Grahame Wood
Bishops Stortford,Hertfordshire
Summary
Vastly experienced successful Sales and Service Manager with over 30 years experience in optical markets, devices, software and technologies. Over 10 years sales and service experience with Heidelberg Engineering products. Proven track record of creating highly successful and loyal teams. Adopting a hands on approach with the various teams and leading by example. Extremely hard working, a self starter, competitive, driven and resourceful.
Overview
14
14
years of professional experience
Work history
National Sales Manager
John Weiss and Sons Ltd
Bishop's Stortford, Hertfordshire
01.2019 - Current
- Responsible for three Regional Sales Managers and one Product Manager selling Ophthalmic Instruments, surgical implants and capital equipment into public and private sector theatre environments.
- Pivotal role in transition and restructure of John Weiss's Surgical business move from Milton Keynes to Haag Streit UK HQ in 2018.
- Lead role of UK Sales strategic plans, including introduction of Surgical capital equipment into John Weiss.
- Management of all third party suppliers, KOL's, key accounts and national frameworks.
- Achieved record sales turn over for John Weiss in first year 2019 and achieved another record in 2021. 2023 finished at 119%.
- Grown Nova I-Track MIGS sales by over over 200% in two years.
- Grew Surgical Microscope business by over 300% in two years.
National Sales Manager
Haag Streit UK Ltd
Bishop's Stortford, Hertfordshire
01.2012 - Current
- Responsible for five Area Sales Managers selling Ophthalmic Diagnostic capital equipment (Slit Lamps, Lasers, Biometry, Visual fields, OCT etc..) and revenue items into Ophthalmology and Optometry market segments both public and private.
- Management of HS-UK’s large business accounts and relationships with NHS Frameworks, suppliers and key opinion leaders within Ophthalmology and Optometry sectors.
- Consistently achieved sales targets including 2021 record sales of 157%. 101% in 2023.
- Pitched for and won companies largest ever Private Hospital contract worth over 3 million.
- Achieved significant growth in VR Simulation business through strategic campaigns.
- Won Haag Streit Sales and Marketing award in 2018 for Lenstar Biometry promotions and sales growth, first and only group company to win this award.
Education
Leadership Training - Leadership
Metal Zug
Switzerland 06/2023 - 10/2023
Certificate of Higher Education - Microsoft MCSE
Horizon Professional Training
Romford, Essex05.2001
Higher National Diploma - Engineering
Harlow College
Harlow, Essex07.1996
Certificate of Higher Education - Engineering Apprentiship
ENTRA
09.1993
Skills
- Diagnostic and Surgical Ophthalmology Market
- Optometry Market
- Public and Private sector sales
- Sales and Service Management
- Staff recruitment, training, coaching and development
- Strategic Sales and Marketing
- Budget Creation and Management
- Forecast reporting and stock planning via SOP
- Capital Equipment Sales
- Revenue Sales
- Negotiation
- Product launches and market development
- Key account management
- National Frameworks and tenders- NHS Supply Chain
- Third party supplier account management
- Selection, cultivation and management of KOL's
- Use of Educational events, speakers and content to achieve strategic goals
- Digital Imaging software, Networking and DICOM
- High degree of technical knowledge of Ophthalmic devices and VR Simulation
- Knowledge of Heidelberg products, Spectralis HRA and OCT, HRT and Rostock Cornea Modules
Timeline
National Sales Manager
John Weiss and Sons Ltd
01.2019 - Current
National Sales Manager
Haag Streit UK Ltd
01.2012 - Current
Leadership Training - Leadership
Metal Zug
06/2023 - 10/2023
Certificate of Higher Education - Microsoft MCSE
Horizon Professional Training
Higher National Diploma - Engineering
Harlow College
Certificate of Higher Education - Engineering Apprentiship
ENTRA