Summary
Overview
Work history
Education
Skills
Timeline
Generic

Georgina Sapak

BRIGHTON

Summary

Results-driven professional with a strong foundation in client-facing roles and a passion for building long-term relationships. I’m drawn to account management because it blends strategic thinking with collaboration, communication, and problem-solving—areas where I thrive. I bring a proven ability to manage competing priorities, align with client goals, and deliver value across fast-paced, dynamic environments. Eager to contribute to a team where client success and business growth are aligned.

Overview

7
7
years of professional experience
3
3
years of post-secondary education

Work history

Individual Giving Executive

Amnesty International
London/Remote
12.2024 - Current
  • Led successful digital acquisition campaigns (lead generation and value exchange), including campaign setup, copywriting, and creative sourcing.
  • Managed a range of fundraising initiatives such as incentivised giving, telemarketing, and payroll giving, both in-house and via external agencies, ensuring alignment with budget and income targets.
  • Collaborated with internal teams and external agencies to optimise key performance indicators (KPIs) and enhance programme profitability.
  • Partnered with the marketing team to design and develop engaging promotional materials for both digital and print channels.
  • Improved administrative processes to enhance donor communications and ensure accurate, efficient record-keeping.

Senior Account Manager

Purity Fundraising
Brighton/Remote
01.2023 - Current
  • Managed client portfolios, fostering long-term relationships and client satisfaction on a range of telemarketing and some digital campaigns.
  • Retained existing customer accounts through consistent engagement and supporter data analysis.
  • Reviewed accounts regularly to assess performance and identify improvement areas that are effective internally and externally.
  • Trained and mentored new account representatives to deliver outstanding service.
  • Represented company at industry events, networking to increase client engagement and identify new opportunities.
  • Confidently managed clients data supplies.
  • Support in the planning and set up of fundraising campaigns.
  • Liaise with internal departments to ensure campaigns are delivered effectively and in line with the clients expectations.

Account Manager

Purity Fundraising
Brighton/Remote
03.2022 - 12.2022
  • Maintained strong relationships with clients and the sector in general
  • Addressed problems in proactive and knowledgeable manner to maintain and enhance client satisfaction.
  • Live campaign analysis and implementation of changes to drive campaign performance
  • Delivering high quality reporting and analysis to further performance and increase client loyalty.
  • Creating and delivering campaign reviews and presentations.
  • A good understanding of data exports and their significance to a client's database/future campaign generation
  • Effectively communicated with all internal departments to ensure high quality, timely delivery of service
  • Monitored supporter and campaign trends and account performance to proactively identify and rectify challenges.

Senior Fundraising Manager

Purity Fundraising
Brighton/Remote
01.2020 - 03.2022
  • Operations management.
  • Co-managed a team of 3 managers, 5 coaches and up to 120 fundraisers.
  • Oversaw the running of up to 25 Telemarketing campaigns a time.
  • Conducted disciplinary hearings and processes.
  • Assisted Senior staff with operational oversight, business development and process improvement strategies.
  • Used company reports to analyse results, both for charities and the company, in order to make both more profitable.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.
  • Established team priorities, maintained schedules and monitored performance.

Fundraising Manager

Purity Fundraising
Brighton
09.2018 - 01.2020
  • Managed shifts of up to 50 staff over 20 telemarketing campaigns to ensure KPI's were achieved successfully.
  • Briefed and trained successful charity and NGO campaigns.
  • Analysed fundraising content and developed teams to produce and improve results.
  • Reported on campaign performance and informed strategy (Daily and weekly).
  • Maintained strong relationships with the client services team to ensure campaigns are delivered to the standard of the Charity/organisation.
  • Developed training materials.
  • Enforced disciplinary procedures
  • Interviewed prospective candidates.
  • Gained knowledge of company policies, protocols and processes and assisted in their delivery.

Education

Bachelor of Arts - Applied Psychology and Sociology

University of Brighton
Brighton, Brighton and Hove
09.2011 - 06.2014

A-Levels -

Gordano Sixth form
Bristol
2009 - 2011

GCSEs -

Gordano School
Bristol
2002 - 2007

Skills

  • Account management and development
  • Client relationship and development
  • Data management and analysis
  • Presenting and communication
  • Operations management
  • Quality and compliance
  • Employee management
  • KPI monitoring and strategy
  • Mentoring and coaching
  • Team training
  • Optimising business processes

Timeline

Individual Giving Executive

Amnesty International
12.2024 - Current

Senior Account Manager

Purity Fundraising
01.2023 - Current

Account Manager

Purity Fundraising
03.2022 - 12.2022

Senior Fundraising Manager

Purity Fundraising
01.2020 - 03.2022

Fundraising Manager

Purity Fundraising
09.2018 - 01.2020

Bachelor of Arts - Applied Psychology and Sociology

University of Brighton
09.2011 - 06.2014

A-Levels -

Gordano Sixth form
2009 - 2011

GCSEs -

Gordano School
2002 - 2007

Similar Profiles

Create profile
Georgina Sapak