Gia Park
London,UK
Summary
Brand & Event Coordinator with 2+ years’ experience delivering immersive brand experiences across fashion, retail, production settings and large-scale cultural campaign events. Skilled in translating brand stories into real-world experiences, bridging concept and consumer. Proficient in English and Korean. Notable work includes PUMA x F1, London Fashion Week, and Adidas Originals activations.
Overview
5
5
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work history
Model – Creative Campaigns (PUMA x F1, LFW)
Freelance
London, UK
05.2024 - Current
- Worked as a campaign model while actively supporting on-set styling operations.
- Assisted with outfit changes, accessory handling, and transitions during multi-day shoots.
- Assisted in maintaining visual consistency and schedule flow under the direction of styling and production teams.
Sales Consultant
Adidas Flagship Store
London, UK
06.2024 - 03.2025
- Contributed to a 15% increase in customer engagement in key campaign zones by aligning messaging with shopper interest.
- Facilitated in-store Adidas Originals collaborations through booth setup and customer engagement by learning partner brand messaging to support accurate product storytelling.
- Coordinated with VM and stock teams to maintain display standards and stock levels.
- Shared customer insights with CRM and merchandising to inform campaign decisions.
Events Coordinator
Busan International Film Festival
Busan, South Korea
04.2020 - 10.2021
- Coordinated logistics and multilingual check-ins for 300+ international guests across four major venues.
- Designed and implemented a VIP feedback framework, contributing to a 20% year-over-year increase in engagement.
- Liaised with programming, marketing, and hospitality teams to synchronise scheduling and on-site operations.
- Procured branded merchandise through vendor analysis, aligning design with program identity and audience demographics.
Education
MA Brands, Communication and Culture - Media Communication and Culture
Goldsmiths, University of London
London, UK 09.2023 - 01.2025
Skills
- Brand Collaboration Support
- Event & Production Coordination
- Schedule Management
- Talent & Agent Communication
- Fast-paced Adaptability
- Cross-functional Collaboration
- Budget & Vendor Management
- Adobe Creative Suite: Photoshop, InDesign
- On-set Fashion Shoot Experience
Certification
- Microsoft Office Specialist (MOS Master) - Excel, PowerPoint, Word, Access (Advanced), 2022
- Google Analytics Academic Course Certificate, 2022
Languages
English
Fluent
Korean
Native
Affiliations
- Basketball(Goldsmiths Women's Team), Running, Yoga
Timeline
Sales Consultant
Adidas Flagship Store
06.2024 - 03.2025
Model – Creative Campaigns (PUMA x F1, LFW)
Freelance
05.2024 - Current
MA Brands, Communication and Culture - Media Communication and Culture
Goldsmiths, University of London
09.2023 - 01.2025
Events Coordinator
Busan International Film Festival
04.2020 - 10.2021
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