Summary
Overview
Work history
Education
Skills
Languages
Methodologies & domains
Timeline
Generic

GERALDINE KELSEY

Auckland

Summary

Digital product and transformation leader with 20+ years’ experience across dairy, FMCG, retail, supply chain and government services, including senior roles at Fonterra and Hitachi Solutions. Define and deliver digital product strategies and platform roadmaps that connect customer and stakeholder needs with business goals, data and technology. Proven track record in building and mentoring cross-functional product teams, using customer-centric design and Agile ways of working, and using KPIs and analytics to drive measurable performance improvements. Experienced in modern digital architectures, data governance and large-scale change in complex, multi-stakeholder environments.

Overview

25
25
years of professional experience
12082
12082
years of post-secondary education

Work history

Student and peer mentor (Part Time)

MY JOB GLASSES
Digital Reach
12.2018 - 11.2025

"My Job Glasses" is the 1st professional meetings' platform in Europe. Laureate #FrenchTech2030 & France 2030. Its mission is to give everyone the same chance to be fulfilled in their work, in bringing together the largest community of active and committed professionals in Europe. Its ambition: to bring together students, professionals, teachers to discover careers possibilities, share experience and professional advice.

I deliver constructive feedback and guidance, enabling mentees to establish vision, navigate challenges and cultivate resilience.

Head of Digital Transformation - Advisory Senior Director

HITACHI SOLUTIONS EUROPE
London
09.2021 - 12.2024

Lead digital product and transformation programmes for enterprise clients, defining product vision, roadmaps and operating models that leverage cloud platforms, data and modern integration (APIs) to drive growth, efficiency and innovation.

  • Owned end-to-end digital product and transformation roadmaps: from strategy and opportunity sizing through to delivery, adoption and performance tracking.
  • Partnered with business, IT and vendor stakeholders to prioritise investment, manage portfolios and align technology platforms with customer and business outcomes.
  • Built and mentored cross-functional teams (product, design, engineering, data), embedding customer-centric design and Agile ways of working.
  • Established KPIs and analytics to measure product performance and value realisation, using insights to optimise backlogs and drive continuous improvement.

Key achievements:

  • Responsible for ~£30m worth of opportunities (vs £22m pipeline target in 2023), with >30% pre-sales to sales conversion.
  • Advisory team recognised by Microsoft for delivering customer-centric outcomes and fostering innovation across the industry.

Strategic Relationship Director - Entreprise Accounts

HITACHI SOLUTIONS EUROPE
London
06.2019 - 08.2021
  • My role was to drive business growth through developing trustful customer relationship with key accounts
  • My focus was to co-create strategic account plans with the customers that would support their business goals. I generated new leads and opportunities to maximise revenue.
  • I also ensured that Hitachi Solutions offerings aligned with the strategic and operational needs of its key clients.

Key achievements:

  • Responsible for 10% revenue growth YoY for 3 key accounts (circa £3.2 millions) FY 2020-2021 and 100% client retention rate during tenure

Transformation and Adoption Senior Manager

HITACHI SOLUTIONS EUROPE
London
10.2017 - 05.2019
  • My team and I were responsible for designing and delivering the Change Strategy during the digital transformation programmes of our customers, ensuring the adoption of new processes and technologies and delivering measurable improvements in their organisational performance.

Key achievements:

  • Led successful implementations of major change projects, such as organisational restructuring, process improvements alongside technology upgrades (ERP, CRM, Data Analytics), ensuring they are completed on time and within budget.
  • Ensured that changes was adopted and sustained over the long term, implementing post project continuous improvement framework to channel change efforts.

Director of Growth

THE AGILITY COMPANY
Lausanne
09.2015 - 09.2017
  • As co-owner and director of growth, my role was to deliver operational audits of Swiss SMEs and create turnaround strategies to resolve challenges and enable the growth of our customers
  • By helping our customers get a competitive advantage through improved structures, tools and know-how required for business success, we created a platform for achieving sustainable change within their industry.

Key achievements:

  • Average Customer Lifetime Value = 3 x CAC with an average customer tenure 18 months
  • Revenue Growth Rate: 12% from TPE and SME (CHF 4 millions) - Sales Funnel Efficiency: average 8 weeks

Owner and Programme Director

AMPLIO LIMITED
Auckland
03.2010 - 05.2016
  • As co-owner and programme director, my role was to help improve the effectiveness of organisations, increasing their performance, productivity and growth
  • The value proposition was based on designing customer-centric strategy, strengthening core business capabilities, defining actionable operational plans, and aligning performance measures to business objectives.

Key achievements:

  • Implemented Change adoption strategies driving long term sustainability
  • Implemented risks management and business adaptability framework
  • Optimised daily operations to achieve maximum efficiency and cost-effectiveness.

Strategic Programme Manager

FONTERRA
Auckland
06.2007 - 02.2010

My role was to develop and deploy the Operational Excellence strategy, develop the value driver model used to drive performance in the business and prioritise key strategy initiatives, and coach the Ingredients leadership team on the strategic intent and impact of Operational Excellence. This work underpinned more reliable supply, improved service levels and better commercial outcomes across the Co-op’s ingredients and customer channels.

Key achievements:

  • Developed and deployed the Operational Excellence Framework within Trade & Operations (95% of Fonterra's throughput) and coached the leadership team through the "improvement focus" culture change.
  • Developed the value driver model used to drive performance in the business and prioritised key strategy initiatives

Process Improvement Project Manager

FONTERRA
Auckland
09.2006 - 06.2007
  • My role was to identify and prioritise business process areas to be addressed to support Fonterra's strategy deployment, to define business process improvement objectives and integrate them to the functions' business plans, and to deliver improvement initiatives within the S&OP group (Manufacturing and Supply Chain).

Key achievements:

  • Led and delivered the business improvement portfolio across Fonterra Operations (Planning, Manufacturing and Supply Chain)
  • Successful simplification and integration of ingredients planning in complex nutritional products to reduce ingredients wastage - cost saving NZD3 Million (Lean / Six Sigma Black Belt project).

S&OP - Solution Architect SCM

FONTERRA
Auckland
01.2005 - 09.2006

Deployed a new digital “Order to Cash” platform (SAP suite) supporting Fonterra’s strategic priorities for its worldwide operations (10 countries across 3 continents), improving visibility, data integrity and end-to-end customer experience.

Supply Chain Manager

Danone Waters UK and Ireland Limited
London
04.2001 - 08.2004
  • I was responsible for optimisation of the supply chain processes to improve productivity, reduce costs and ensure the fulfilment of customer orders according to agreed SLAs

Key achievements:

  • Created and implemented S&OP process for the UK water business
  • Implemented SAP SCM across 5 European business units - Order to Delivery.

Education

Postgraduate Diploma - Innovation and Design Thinking: Design Thinking and Innovation

Emeritus Education and Training
Singapore

Post Graduate Diploma - Innovation of Products and Services: Design Thinking and Innovation

Massachusetts Institute of Technology
US

European Leadership Programme: Leadership

Hitachi group Academy
UK

Lean Six Sigma Black Belt Certification - Lean Six Sigma Black Belt: Continuous Improvement

Fonterra
NZ

SAP Architecture Certification - SAP SCM Consultant: Supply Chain SAP Architecture

SAP
NZ

Bachelor of Business Management (Honours) - Business Studies

Manchester Metropolitan University
UK

Bachelor of Arts - Business - Operations and Supply Chain Management: Business and Operations Studies

Universite de Savoie
FR

Skills

  • Digital product strategy & road mapping
  • Customer-centric design & UX
  • Agile and cross-functional team leadership
  • Data-driven decision-making & product analytics (KPIs, OKRs)
  • Platform & ecosystem thinking (cloud, integration, APIs)
  • Data governance, risk and compliance
  • Corporate & digital strategy
  • Business architecture & operating model design
  • Change management & adoption (Lean / Six Sigma Black Belt)
  • Senior stakeholder management & influencing
  • Revenue growth, commercial acumen

Languages

English: Fluent
French: Native

Methodologies & domains

Agile and hybrid delivery models · Product operating models · Lean / Six Sigma · Dairy, FMCG, retail and supply chain environments · Large-scale ERP / CRM / data platforms.

Timeline

Head of Digital Transformation - Advisory Senior Director

HITACHI SOLUTIONS EUROPE
09.2021 - 12.2024

Strategic Relationship Director - Entreprise Accounts

HITACHI SOLUTIONS EUROPE
06.2019 - 08.2021

Student and peer mentor (Part Time)

MY JOB GLASSES
12.2018 - 11.2025

Transformation and Adoption Senior Manager

HITACHI SOLUTIONS EUROPE
10.2017 - 05.2019

Director of Growth

THE AGILITY COMPANY
09.2015 - 09.2017

Owner and Programme Director

AMPLIO LIMITED
03.2010 - 05.2016

Strategic Programme Manager

FONTERRA
06.2007 - 02.2010

Process Improvement Project Manager

FONTERRA
09.2006 - 06.2007

S&OP - Solution Architect SCM

FONTERRA
01.2005 - 09.2006

Supply Chain Manager

Danone Waters UK and Ireland Limited
04.2001 - 08.2004

Bachelor of Business Management (Honours) - Business Studies

Manchester Metropolitan University

Postgraduate Diploma - Innovation and Design Thinking: Design Thinking and Innovation

Emeritus Education and Training

Post Graduate Diploma - Innovation of Products and Services: Design Thinking and Innovation

Massachusetts Institute of Technology

European Leadership Programme: Leadership

Hitachi group Academy

Lean Six Sigma Black Belt Certification - Lean Six Sigma Black Belt: Continuous Improvement

Fonterra

SAP Architecture Certification - SAP SCM Consultant: Supply Chain SAP Architecture

SAP

Bachelor of Arts - Business - Operations and Supply Chain Management: Business and Operations Studies

Universite de Savoie
GERALDINE KELSEY