Grace Lewis-Somers
Benfleet,London
Summary
Email marketing executive with 4+ years of experience managing end-to-end CRM and email marketing campaigns across customer retention and prospect acquisition.
Skilled in building and deploying emails, creating and optimising automated journeys, audience segmentation, and collaborating with copywriters and designers to deliver high-performing campaigns.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
Work history
Email Marketing Executive
Cuckoo Broadband
London
2023.01 - Current
- Managed prospect acquisition email marketing campaigns to drive new orders and support sales growth
- Built and managed automated brand engagement and marketing journeys, including welcome emails, abandoned basket reminders, and newly serviceable notification emails
- Delivered proactive and reactive contract renewal campaigns to reduce customer churn
- Supported renewal campaigns that contributed to 28% of customers renewing within 6 months
- Used customer segmentation and propensity modelling to target high-risk customers
- Produced campaign reporting and communicated performance insights to stakeholders
Digital Marketing Executive
Somerton Sporting Club
London
2022.04 - 2022.07
- Increased brand visibility by implementing innovative digital marketing strategies.
- Optimised website SEO with regular updates and keyword implementation.
- Developed engaging social media campaigns for improved customer engagement.
- Managed email marketing campaigns to drive customer retention.
Digital Marketing Apprentice
Peartree Photo
london
2020.09 - 2022.04
- Managed e-commerce website with user-friendly interface and features.
- Utilised Google Analytics to generate insightful reports about web traffic trends.
- Implemented SEO strategies for increased website traffic.
- Wrote engaging, SEO-optimised blog content
- Managed social media accounts, enhancing online presence.
- Developed targeted Facebook and Google Ads campaigns.
Education
Applied Business Academy
London 2020.09 - 2022.04
Havering Sixth Form College
London 2015.09 - 2017.07
Brittons Academy
London 2010.09 - 2015.07
Skills
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Experience using a range of email marketing and CRM platforms
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Automated email journeys and lifecycle campaigns
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Journey mapping
-
A/B testing and campaign optimisation
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Audience segmentation and targeting
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Campaign reporting and stakeholder management
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HTML email builds
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Email personalisation and dynamic content
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Email optimisation for mobile and desktop responsiveness
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Collaboration with copywriters and designers
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Strong understanding of brand identity and tone of voice
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Following brand and design guidelines
Affiliations
I am a creative individual with a passion for digital and traditional art, as well as cosplay costume creation. Experienced in skills including working with 3D printed props, pattern making, and hand sewing to create costumes and props.
I also volunteer with a local charity group, attending community events in costume to support fundraising and public engagement.
Timeline
Email Marketing Executive
Cuckoo Broadband
2023.01 - Current
Digital Marketing Executive
Somerton Sporting Club
2022.04 - 2022.07
Digital Marketing Apprentice
Peartree Photo
2020.09 - 2022.04
Applied Business Academy
2020.09 - 2022.04
Havering Sixth Form College
2015.09 - 2017.07
Brittons Academy
2010.09 - 2015.07