Gülçin Soygiray
Bucharest
Summary
Results-driven Head of Marketing with over 10 years of experience in leading cross-functional teams and executing successful marketing and sales strategies across diverse industries, including: FMCG, retail and direct selling.
Expertise in digital transformation, omni-channel marketing, brand partnerships and event management. Skilled in optimizing budgets while driving revenue growth and improving operational efficiency.
A dynamic leader passionate about fostering team development, embracing diversity, and leveraging emotional intelligence to drive high-performance cultures. Eager to contribute to innovative companies aiming for transformational growth.
Overview
18
18
years of professional experience
Work History
Head of Marketing
Tupperware Brands CEE
2019.11 - Current
- Lead, coach and inspire a team of 8 direct reports across 13 countries in Central and Eastern Europe, driving the implementation of a comprehensive marketing strategy.
- Lead the digital transformation in last 4 years in 13 countries
- Established omni-channel marketing strategies, integrating digital marketing, e-commerce, retail and traditional direct selling approaches.
- Manage the Marketing budget, ROS, ROI, GP, inventory to reach company's profit goals (Optimized the marketing's budget 8pp while maintaining the sales growth 12% avr. in last 4 years)
- Collaborated with global, regional, and local leaders to align marketing plans with the company’s overall growth objectives.
- Spearheaded brand partnerships in Slovenia, Croatia, Slovakia, and Hungary, expanding B2B collaborations.
- Led the planning and execution of event, meetings and incentive trips from concept to completion.
Promotions & Communications Manager
Tupperware Brands
2014.05 - 2019.10
- Created excitement through dynamic story telling & themes by using the product merchandising in sales force marketing plans
- Led the project team to build new commission and compensation plan implementation
- Managed all communications activities and B2B operations on behalf of Tupperware Turkey.
- Managed 4 direct reports in Promotions and Communications Team and responsible to development of the team members.
Promotions Manager
Tupperware Brands
2013.02 - 2014.04
- Responsible to create marketing campaigns & new product launches
- Analyzed weekly updates in monthly & quarterly budgets and reported to finance department
- Managed Tupperware & Non-Tupperware inventory & reserve.
- Coordinated all printed materials and communication tools with graphic designer and print house.
Regional Sales Manager
Tupperware Brands
2011.10 - 2013.01
- Managed sales & growth activities by leading 12 Distributors in my region
- Analyzed the sales statistics to develop continuous improvement strategy
- Increased Sales Force Size 11% in 1 year. Opened 1 distributorship in a new area in the region by creating a team from the scratch.
- Achieved 18% increase in sales revenue over the course of 1.5 year.
Regional Sales Specialist
Henkel
2010.10 - 2011.10
- Worked to develop and grow sales opportunities, using marketing strategies for the beauty product portfolio
- Fulfilling sales activities to reach business targets for the region.
- Continuously exceeded the sales targets by creating new collaborations and customer portfolio.
Pharmaceuticals Product Specialist
Pfizer
2007.01 - 2010.06
- Consistently surpassed sales targets by implementing effective sales strategies
- Managed a diverse portfolio full of established and newly launched products.
- Presented medical studies and innovations in product portfolio to the doctors and opinion leaders.
Education
Economics -
Mediterranean University
Skills
- Multicultural Business Management
- Learning Agility
- Empathetic Leadership
- Diversity Experience
- Omni Channel & Digital & B2B & B&B2C
Languages
English
Turkish
Otherprofessionalactivities
- Mentorship & Consultancy to the startups at EBRD, 04/01/22, Present, Helping Startups in Sales & Marketing.
- Certificated Yoga Instructor (Yoga Alliance 200 RYC), 09/01/18, Present
- Intern at International Mindfulness Coaching Institute, 12/01/21, Present
Personal Information
Title: Head of Marketing
Hobbies and Interests
- Passionate to travel, explore new cultures, cuisines and meet new people
- Yoga, meditation, and mindfulness
- Reading
- Watching movies
Timeline
Head of Marketing
Tupperware Brands CEE
2019.11 - Current
Promotions & Communications Manager
Tupperware Brands
2014.05 - 2019.10
Promotions Manager
Tupperware Brands
2013.02 - 2014.04
Regional Sales Manager
Tupperware Brands
2011.10 - 2013.01
Regional Sales Specialist
Henkel
2010.10 - 2011.10
Pharmaceuticals Product Specialist
Pfizer
2007.01 - 2010.06
Economics -
Mediterranean University
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