Giovanni Ferdinandez
Rushden,Northamptonshire
Summary
A results-driven professional with exceptional communication, negotiation, and interpersonal skills, demonstrating a proven track record in sales success and customer relationship management. Adept at working autonomously while managing schedules effectively, with a strong technical product understanding and proficiency in Microsoft Office applications, CAD, and Google Workspace. Possesses conversational Italian skills and remains calm under pressure, excelling in internal stakeholder coordination. Holds a full UK driving licence with the ability to undertake overnight travel.
Overview
38
38
years of professional experience
4
4
years of post-secondary education
Work history
Area Sales Manager
Staircraft Group Ltd.
Coventry
06.2019 - 06.2025
- Managed and facilitated over 50 client accounts, encompassing BDW-Redrow, Persimmon, Crest, Miller, Avant, Vistry Partnerships, Mulberry Homes amongst others within Midland region.
- Administered multiple £2m accounts, successfully attaining £19m sales target over period of four years.
- Diverse product transactions and upselling.
- Fostered positive relationships with customers to enhance loyalty and retention.
- Ensure company's product range is preferred by customers through strong relationship-building.
- Built strong relations with key stakeholders, fostering long-term partnerships and collaboration.
- Generated new leads and opportunities to maximise revenue.
- Stimulated engagement of dormant and underperforming accounts, exploring new business avenues in assigned region and managing all elements of pricing and account enhancement.
- Increased customer satisfaction by providing excellent after-sales support services.
- Ensured compliance with company policies, maintaining professional standards across team.
- Liaising with internal sales & production about customer needs & lead times.
- Collaborate with colleagues across other departments and product lines.
- Worked alongside Sales team to elevate overall sales performance.
- Orchestrated contract negotiations, obtaining advantageous terms for company.
- Met challenging sales targets consistently through dedicated efforts.
- Utilised CRM software effectively to manage customer interactions.
- Facilitated presentations and factory tours, enhancing product understanding and interest among potential clients.
- Developed comprehensive technical understanding of stairs and door kits.
I-Joist Design Manager
Staircraft Ltd.
Northampton
06.2015 - 06.2019
- Managed efficient TUPE transfer, coordinating employee retraining, engagement, and communication to ensure fluid transition to Staircraft from Travis Perkins (TP) Head Office Northampton.
- New division created within Staircraft, TruBuilding Systems.
- Manage current and potential client base within TP network and regional small to medium enterprises.
- Interact with Sales Director to ensure exceptional levels of client satisfaction.
- Communicated effectively with stakeholders for better understanding of project requirements and expectations.
- Ensured smooth operations by efficiently managing team of I-joist designers.
- Coordinating with internal sales and production teams regarding customer requirements and lead times.
- Coordinate meetings with client Buyers, Technical managers and other senior members.
- Facilitating site meetings and executing stair measurements at various locations.
- Spearheaded design projects, resulted in streamlined department operations.
- Maintained up-to-date knowledge of industry trends, ensured relevance in all design initiatives undertaken by team.
- Conduct regular 1-2-1 meetings with team members.
- Streamlined workflow processes, boosted productivity within design team.
National Accounts Design Manager
Travis Perkins
Northampton, Northamptonshire
04.2011 - 06.2015
- Coordinated with National and Regional House-builder to formulate competitive pricing and efficient joist designs.
- Coordinate efforts with 8 TP distribution centres throughout UK to achieve punctual and comprehensive delivery of joist plots.
- Implemented user-centred design approach with latest design software.
- Spearheaded design projects, resulting in streamlined department operations.
- Enhanced brand consistency by implementing innovative design strategies.
- Administered margin and cost anticipations across multiple clients while sustaining profitability for company.
- Team development, regular 1-2-1 meetings with team to understand their development needs and career progression.
- Managed junior designers to boost overall team effectiveness.
Engineered I-Joist Designer
Travis Perkins
Northampton, Northamptonshire
09.2006 - 04.2011
- Delivered high-quality designs under tight deadlines, ensured client satisfaction.
- Engaged over 200 small regional and large national house builders to deliver tailored solutions.
- Interpreting technical drawings and specifications to clarify customer needs.
- Delivering technical support to customers and coordinating with specialists to ensure accurate and compliant floor design and installation.
- Responsibility for ensuring timely delivery of work to customer and monitoring project through delivery stage and aftercare.
- Complete numerous training programmes and courses.
- Utilised CAD software efficiently, produced accurate designs and detail layouts.
- Participated in client meetings directly, clarified design objectives.
- Met client deadlines through excellent workload planning and prioritisation.
Estimator
Travis Perkins
Northampton,, Northamptonshire
06.2006 - 09.2006
- Streamlined estimation processes to improve efficiency and accuracy.
- Improved transparency with clients by providing detailed breakdowns of proposed costs.
- Collaborated with other departments for comprehensive project costings.
Furniture Upholsterer
Peter Guild Ltd
Bedford, Bedfordshire
07.1987 - 02.2006
- Started as apprentice to become fully skilled upholsterer
- Upholstered wide range of bespoke furniture pieces to meet customer specifications.
- Handled customer queries professionally, providing expert advice on fabric choice and care.
- Completed urgent orders promptly through effective time management skills.
- Coordinated with design team for modifying existing prototypes.
Education
Sales
Leap Apprenticeship Programme
Northampton, Northamptonshire 12.2023 - 02.2025
NVQ Level 3 - NVQ Construction Contracting Operations Course Level 3
ABE- Association of Building Engineers
Northampton, Northamptonshire 06.2007 - 06.2008
GCSEs - English, Maths Science, Geography, Italian, Craft Design Technology
St Thomas More Upper School
Bedford 06.1987 - 06.1987
Some College (No Degree) - CPD
Training Courses Whilst At Travis Perkins
Northampton 06.2006 - 10.2007
Skills
Key Skills
- Demonstrated sales success
- Exceptional communication, negotiation, and interpersonal skills
- Customer relationship management
- Results-driven mindset
- Ability to work autonomously and manage your own schedule
- Technical product understanding
- Knowledge of Microsoft Office applications, CAD, Google Workspace
- Conversational Italian skills
- Calm under pressure
- Internal stakeholder coordination
- Full UK driving license, overnight travel capability
- Technical sales experience
- Account management
- Sales team motivation
Affiliations
- I enjoy gardening. My wife is the foreman and tells me what to do! DIY enthusiast. Like to travel and much as possible in our VW Campervan abroad and in the UK We have 2 cockerpoos who love to walk! Movies and football are other passions.
Languages
Italian
Advanced
Timeline
Sales
Leap Apprenticeship Programme
12.2023 - 02.2025
Area Sales Manager
Staircraft Group Ltd.
06.2019 - 06.2025
I-Joist Design Manager
Staircraft Ltd.
06.2015 - 06.2019
National Accounts Design Manager
Travis Perkins
04.2011 - 06.2015
NVQ Level 3 - NVQ Construction Contracting Operations Course Level 3
ABE- Association of Building Engineers
06.2007 - 06.2008
Engineered I-Joist Designer
Travis Perkins
09.2006 - 04.2011
Estimator
Travis Perkins
06.2006 - 09.2006
Some College (No Degree) - CPD
Training Courses Whilst At Travis Perkins
06.2006 - 10.2007
Furniture Upholsterer
Peter Guild Ltd
07.1987 - 02.2006
GCSEs - English, Maths Science, Geography, Italian, Craft Design Technology
St Thomas More Upper School
06.1987 - 06.1987
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