeline
Events Project Director
YELLOW SPIDER Ltd
07.2022 - Current
Senior Manager | Field Marketing EMEA (Security)
F5
03.2021 - 10.2022
Family focus during lockdown
Sabbatical Year
03.2020 - 03.2021
Foundation Degree in Science - Biomedicine
College of Naturopathic Medicine
02.2018 - 02.2020
Senior Manager | Field Marketing, Southern Europe
CROWDSTRIKE
04.2017 - 02.2020
Account Director | Europe
FLUME MARKETING
11.2016 - 03.2017
Field Marketing Manager | UK, Middle East & Africa
IPSWITCH
01.2015 - 11.2016
Marketing Director | International
ZUORA
02.2012 - 11.2015
Marketing Director | Europe, Middle East & Africa
GUIDANCE SOFTWARE
08.2010 - 02.2012
Marketing Director | Europe, Middle East & Africa
NCOMPUTING
05.2008 - 08.2010
Regional Marketing Manager | Europe
WEBSENSE
09.2006 - 05.2008
Regional Marketing Manager | South Europe & Africa
RSA SECURITY
12.2004 - 09.2006
BA Hons/Licence in Languages, 3 years degree with honours (English & North American literature, civilisations/politics, phonetics/linguistics, oral & written translation, explanatory grammar, literary methods + Italian translation & literature) - English And North American Civilisations
Université Des Lettres Et Sciences Humaines
CAPES studies (PGCE – English & North American literature, politics, grammar and phonetics + Italian literature) - English Teaching
IUFM De Metz/Nancy
Similar Profiles
Aya Ange-aurelle Reyanne N'GuessanAya Ange-aurelle Reyanne N'Guessan
Customer Service Representative at Spider TechnologieCustomer Service Representative at Spider Technologie
Nicholas LustigNicholas Lustig
Delivery Driver at Spider DoctorDelivery Driver at Spider Doctor
Sachin George RoySachin George Roy
Senior DevOps Engineer at Spider AF - Digital Ad Fraud PreventionSenior DevOps Engineer at Spider AF - Digital Ad Fraud Prevention