Graham Revis

Managed key B2B accounts, establishing ADM’s role as a preferred supplier and contributing to revenue and volume growth across a varied product portfolio.

• Managing 10 of our top 20x accounts in Industrial category.
• Responsible for book of revenue worth in excess of £80 million per annum.
• Responsible for annual tonnage exceeding 100,000tn
• Implemented a successful licensing strategy to enhance profitability of our flour.
• Tied several major accounts into long-term supply partnerships to achieve sustainable growth in the relationships.
• Cultivated relationships with leading UK retailers and food manufacturers, facilitating seamless integration and business expansion.
• Spearheaded the creation of a new pre-pack flour category, leveraging market insights and customer needs to drive product adoption.
• Conducted competitor and market analyses, leveraging insights to support strategic pricing and margin optimization.
• Coordinated cross-functional efforts to maximize ADM’s impact in B2B segments, ensuring integrated delivery on customer expectations and company growth objectives.

• Orchestrate high-stakes account renewals and negotiations, ensuring stable and profitable partnerships across ADM’s client portfolio.
• Assume end-to-end P&L responsibility, with a focus on profitability through strategic pricing and customer capacity management.
• Design growth-focused strategies informed by current consumer trends and market needs, positioning ADM as a trusted advisor to major customers.
• Partner with Product Development to introduce innovative B2B solutions, aligning ADM’s offerings with retailer goals in the home baking sector.
• Establish and sustain relationships with senior stakeholders across major UK Food manufacturers, securing approval and driving business alignment.

• Exceeded budget targets for revenue and volume within Perishable and Frozen commodity sectors for targeted accounts.
• Established strong internal relationships with Trade and customer services teams.
• Expertly managed request for information (RFI) and request for quotation (RFQ) processes for Tender projects from major companies.
• Proactively identified and pursued new opportunities to increase volume and revenue.
• Successfully renegotiated existing business to increase shipped volumes and revenue in support of company's expanding services.
• Built and maintained positive B2B customer relationships through exceptional account management and customer service.
• Conducted market analysis and feasibility studies to identify new markets and commodities, driving growth in volume and revenue for the business.
• Established and maintained relationships with key customers and distributors in the European market.
• Conducted market research and analysis to identify potential business opportunities in the European market.
• Developed pricing strategies and negotiated contracts with customers and distributors.
• Managed the European sales team to ensure successful execution of sales strategies.
• Developed and implemented marketing campaigns to promote products in the European market. Analyzed sales data to identify trends and opportunities for growth in the European market.

• Improved customer satisfaction and achieved cost savings through initiatives to increase internal and external key performance indicators (KPIs).
• Developed strong, collaborative relationships with major UK retailers through strategic project management, with goal of becoming a leading supplier.
• Facilitated alignment between commercial and supply chain teams and other cross-functional stakeholders.
• Oversaw internal service level reporting and coordinated business initiatives, including delivery of documentation such as certificates of analysis to customers.
• Managed the sample process within Europe with the objective of expanding value-added product range.
• Gained exposure to senior management through cross-functional work and acquired strong understanding of SAP.