Goddy Vunganai
Heywood,Manchester
Summary
Detail-oriented and results-driven PPC and SEO Executive with 9 years of comprehensive experience in developing and implementing successful digital marketing strategies. Proficient in leveraging Google Ads, Bing Ads, and various SEO techniques to enhance online visibility, drive traffic, and maximise ROI for diverse clients across industries. Adept at analysing data, optimising campaigns, and staying updated with the latest trends to ensure maximum performance and continuous improvement.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
Work history
SEO&PPC Executive
The West End Shows
London
2017.12 - Current
- Running PPC campaigns across various search and social platforms, including Google Ads, Bing Ads, and Facebook Ads.
- Keyword research, ad group creation and ad copywriting for PPC campaigns.
- Managing PPC budgets.
- Providing audits with Google Data Studio on PPC performance.
- Perform monthly SEO tasks for assigned customers using various tools such as Google Analytics, GSC, Google Tag Manager, and keywords platforms.
- Analysing titles and descriptions for SEO.
- Tracking traffic and conversions through Google Analytics.
- Technical analysis and optimisation.
- Setting up tactical sales content online, and checking, loading, and publishing content on a daily and weekly basis, ensuring it is accurate, consistent, and appropriately linked to on and offline marketing.
SEO Executive
The West End Shows
London
2012.11 - 2017.12
- Improved organic search ranking from page 7 to top 10 for high-competition keywords.
- Analysed website performance and effectively practised SEO optimisation, increasing web traffic by 60%.
- Actively researched, developed and launched SEO campaigns to improve search engine rankings.
- Implemented online search strategies, analysing the results using Google Analytics and making changes and recommendations.
- Monitored the performances of SEO campaigns, including site traffic, banner advert performances, rankings, and analytics.
- Design and run PPC campaigns to increase revenue.
- Complete competitor analysis.
- Produce regular audits and progress reports.
Education
Master of Science - International Marketing
University of the West of Scotland
Paisley 2015.09 - 2017.11
Skills
- Google Analytics
- SEMrush
- Ahrefs
- Moz
- Social Media Marketing
- Pay Per Click
- Google Ads
- Content Marketing
- Screaming Frog
- Local SEO
- On-page Optimisation
- Site Speed Optimisation
- Off-page Optimisation
- Schema Markup
- Bing Ads
- Ubersuggest
- Google Search Console
Languages
English
Native
Polish
Fluent
Timeline
SEO&PPC Executive
The West End Shows
2017.12 - Current
Master of Science - International Marketing
University of the West of Scotland
2015.09 - 2017.11
SEO Executive
The West End Shows
2012.11 - 2017.12