Summary
Overview
Work history
Education
Skills
Accomplishments
Affiliations
Languages
Timeline
Generic
Grace Adegbite

Grace Adegbite

Worsley, Manchester,Greater Manchester

Summary

My name is Grace Ifeoluwa Adegbite, and I am a postgraduate student from the University of Northampton with past experience from global advertising agencies such as Insight Publicis, TBWA Concept, Sybil and James Communication and Citi Mobile Media as a Client service/ Account Manager. I am an individual who is ready to learn & unlearn while I build on my past understanding of strategy, campaign execution, account management, client support, digital marketing, and media planning.


To me, becoming an account executive/manager in your company will help me understand the UK market, and refine my communication, planning, execution and proactive idea development skills. I've been in charge of building brand image through advertising and public relations throughout my career in the communication sector and this was accomplished by being persistent and attentive to detail. I strongly believe an opportunity to join this great team will be an advantage to the firm.


I am a hardworking and proactive individual, dedicated to providing exceptional learning experiences. Experienced in performing class administrative and agency activities accurately and preparing engaging learning materials and lesson plans. Friendly and open communicator with excellent time management skills.


As a young smart go-getter, I am delighted about the idea of working for your company as an Account Executive/Manager and I believe that together, with my breadth of expertise and your keen sense of culture and influence, we can do incredible things together.

Overview

7
7
years of professional experience
4
4
years of post-secondary education

Work history

Teaching Assistant

Teaching Personnel, UTC
Worsley, Manchester, Greater Manchester
01.2023 - Current
  • A UK-based organisation that provides teachers and tutors for both temporary and permanent positions in colleges and secondary schools throughout Greater Manchester
  • Maintained sensitivity towards students with additional needs, continually improving their development and confidence.
  • Prepared engaging, effective learning materials to boost stimulation and encourage further academic interest.
  • Cultivated close working relationships with students, teaching staff and parents.
  • Write notes and weekly reports for the school better on the approved curriculum
  • Research and develop education for improving student learning and encouraging them to listen and pay attention in class
  • Educates and engaged students in personal and creative development.
  • Distributed learning materials, textbooks and stationery, enabling full student cooperation in activities.

Account Manager

Insight Publicis
Lagos, Nigeria
02.2021 - 04.2023
  • Develop creative briefs that speak to client objectives and collaborate with the team to solve tactical ideas that help achieve the objectives
  • Successfully pitched over 40 marketing and digital ideas to top international and local clients
  • Organized over 20 workshops, managed over 20 TV and Radio production, opened over 5 social media (Instagram and YouTube) account for clients
  • Scouted, recruited, and managed ambassadors, celebrities and influencers for clients' advertising and branding campaigns.
  • Investigated low-performing accounts and adapted strategy to support sales and retention.
  • Conducted market and competitor analysis to identify growth opportunities.
  • Cultivated long-term relationships with clients to accurately quote pricing and terms to achieve customer objectives.
  • Retained existing customer accounts through consistent engagement and sales data analysis.
  • Grew customer base by identifying needs to deliver relevant product solutions that met client budgets and schedules.
  • Collected customer feedback to help drive continuous improvement across products and service delivery.
  • Optimised sales volume by managing accounts and building rapport.
  • Determined client needs to help tailor onboarding experience and identify cross-selling opportunities.
  • Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
  • Addressed problems in proactive and knowledgeable manner to maintain and enhance client satisfaction.
  • Produced management team reports on account health and target delivery.

Account Executive

TBWA/Concept
Lagos, Nigeria
04.2018 - 01.2021
  • Worked with the creative and planning team to create and implement a marketing and advertising communications plan to increase brand awareness and generate sales and recognition for the organization
  • Develop top-notch marketing strategy and managed all marketing materials in line with the client's marketing plan and budget
  • Project managed all weekly written and visual content with the company and for the client's official digital platforms, including website and social media handle
  • Identify new business diversification prospects, coordinate the team, ensure quality checks, manage client expectations, and maintain strong relationships across the board
  • Successfully coordinate the launch and implementation of the Gala Classic and Spicy campaign, Oriamo phone accessory campaign, Nestle Maggi cooking show, Quaker cereal awareness campaign, Golden
  • Morn heritage campaign, Polaris bank and FCMB bank millionaire promo campaign
  • A disruptive organisation focused on strategic brand and communication consultancy, advertising conceptualisation, design and production, media planning and buying, and public relations.
  • Delivered high level of service to clients to maintain relationships for future business opportunities.
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Practiced cold calls strategy to gain leads and reach out to prospects.
  • Pursued new leads each month to reach targeted quota.

Marketing Executive

Citi-Mobile Media
Lagos, Nigeria
01.2016 - 05.2018
  • A Nigeria-based out-of-home agency with a strong track record of providing high-quality service to clients in diverse industries
  • Managed marketing budgets with data and results-driven decision making.
  • Conducted market research to identify key customer segments and target audiences.
  • Monitored market trends to remain ahead of competitors, consistently meeting client demands.
  • Created engaging marketing materials, driving campaign and brand awareness.
  • Managed contractors to complete design and video production projects.
  • Evaluated marketing campaigns using key metrics and performance indicators, enhancing future propositions.
  • Crafted compelling written content optimised for SEO, helping to improve online ranking.
  • Led site research, select locations and execute all OOH campaigns
  • Coordinated designs and production, ensured quality cheek and onsite deployment
  • Develop and grow the official social media pages by 100% by creating, posting and promoting engaging content online
  • Worked with the sales team to develop detailed reports on OOH and digital campaigns
  • Successfully execute the Indomie Hungry Man awareness campaign, proudly made in Aba and Topmal Anti Malaria awareness campaigns.
  • Coordinated promotional activities and trade shows to increase brand visibility.

Education

MCs - International Marketing Strategy Marketing and Strategy

University of Northampton
Northampton, Northamptonshire
01.2022 - 02.2023

BSc. (Hons) - Mass Communication Public Relations and Advertising

Caleb University
10.2018 - 09.2021

Skills

  • Project management, strategy, client service, social content creation: Instagram, TikTok and YouTube
  • Technical skills: Content management, Content writing, Digital content creation, Media strategy, Verbal
  • Social development
  • Communication, Wordpresscom, Google Analytics, MS Office, SEO, Reporting, Videography, Public speaking,
  • Creative writing, and Crafting
  • Student engagement
  • Stress management
  • Team player
  • Exemplary communicator
  • Individual and group instruction
  • Experiential learning
  • Behaviour modelling
  • Tutoring
  • Mentoring students
  • Relationship building
  • Behaviour management

Accomplishments

  • Certifications: Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing by O2
  • Academy, Successful Presentation by the University of Northampton
  • Training and Development: Account Management, Creative TACHI, LEAP Training, Emotional Intelligence
  • Workshop, Effective Team Building
  • Volunteer activities: Member, MO- Initiative (Charity outreaches for under-privileged communities), Team Lead

Affiliations

Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON), Public Relations and Advertising Major Member, Press and Rotary writer club.

Languages

English
Native

Timeline

Teaching Assistant

Teaching Personnel, UTC
01.2023 - Current

MCs - International Marketing Strategy Marketing and Strategy

University of Northampton
01.2022 - 02.2023

Account Manager

Insight Publicis
02.2021 - 04.2023

BSc. (Hons) - Mass Communication Public Relations and Advertising

Caleb University
10.2018 - 09.2021

Account Executive

TBWA/Concept
04.2018 - 01.2021

Marketing Executive

Citi-Mobile Media
01.2016 - 05.2018
Grace Adegbite