Gift Ogechi Wogu
Edmonton
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in both traditional and digital marketing strategies.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Sales and Marketing Consultant
Delight Recruitment Solutions
11.2022 - 04.2023
- Created brand strategies and wrote proposals that resulted in closing 3 contracts within the first month
- Enhanced brand visibility by developing and executing comprehensive communications strategies, following up on the website, website copy, creating a Google My Business page and social media pages.
- Developed responses to detailed requests for proposals.
- Responsible for content design using desktop publishing programs such as Canva and creating strategies to simplify user experience and drive sales.
- Assigned, coordinated, and reviewed projects ensuring their successful completion within tight deadlines.
- Handled client relations by collaborating with care homes to ensure deals are sealed and staff are delivering as expected
- In charge of onboarding new staff and registration.
- Achieved sales goals using persuasive selling methods which resulted in negotiating and closing deals worth thousands of pounds.
- Used consultative sales approach to listen carefully to client needs and recommend desired products and services.
PR and Communications Strategist
Seventy7 Ventures
03.2022 - 06.2022
- Coordinated conferences and event management for relevant events like Accountex London 2022.
- Utilised client relations skills to increase signups during events by interacting with prospective clients and selling the brand.
- Responsible for writing, editing and organizing web content and strategies that helped the overall digital experience.
- Authored research and web content on the metaverse and cryptocurrency.
- Collaborated on ideas and strategies for the launch of Cryptolytx, a platform for crypto education.
- Built integrated promotional campaigns delivering relevant information to targeted audiences through compelling messaging and storytelling.
Lead Local Advertising Strategist
Tower28
06.2021 - 01.2022
- Enhanced brand visibility by identifying opportunities for collaboration and partnerships within the industry.
- Tracked key performance indicators for each campaign, using data-driven insights to guide future strategy and decision-making processes.
- Enabled Tower28’s launch in the Nigerian market.
- Collaborated with cross-functional teams for smooth execution of marketing plans and timely delivery of projects.
- Oversaw Facebook’s Novi campaign script, development, and execution.
- Oversaw Google X Snapchat’s campaign for a new filter on android phones.
- Led influencer marketing projects and campaigns for the Nigerian market.
- Managed the creation of local and cultural insights for the Nigerian market and campaigns.
- Managed the marketing efforts of international projects with other teams across the world including Africa, Eastern Europe, Asia, and South America.
- Directed the implementation of marketing scripts.
Brand Manager
Remotelab Technologies
02.2021 - 08.2021
- Researched market trends to identify customer needs and preferences for strategic planning.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Oversaw the timely implementation of marketing campaigns, web content and strategies.
- Performed content audit in line with other members of the communications and digital experience team.
- Wrote press releases for the launch of new products. Identified the target audience and created marketing strategies that resonated with them.
- Created content across various social media platforms.
- Built out web pages within the Content Management System.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
Brand Manager
Picmycase
05.2020 - 08.2020
- Oversaw the timely implementation of marketing campaigns, web content and strategies
- Researched market trends to identify customer needs and preferences for strategic planning.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Grew Pinterest from 720 to 32,000 unique visitors and Instagram from 10,900 to 12,500.
- Monitored brand’s performance across various social media platforms and wrote social media copies and blog posts.
- Spearheaded rebranding efforts which Improved engagement by over 10% by collaborating with artists and boosted sales by being attentive to target audience
- Created and managed social media campaigns to increase brand engagement.
Content Manager
Black House Media
10.2017 - 04.2018
- Wrote PR Campaign scripts and developed content strategies for brands like Heineken and Interswitch’s Quickteller Delight Promotion.
- Content strategy, creation and event management for Viacom’s MTV Shuga Season 6, Big Brother Naija, The Eve movie.
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
- Analyzed competitor websites to identify trends and opportunities for improvement in our own content strategy.
- Managed content distribution to online channels and social media platforms.
- Presented monthly reports on key performance metrics to senior management, providing insights into areas requiring attention.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Improved social media presence by curating shareable content that generated increased followers and engagement.
Operational Risk Management Analyst
Stanbic IBTC Bank
08.2016 - 11.2016
- Analysed risks arising from gaps in people, processes, systems, and external events
- Setting up appropriate control measures for the risks identified
- Populated incident reports
- Incident management using Accelus Risk Manager.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
Education
Master of Science - Management With Digital Marketing
University of Hertfordshire
England, United Kingdom07.2023
Bachelor of Arts - English And Literary Studies
University of Nigeria
Nsukka, Nigeria01.2017
Skills
- Agile Methodologies
- Target Market Identification
- Marketing Analytics
- CRM Software
- Content Development and Writing
- Content and Social Media Strategy
- Campaign Management
- Event Coordination and Management
- Project Management
- SEO best practices
- Digital Marketing
- Desktop Publishing
Websites
Accomplishments
- Launched Tower28 into the Nigerian market and executed campaigns for Google and Facebook.
- Got honoured as a Top-Rated Writer on Upwork.
- Improved sales for Picmycase and grew the social media presence and engagement by 10%.
- Increased engagement for Black House Media's entertainment company Nigerian Entertainment Today with followers asking for web content I developed.
- Amassed over 110,000 views on my YouTube channel GiftWogu.
- Evaluated as an employee who often exceeds expectations after closing 3 deals in the first month at Delight Recruitment Solutions.
Certification
- Content Marketing by Semrush Academy (2024)
- Agile Product Owner Role: Techniques by LinkedIn (2023)
- Agile Product Owner Role: Foundations by LinkedIn (2023)
- Marketing Analytics by Udemy (2022)
- Fundamentals of Digital Marketing by Google (2021)
- Content Marketing by Coursera (2020)
Timeline
Sales and Marketing Consultant
Delight Recruitment Solutions
11.2022 - 04.2023
PR and Communications Strategist
Seventy7 Ventures
03.2022 - 06.2022
Lead Local Advertising Strategist
Tower28
06.2021 - 01.2022
Brand Manager
Remotelab Technologies
02.2021 - 08.2021
Brand Manager
Picmycase
05.2020 - 08.2020
Content Manager
Black House Media
10.2017 - 04.2018
Operational Risk Management Analyst
Stanbic IBTC Bank
08.2016 - 11.2016
Master of Science - Management With Digital Marketing
University of Hertfordshire
Bachelor of Arts - English And Literary Studies
University of Nigeria
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