Geraldine Michelo

• Assisted the store manager in achieving commercial objectives and driving store performance.
• Directed a team to deliver outstanding customer service and operational excellence.
• Maintained operational procedures, compliance standards, and daily performance expectations.
• Assumed full responsibility for store management in the Store Manager’s absence.
• Ensured adherence to company policy by all team members, maintaining professionalism at all times.

In partnership with Ulster University

- Established an independent illustration practice during the enterprise placement year.
- Founded a retail-focused creative business, producing and selling original illustrated products.
- Designed a product portfolio aligned with market trends.
- Managed operations, including product development, pricing strategies, and customer engagement.
- Built a strong client base through targeted commissions and digital self-promotion.
- Collaborated with clients to create customised illustrations.
- Gained mentorship that enhanced marketing and financial management skills.
- Integrated creative production with commercial strategies for consistent quality.
- Secured wholesale placement in a retail art shop, increasing exposure and revenue.

• Price stock correctly and merchandise in line with Company procedure.
• Make customers aware of product promotions and offers.
• Assist with unloading of deliveries and storage of stock.
• Operate till, accept payment by cash, credit and debit card.
• Cashing up and tills management.
• Supervision of the store when required.
• Guaranteed high levels of customer satisfaction through product knowledge and attentive service.
• Addressed customer needs promptly, resulting in positive feedback and loyalty.
• Increased store revenue from impulse and add-on buys by promoting POS offers with every sale.