GLENN WALLACE
London
Summary
High-performing Event Manager with extensive portfolio of international and domestic project accomplishments spanning over 15 years. Outgoing, hands-on professional bringing valuable relationship building and retention skills, which amassed diversified network of service providers, ensuring optimal quality and results for successful client events.
Overview
17
17
years of professional experience
Work history
Event Manager
Montgomery Group, Independent Hotel Show
London
2022.01 - Current
- UK's leading event for the Luxury and Boutique hotel industry
- Attended by over 5,000 Hoteliers, GM's and Senior Hospitality professionals with over 200 exhibitors and 60 speakers over 2 days
- Manage and present the IH Awards and Hoteliers choice competition
- Organise year round community engagement with meet-up events throughout the UK
- Managing a team of 12 personnel, Sales, Marketing, PR, Content and Operations
- Responsible for full direction of the show
- Approval of all Marketing, Design, Content, PR, & Sales activity
- Writing event plans
- Maintaining and harnessing close relationships with key stakeholders and industry ambassadors
- Onsite Planning
- Responsible for P&L & Forecasting
- Clients include, Designers, Hotels, Tech companies, luxury products ranging from Google to Chanel
Director of Partnerships
Decarb Connect
London
2021.07 - 2021.12
- Global Media network supporting the energy intensive industries (Cement, Metals, Mining, Glass, Refining, Chem, Gas etc) to accelerate decarbonisation
- Managing, upselling, and maintaining relationships with vendors and partners
- Members incl
- Shell, Total, Cemex, Tata Steel, BHP, BASF, Saudi Aramco, BA etc
- Clients incl
- E&Y, Deloittes, Accenture, Shell, Siemens, Schneider Electric, HSBC, GE etc
- Selling Podcast, Webinars, Online & Live confex
Business Development Director
Pure Communications Group
London
2020.01 - 2020.08
- Creative Events agency providing companies with creative events solutions and logistics
- Responsible for all new sales & marketing campaigns
- Building new and managing existing relationships clients and stakeholders
- Manage 1 New Business Manager & 1 Marketing and Social Media exec
- Strategic planning and problem solving on the overall direction of new business
- Clients incl
- Lego, Deloittes, Baker McKenzie, Microsoft etc
- Organised marketing events to generate new business.
Business Development Director/Sponsorship Director
GLOBAL EXPANSION SUMMIT
London
2015.11 - 2020.01
- The leading congress for FDI in Fintech, BPO and ICT from the organisers of MWC
- Responsible for all sales & marketing campaigns relating to sponsorship and exhibition
- Strategic planning on the overall direction of the business
- Clients incl
- Embassies, Governments and Fortune 500 companies
- Manage 3 Global Sales Reps
- And 2 Account Managers
Sales Director and Project Lead
C-SQUARED
London
2015.04 - 2015.10
- Festival of Media LatAm
- C-Squared produce FOM, the leading global conference series for the media industry
- In the 6 months I grew C-Squared's largest event, FOMLA, by 7.5%
- Managed a dynamic sales and operations team of 16 personnel
- Transformed the LatAm conference into the most successful LatAm event ever
- Integrated exhibition with sponsorship to improve networking for delegates
- FOMLA has a 90% commitment rebook rate for 2016
- FOMLA had 26% new business for 2015
Account Manager/Business Development Executive
GSM ASSOCIATION (GSMA) LTD
London
2007.03 - 2014.12
- The GSMA represents the interests of nearly 800 mobile operators globally
- Top salesperson at GSMA in 2013
- Individually bringing in more than £7M in sales (c.10% of total sales within a 25-person sales team) for Mobile World Congress and Mobile World Live
- Key accounts include Yahoo, Amazon, Samsung and Oracle
- Served as Event Director for Mobile 360-Middle East, launching a successful Dubai-based event
- Managing commercial strategy, exceeding sales targets
- Successfully managed a dynamic three-person sales team responsible for global revenues of £10.2M
- Ensuring necessary training and oversight as well as compliance with the administrative aspects of GSMA sales
- Established a new revenue stream for GSMA; leading all digital advertising sales
- Guided the sales team to reach over £1 million on digital targets
- Liaised with clients and internal stakeholders to develop a strategy for rolling out new products
- Worked closely with the digital and marketing teams to ensure the best and most transparent return on investment for customers
- Introduced the Advertorials to the Mobile World Live - Daily, which now accounts for nearly 80% of total digital revenue
- Largest generator of revenue for Mobile World Live since its launch
- LINK (http://www.mobileworldlive
- Telecoms and Media
- Informa provides specialist expertise and market insight to academics, businesses and individuals through publishing, events and training
- Sold online and hard copy subscriptions for research services, reports and databases
- Bringing in £210K of new business in 2006
- Successfully renewed subscriptions of over £900k with a renewal rate of 88%
- Visited overseas and regional accounts to advise on the product range and updates
- Worked closely with the marketing department on promotional campaign and targeted sales
- Lead at events to expand networking database and gather industry intelligence
Education
Higher National Diploma - Business Studies
WEST LONDON UNIVERSITY
Business Studies (Distinction - Business & Technology
NORTHAMPTON COLLEGE F.E
Skills
- Team leadership and supervision
- Project oversight
- Marketing and advertising
- New business development
- Event planning
- Budget management
- Relationship management
- Business development
- Complex negotiations
Languages
English
Native
Spanish
Elementary
Timeline
Event Manager
Montgomery Group, Independent Hotel Show
2022.01 - Current
Director of Partnerships
Decarb Connect
2021.07 - 2021.12
Business Development Director
Pure Communications Group
2020.01 - 2020.08
Business Development Director/Sponsorship Director
GLOBAL EXPANSION SUMMIT
2015.11 - 2020.01
Sales Director and Project Lead
C-SQUARED
2015.04 - 2015.10
Account Manager/Business Development Executive
GSM ASSOCIATION (GSMA) LTD
2007.03 - 2014.12
Higher National Diploma - Business Studies
WEST LONDON UNIVERSITY
Business Studies (Distinction - Business & Technology
NORTHAMPTON COLLEGE F.E