Gerardo Medina Castilla
Creative
Dundee
Summary
Strategic and creative designer with a unique blend of artistic vision and marketing acumen, adept at transforming complex business challenges into compelling visual narratives. Specializes in branding, visual communication, and concept design, with a strong command of the full Adobe Creative Suite, Procreate, and Blender. Demonstrated success in elevating brand identity and managing diverse projects, highlighted by a robust portfolio that includes a self-published graphic novel. Committed to delivering innovative solutions that resonate with target audiences and drive business objectives.
Overview
3
3
Languages
Work History
Freelance Illustrator
Self-employed
- Led visual development and conceptual design for various projects, translating client briefs into compelling black-and-white storyboards and character designs.
- Adapted and illustrated short graphic novels from classic literature, showcasing expertise in narrative adaptation, visual pacing, and print-ready production.
- Designed and self-published a range of zines and illustrated comics, managing all aspects from the initial concept, art direction, to final layout and typography.
- Collaborated with a diverse clientele to define and execute a unique visual identity for each project, cultivating a versatile skill set in visual communication.
Assistant Manager
Fanatics
- Led the implementation of innovative product concepts to boost sales and enhance the customer experience.
- Coordinated in-store events and promotional activities, ensuring they aligned with brand guidelines to reinforce brand identity.
- Created visual assets and internal collateral for marketing campaigns and brand messaging, supporting effective team communication and strategic alignment.
- Contributed to enhanced brand perception and customer loyalty through exceptional aftercare service and product knowledge.
- Applied creative problem-solving to coordinate team tasks and execute retail initiatives in a manager's absence.
Marketing Associate
Diprolisa
- Managed the development and implementation of brand campaigns, ensuring consistent visual and messaging guidelines across all platforms.
- Applied expertise in digital marketing to align departmental goals and execute internal campaigns.
- Produced engaging visual assets and marketing collateral—including social media graphics, email templates, and internal presentations—to drive brand engagement and support strategic marketing campaigns.
- Implemented a CRM system to streamline client management and optimize lead generation workflows, contributing to a 10% increase in conversion leads.
Education
Master of Design (MDes) - Communication Design
University of Dundee
Dundee, United KingdomBachelor of Business - Strategic Marketing
Universidad Anahuac Mayab
Merida, MexicoSkills
Creative design
Storyboard creation
Digital illustration
Brand identity development
Business strategy development
Strategic marketing planning
Visual storytelling
Microsoft Office Suit
Google Workplace
Drawing and sketching
Adobe creative suite
Project management
Timeline
Freelance Illustrator
Self-employed
Assistant Manager
Fanatics
Marketing Associate
Diprolisa
Master of Design (MDes) - Communication Design
University of Dundee
Bachelor of Business - Strategic Marketing
Universidad Anahuac Mayab
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