Gonçalo De Castro
Relocating to London | Currently based in Redhill
Summary
Commercially driven professional with 10+ years of experience influencing customer decisions, driving revenue, and building long-term client relationships in high-performance environments. Strong foundation in sales and marketing, including upselling, customer psychology, conversion optimisation, and brand positioning. Experienced in managing digital touchpoints such as booking platforms and websites to drive lead generation and improve conversion rates.
Now focused on leveraging a results-driven, revenue-first mindset to deliver impact in a sales and marketing role.
Overview
5
5
years of professional experience
Work History
General Manager
Monte Forte
Dorking
11.2025 - Current
- Brought in to launch and stabilise a new site within a growing restaurant group, leveraging previous success in building high-performing operations from scratch
- Drive revenue growth through sales-focused service strategies and team performance management
- Trained and developed a new team with a focus on sales behaviour, upselling, and customer engagement from day one
- Oversee end-to-end customer journey, improving satisfaction and long-term loyal
- Applied proven sales and retention strategies from prior roles to accelerate early revenue performance and repeat customer rates
General Manager
Nisou
Reigate
02.2022 - 09.2025
- Designed, created, and managed the company website, optimising it for customer acquisition and conversions.
- Built all operational systems from the ground-up: POS, floor flow, staff roles, and service rhythms.
- Distributed SOPs and training guides to staff in order to ensure consistency across shifts.
- Contributed highly to brand recognition leading to OpenTable Top 100 UK Restaurants within the first year of bussiness.
- Maintained front-of-house logistics, payroll, and rotas.
- Dealt personally with guest complaints and feedback to ensure retention and trust.
- Oversee end-to-end customer journey, improving satisfaction and long-term loyalty
- Coached team on sales behaviour, upselling, and service standards
Assistant Manager
Canakin
Reigate
11.2020 - 02.2022
- Supported high-pressure daily operations while maintaining consistent service quality and customer satisfaction
- Influenced purchasing decisions through strong product knowledge, increasing average spend per customer
- Contributed to strong local brand loyalty through personalised service and community engagement
- Delivered consistent quality in artisanal-quality patisserie and coffee shop.
- Trained new employees on company policies, customer service excellence, and sales techniques.
- Monitored staff performance and developed improvement plans.
Education
Google Marketing Course
Foundations of Digital Marketing and E-commerce
On GoingCap Cut Video Editing Course
Coursera
01-2026
Level 2&3 Certificate in Personal Training -
The Society
01-2025
Hospitality Course -
IEFP Alcoitao
Portugal01-2017
Skills
- Website & Booking System
- Operational Leadership
- Event Planning
- Venue Setup & Team Coaching
- Conflict Resolution
- POS Systems
Languages
English
Advanced
C1
Spanish
Upper Intermediate
B2
Portuguese
Proficient
C2
Timeline
General Manager
Monte Forte
11.2025 - Current
General Manager
Nisou
02.2022 - 09.2025
Assistant Manager
Canakin
11.2020 - 02.2022
Google Marketing Course
Foundations of Digital Marketing and E-commerce
Cap Cut Video Editing Course
Coursera
Level 2&3 Certificate in Personal Training -
The Society
Hospitality Course -
IEFP Alcoitao