Adelaide Tavares de Macedo
London
Summary
Client Experience Manager with 15+ years of leadership across luxury fashion, lifestyle brands, and premium aesthetic clinics. Proven track record delivering exceptional service for VIP and HNW clients, driving revenue growth, and elevating brand reputation through bespoke experiences, operational excellence, and strategic client engagement. Recognised for optimising service standards, leading high-performing teams, and creating luxury-level experiences that strengthen loyalty and maximise commercial performance.
Overview
10
10
years of professional experience
Work History
Clinic Administrator & Executive Assistant
Aesthetic by Maria
London
01.2025 - Current
- Lead daily clinic operations, ensuring a seamless, luxury-standard experience for an elite HNW clientele while managing scheduling, FOH, staff coordination, and payroll.
- Provide executive support to the CEO, managing complex calendars, weekly meetings, and key communications to enable strategic decision-making.
- Organise exclusive VIP events for treatment launches and oversee digital content (social media, website, visuals) to elevate brand visibility and engagement.
- Resolve client issues with discretion, protecting brand reputation and driving repeat loyalty among premium clients.
- Support medical staff during procedures, ensuring high service standards and operational efficiency.
- Introduced a new client management system, improving workflow, service speed, and overall experience quality.
- Contributed to a 15% revenue increase within the first year by enhancing operational processes and client relationship strategies.
Senior Sales Associate
Maison Alaïa
London
04.2024 - 12.2024
- Delivered tailored client experiences, raising satisfaction by 20% and driving repeat engagement.
- Managed high-value private appointments (including Harrods Penthouse), increasing conversion rates and strengthening VIP loyalty.
- Closed luxury transactions and special orders for elite clients, contributing to 15% profit growth.
- Coordinated international sales and shipments with tax efficiencies of up to 20%.
- Selected and pre-ordered exclusive runway pieces for top clients, positioning Alaïa as a trend leader.
- Guided a team of five junior associates, improving product knowledge and surpassing sales targets.
- Partnered with Harrods teams to increase appointment volume and accelerate sales.
Senior Sales Stylist
Alpha Tauri Flagship Store
London
10.2022 - 12.2023
- Increased store revenue by 30% through personalised styling, targeted engagement, and strategic upselling.
- Developed a new sales approach that exceeded quarterly targets by 20%.
- Delivered styling services for VIP clients and executives, boosting loyalty and repeat business.
- Led CRM enhancement projects, improving conversion rates and client segmentation.
- Mentored junior staff, resulting in a 15% uplift in team sales performance.
- Produced weekly business insights to support leadership decisions and product strategy.
- Strengthened brand partnerships, driving a 25% rise in new client acquisition.
Senior Sales Associate & Personal Shopping Specialist
Burberry Flagship
London
09.2019 - 08.2021
- Delivered bespoke personal shopping experiences with 98% customer satisfaction.
- Led exclusive appointment setups and high-value sales ceremonies that reinforced Burberry’s prestige.
- Earned recognition for highest average transaction value during peak seasons.
- Collaborated with marketing teams to develop campaigns that increased lead generation by 25%.
- Produced weekly client insights for senior leaders to shape sales strategy and trend forecasting.
- Built long-term client relationships that consistently drove repeat luxury sales.
Senior Sales Representative
Burberry
London
11.2018 - 09.2019
- Designed tailored experiences for HNW clients, boosting retention and sales performance.
- Coached team members to exceed daily and weekly targets.
- Collaborated on marketing campaigns that increased boutique footfall and brand visibility.
- Delivered sales reports and insights used in operational and commercial planning.
- Promoted in recognition of leadership and service excellence.
Sales Advisor
Men’s Advance International Gallery, Harrods
London
10.2017 - 11.2018
- Delivered luxury styling across brands including Versace, Thom Browne, Givenchy, and McQueen.
- Consistently exceeded targets and nurtured VIP relationships to drive repeat transactions.
- Selected for the prestigious Harrods Personal Shopping Secondment.
Sales Associate
Men’s Sunglasses, Harrods
London
12.2015 - 10.2017
- Surpassed sales targets for three consecutive years, driving record revenue in the Accessories division.
- Represented Harrods at London Fashion Week for exceptional sales performance.
- Mentored new staff and supported merchandising and promotional strategy.
Education
Secondary Education – Equivalent HND -
Adelaide Tavares de Macedo
Brazil01.2010
Skills
- Luxury Client Experience & Clienteling
- VIP / HNW Relationship Management
- Leadership & Team Development
- Operations & Service Excellence
- Customer Journey Optimisation
- CRM, Reporting & Data-Driven Insights
- Event Planning & Brand Activations
- Executive-Level Support
- Cross-Functional Collaboration
- Complaint Resolution & Service Recovery
- Sales Strategy & Revenue Growth
- Digital Content & Social Media Support
Languages
English
Portuguese
Timeline
Clinic Administrator & Executive Assistant
Aesthetic by Maria
01.2025 - Current
Senior Sales Associate
Maison Alaïa
04.2024 - 12.2024
Senior Sales Stylist
Alpha Tauri Flagship Store
10.2022 - 12.2023
Senior Sales Associate & Personal Shopping Specialist
Burberry Flagship
09.2019 - 08.2021
Senior Sales Representative
Burberry
11.2018 - 09.2019
Sales Advisor
Men’s Advance International Gallery, Harrods
10.2017 - 11.2018
Sales Associate
Men’s Sunglasses, Harrods
12.2015 - 10.2017
Secondary Education – Equivalent HND -
Adelaide Tavares de Macedo