Georgina Haaf
Summary
Detail-oriented and creative Fashion Business student with a strong foundation in luxury PR, product sample coordination, and content creation. Proven ability to manage press requests, track global media coverage, and support VIP/celebrity dressing. Combines analytical thinking with a polished aesthetic and clear, confident communication—ideal for supporting both internal and external communications at a global scale.
Overview
3
3
years of professional experience
2026
2026
years of post-secondary education
Work history
Showroom Intern
L52 Communications
London
06.2024 - 08.2024
- Managed product send-outs and returns, ensuring timely delivery and accurate reporting.
- Coordinated with couriers and arranged both international and domestic shipments.
- Updated inventory and ensured visual standards of showroom samples.
- Monitored and clipped press mentions, articles, and social media posts that featured showroom clients.
- Contributed to event coordination including press day.
Social Media Marketing Intern
Deborah Milner Couture
London
10.2023 - 01.2024
- Translated brand values into digital storytelling via Instagram and content creation.
- Managed and monitored social media accounts, ensuring positive customer interaction.
- Contributed to brainstorming sessions to generate original online campaign ideas, innovative social engagement strategies, and compelling digital content.
Dresser / PR
London Fashion Week
London
02.2022 - 02.2025
- Dressed models for runway shows and collaborated backstage with press teams.
- Organized guest check-in and seating, supporting the press team with VIPs and influencers.
IT Support
Hire Ground Temp Agency
London
02.2022 - 08.2022
- Managed client-facing communications and resolved IT inquiries with efficiency.
- Developed skills in deadline management, client reporting, and internal documentation.
Education
Bachelor of Arts - Fashion Business
Istituto Marangoni
London 10/2022 - 06.2025
Skills
- PR Coordination & Strategy
- Sample Loans & VIP Approvals
- Media Monitoring & Clipping
- Excel, Launchmetrics, GPS Sample Management
- Adobe Creative Suite, Microsoft Office
- Organized, Curious, and Culturally Fluent
- Event Coordination
- Creative Problem Solver
- Enthusiastic Self-Starter
Projects
Alexander McQueen Zero-Waste Capsule
- Developed a full CSR strategy and capsule aligned with the UN SDGs, including campaign rollout and post-launch evaluation.
Selfridges x Alaïa Pop-Up Activation
- Created a cross-channel marketing strategy for a luxury brand collaboration, including budget control, asset creation, and six-month event planning roadmap.
Timeline
Showroom Intern
L52 Communications
06.2024 - 08.2024
Social Media Marketing Intern
Deborah Milner Couture
10.2023 - 01.2024
IT Support
Hire Ground Temp Agency
02.2022 - 08.2022
Dresser / PR
London Fashion Week
02.2022 - 02.2025
Bachelor of Arts - Fashion Business
Istituto Marangoni
10/2022 - 06.2025
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