Graham Park

• Delivered permanent metal FSDU secondary space throughout Scottish Coop and Scotmid sites.
• Harnessed and utilized data from IRI and Kantar to deliver key range change results. This in particular has been key in 2025 with significant NPD being launched.
• Worked collaboratively with internals stakeholders across multiple departments to deliver against JBP.
• Trained and mentored new account representatives to deliver outstanding service.

• P&L for a broad portfolio of accounts including, Morrisons, Lidl, M&S, Ocado, Farmfoods and Iceland.
• Previously managed Brakes, Bidfood, Booker, Spar and delivered wholesale channel.
• Harnessed category data to build listing argument within Morrisons, resulting in national listing within the account with turnover of over £1.5m GSV.
• Identified significant gap within the market focussing on larger format packs and secured permanent branded listing within Lidl Scotland utilizing Nielsen and Kantar.
• Oversaw a plethora of CPI's within the last 18 months, varying from price marked packs within convenience, catering packs within Brakes and Bidfood, to national CPI's within grocery and the discounter channel.

• Renewed largest Tuco customer on a long-term deal.
• Secured lost accounts from competitor within Baxter Storey
• Added significant independent business.

This current role was heavily weighted towards account management and maintaining a fleet of equipment across a variety of large key accounts. I successfully renewed my largest customers contracts throughout my time in the business, adding incremental value and strengthening Bewley’s position with my region.

In my role as a coffee sales manager for Matthew Algie I managed a portfolio of independent accounts across several areas of Scotland and the northern areas of England. My role was effectively a 50/50 split between existing account management and new business.

• Maintain ledger and deal with all customer queries as the principal point of contact.
• Designed, costed out and created a coffee to go offering within a large UK symbol group.
• Liaise with internal stakeholders and contacts within the business to ensure that all installations are planned effectively and communicated to the customer.
• Grow territory sales versus plan and target new sites via a mix of cold calling and telesales leads.

In my role as a national account manager for Scotland, I had full P&L responsibilities for 4 accounts across the region, and the only member of my team with any P&L.

• Analyse promotions against SMART objectives and understand what each mechanic delivered.
• Work closely with Co-op SNAM to aid account strategy and analyse KPI for Scotmid.
• Full accountability for Fife Creamery and United Wholesale Scotland national account to forecast, analyse sales data and deliver an effective JBP.
• Working with supply chain to ensure minimal sell-off for short life chilled products.

• Planning and developing MSO accounts within Symbols accounts (Nisa, Coscutter, MBL, Spar). Regionally executing and implementing national account strategies, driving distribution and availability within existing accounts.
• Developing and managing relationships within all Cash & Carry depots in Scotland (Landmark, United Wholesale, Booker, Bestway and Batleys). Operate within Gold, Silver and Bronze parameters to increase distribution, availability, visibility and execute national plan in line with KPI’s.
• Winner of annual Sales Incentive award.
• Developed Field Sales Team Strategy for Booker around focusing on working with the Premier Symbol group to increase distribution and availability on the Originals range.

• Offered prompt solutions to maintain customer satisfaction.
• Adhered strictly to policies and procedures for continued company compliance.
• Offered detailed advice on product and service benefits.
• Managed high-volume customer queries simultaneously through effective multitasking.