Graham Brown

Developing a strategy and multi-sector food alliance across Cheshire East to reduce inequalities and food insecurity.

Key responsibilities:

• Set up and lead Cheshire East Food Partnership (Alliance)
• Management of local food plan
• Influencing Council and funder decision making
• Stakeholder engagement and collaboration (locally, regionally and nationally).
• Cheshire East Healthy Start - Task and Finish group lead
• Cheshire and Merseyside ICB Healthy Start - Task and Finish group representative
• All Together Fairer Poverty Commission representative
• Macclesfield JSNA working group representative
• Holiday and Food programme steering group member.

Key achievements:

• Community food aid landscape mapping
• Set up and running a local food partnership
• Developed local food plan. Priority themes: Providing long-term support to reduce the dependence on food banks | Increasing community engagement with food and food knowledge | Addressing Childhood Hunger (School Food) | Supporting community food groups.
• Increased community food provision
• Income generation / financial sustainability: raised circa six figure amount in Grant funding, funding to support access to over £200k.

I managed a National Lottery Funded project involving the delivery of a surplus food grocery and a programme of health and wellbeing, community and garden and allotment activity.

Key responsibilities:

• Service development and delivery
• Stakeholder engagement and management
• Volunteer management and development
• Budgetary management
• Reporting and monitoring
• Representation on local food partnership.

Key achievements:

• Increased number of weekly grocery sessions from 3 to 4 Increased grocery users by 29%
• Secured £25k additional funding
• Developed partnerships with Bollington Town Council and Macclesfield FC Community Sports Trust
• Contributed to Cheshire East Council 'Right to Food' spotlight review

Marketing Manager for Digital Resources division at Jisc a registered charity and membership organisation that champions the use of digital technologies in UK education and research.

Notable achievements include:

• Stakeholder engagement as part of the successful Open Access negotiations with academic publisher Elsevier
• Management of Jisc and CNI global research conference
• Launch of a portfolio of Open Access and Digital Resources online tools including Octopus research platform and Digimap for Collages.

Marketing Manager at Mimas an organisation of experts in the organisation and dissemination of data.

Key responsibilities:

• Developing and delivering marketing strategies and supporting plans strategies for individual Faculties, Schools, Service areas and Partners
• Developing and leading marketing professionals across Account Management, Market Research, CRM and Digital teams
• the strategic management of agencies (digital marketing, media & creative)
• managing a £1m plus budget.

Key achievements:

• Leading a change in strategic approach to undergraduate marketing and recruitment
• Ensured market research and insight was at the heart of the marketing planning and decision making including the implementation of segmentation, competitor analysis, brand tracking and campaign evaluation research
• Managed the transition from a decentralised marketing approach to a centralised structure
• Built a marketing team (from 4 to 10) that meet the changing marketing needs of the organisation and establishing its reputation
• Professionalised the approach leading to increases in efficiency and cost effectiveness.

Part of a team responsible for the delivery of a multi-channel direct marketing plan against objectives and on budget.

Key responsibilities:

• Development of acquisition, conversion, frequency, retention and reactivation strategies
• Delivering over 20m personalised communications
• Managing an active database of over 2 million donors
• Key agency / supplier (Direct Marketing, Mailing Services, and Royal Mail) and inter departmental relationships
• Line management - team of 2
• Budget management - £4m.

Key achievements:

• Direct Marketing Industry awards winner: Campaign & Precision Marketing, global health care communications awards 2005, DMA Gold & Bronze awards, PM Response awards 2004
• Reduced postal spend by over £400,000.
• Introduced email marketing.

Key responsibilities:

• Part of a team managing a portfolio of public health and behaviour change campaign’s: sexual health, organ donation, skin cancer and healthy eating.

Key achievements:

• Managed Boots affinity campaign that generated 180k new registrations to the organ donor register & received £70k in-kind in-store/POS support
• Part of a team that launched the Sex Wise helpline and website to help reduce teenage pregnancy rates.

Key responsibilities:

• Strategic and tactical responsibility for the promotion of MBA programmes including the development of overall marketing plans and objective setting.
• Marketing for Executive Education programmes.

Key achievements:

• Brand communication development: including the re-launch of the MBA programmes under the banner ‘Investment Opportunities’.
• Consolidation of ‘top 5 ‘MBA league table position
• Introduced customer services strategy including the management of both in-house call centre and external telemarketing agency
• Developed relationship marketing programme based on segmentation of programme applicants.

My main focus was business to business marketing support.

Key responsibilities:

• Development of Education Business Partnership (EBP) marketing plan including the launch: of their website.