Georgina Copeland
Web Content Specialist
Southampton,Hampshire
Summary
Experienced content specialist, passionate about writing and digital content. Seeking projects emphasising storytelling, collaboration and problem-solving.
Proven track record of crafting high-quality materials for web and print.
Skilled in simplifying complex information for diverse audiences across various sectors.
Trusted to lead digital and creative content for high-profile projects, driving increased sales, donations, and event attendance.
Committed to editorial standards, user needs, and ongoing skill development in project management and UX.
Overview
16
16
years of professional experience
Work History
Senior Digital Content Editor
Christian Aid
01.2018 - 01.2023
- Promoted to senior role and responsible for recruitment and line management
- Developed and maintained user-centred content on Drupal and Shopify CMS platforms, optimised for usability and increased donations
- Handled launches of successful fundraising campaigns on website, driving digital income growth; managed process in Confluence
- Created basic landing page prototypes and wireframes for stakeholders and product owners for clear sign off process
- Led training sessions and supported CMS users; advised on content best practices to ensure consistent tone and messaging
- Devised efficient SharePoint workflow for stakeholders to request web and social content, reducing email volume to team members
- Proofread copy and managed workflow in Adobe Workfront, ensuring adherence to brand guidelines
- Led creation of web creative assets and templates, ensuring swift setup of engaging and impactful emergency campaigns
- Conceptualised Lent 2019 campaign, developed content pack for print and digital use across all platforms, ensuring powerful, uplifting storytelling and effective calls to action.
- Enhanced website user experience by optimizing content layout and incorporating multimedia elements.
- Boosted search engine rankings through the implementation of SEO best practices in all digital content.
- Increased audience engagement with timely and relevant articles, blog posts, and social media updates.
- Streamlined editorial processes for improved efficiency, leading to faster publication times and reduced backlog.
- Collaborated with graphic designers to create visually appealing content that complemented written material.
- Developed style guides and templates to ensure consistent voice and branding across all digital platforms.
- Edited manuscripts for grammar, punctuation, spelling, accuracy, clarity, tone, and consistency while adhering to established guidelines.
- Nurtured relationships with subject matter experts to provide accurate information sources for content creation purposes.
- Ensured compliance with copyright laws by verifying proper sourcing of images and other visual assets used within the digital platform.
- Maintained a comprehensive editorial calendar that effectively balanced timely news and evergreen content for maximum reader interest.
- Provided constructive feedback to writers during content review, fostering a culture of continuous improvement within the team.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Edited and reviewed content for grammar, spelling and punctuation.
- Edited and revised wide array of content for accuracy, clarity and consistency.
- Suggested improvements to content to enhance quality and accuracy.
- Developed and maintained editorial standards for content.
- Provided concise and constructive editorial feedback to writers to improve article and story writing.
- Delegated and tracked each staff member's assignments and deadlines.
Content Editor
Reconnect
01.2018 - 01.2023
- SEO content management for approximately 10-15 webpages in WordPress and 1 monthly newsletter in Mailjet (email marketing), communicating how participants and beneficiaries could get involved with the scheme
- Created clear, snappy copy for all printed collateral (promotional stickers for shops, leaflets).
- Enhanced overall content quality by proofreading, editing, and revising articles for accuracy and clarity.
- Boosted website traffic through the creation and optimization of SEO-friendly articles and headlines.
- Optimized content with key search terms to drive traffic and online visibility.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
Web Content Officer
The Bar Council
01.2023 - 12.2023
- Managed digital content in Preside CMS for 4 Bar Council websites, ensuring optimised user experience, SEO and on-brand messaging
- Managed intranet content production
- Improved process for creating content by creating briefing document for kick-off meetings
- Reported on event registrations and web analytics, supporting team with marketing KPIs
- Created landing pages (and creating basic prototypes) for online and in-person events, driving registrations
- Edited contributor blogs, ensuring adherence to brand guidelines.
Web Content Manager
Cheil London for Samsung UK
09.2017 - 02.2018
- Migrated online shop to new Hybris CMS platform for a smoother user journey
- Established best practices for online shop and automated email content, ensuring clear, informative user journeys
- Liaised with customer services to incorporate informative copy throughout user journey, reducing queries to call centre.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
- Approved, reviewed and edited content flowing to website.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Collaborated with cross-functional teams for content creation, ensuring brand consistency across all platforms.
- Enhanced website user experience by optimising content layout and incorporating multimedia elements.
- Optimised landing pages for improved conversion rates through effective CTAs and persuasive messaging techniques.
- Learned and adapted quickly to new technology and software applications.
- Proved successful working within tight deadlines and a fast-paced environment.
Web Content Analyst
Babcock International
01.2017 - 04.2017
- Evaluated compliance (security, accessibility, branding), ensuring consistency across over 100 Babcock and affiliated websites.
Content Editor
Automobile Association
05.2015 - 09.2016
- Migrated content to new website on Sitecore CMS platform, ensuring improved customer journeys
- Joined scrum team as content lead (Agile working), turning complex financial products into simple, clear user journeys that increased sales
- Conducted research with UX Consultant to develop content for products
- Created UX content for customer journeys, including newsletters and landing pages
- Onboarded new starters to content team, ensuring consistency of page builds during migration to new websites
- Liaised with product owners to create persuasive, user-centric and compliant content for products
- Enhanced overall content quality by proofreading, editing, and revising articles for accuracy and clarity
- Maintained brand consistency by adhering to established style guides and editorial standards
- Led content 'crit' feedback sessions with editorial team, fostering a culture of continuous improvement within the team
- Managed multiple projects simultaneously, prioritising tasks effectively to meet strict deadlines without sacrificing quality
- Prepared, rewrote, and edited pieces to improve readability and impact
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions
Content roles 2007-2015
Various
London
08.2007 - 01.2014
- Freelance Content Writer/Editor, Intelligent People (2015-2018): Managed website content in WordPress CMS, crafted SEO content and UX microcopy for recruiter website transformation, developed style guide. Collaborated with website developer.
- Production Executive, Quilter (Oct 2014-Jan 2015): Evaluated and uploaded content for financial services rebrand project.
- Freelance Content Manager, Delphi Adventure Resort (July-Aug 2014): Revamped content for upgraded adventure resort website.
- Associate Content Designer, Maritime & Coastguard Agency (Jan-April 2014; 1 renewal): Partner writing with stakeholders, created and uploaded content to Publisher CMS, successfully delivered GOV.UK digital transformation
- Content Executive, Thomas Cook Online (Oct 2013-April 2014): Produced landing pages and writing SEO product copy. Handled branded tourist destination content, researching and writing compelling, persuasive copy.
- Content Producer at The Dune Group, Selfridges.com, Harrods.com, Secretsales.com (Jan 2013-April 2015): Produced high-volume SEO product sales copy for luxury and high-street retailers.
- Freelance Content Manager, iWonda.bb (Aug-Dec 2012) and Esta Romi (Aug-Oct 2013): Created clear and persuasive website content for international startups; created style guides, created B2B and customer-facing content.
- Senior Content Editor, Austin Reed Group (Feb 2012-Dec 2012): Produced SEO product and landing page content for 3 brand websites, wrote all marketing emails, created TOV style guide; edited video scripts and oversaw voiceover recordings; developed editorial calendar, mentored junior content editor.
- Content Manager, TV shopping channel Sit-Up (Sept 2010-Nov 2011): Managed content for 3 websites in Hybris CMS, commissioned original content from TV presenters for blog, organised Customer Reviews panel from social media channels.
- Assistant Content Producer, John Lewis (Aug 2007-Aug 2010): Produced SEO product content in CMS, handled all content for high-profile designer furniture relaunch, researched and wrote features, website product copy, in-store point of sale copy, catalogue copy, buying guides, product guides, newsletters
- Proven ability to learn quickly and adapt to new situations.
- Proven ability to develop and implement creative solutions to complex problems.
- Managed time efficiently in order to complete all tasks within deadlines.
- Worked well in a team setting, providing support and guidance.
- Applied effective time management techniques to meet tight deadlines.
Education
Master of Arts - Professional Writing
Falmouth University
Falmouth, UK07.2018
Skills
- Adaptability and flexibility
- Brand voice
- Copy editing
- Copywriting expertise
- Creative thinking
- Editing and proofreading
- Google Analytics
- HTML knowledge
- SEO best practices
- Strategic content planning
- Editing proficiency
- Adobe Systems Software
- Effective writing
- Web Analytics
- Video Scriptwriting
- Work Copywriting
- Proofreading skills
- Project Collaboration
- Consistent brand messaging
- Social Media Content Writing
- Business Writing
- Grammar Comprehension
- Content Development
- Adaptability and Flexibility
- SEO best practices
- Multimedia integration
- HTML and CSS Knowledge
- Creative Thinking
- Keyword optimization
- Editorial Calendaring
- Editing and review
Linkedin Profile
https://www.linkedin.com/in/georginacopeland/
Portfolio Link
https://t.ly/b2flq
Locations
- Hampshire
- Dorset
- London
- Surrey
- Remote
Projects
- 2023: Created Bar Council's 'Pupillage Fair' event minisite, helping to increase registrations around 20% on previous year. Created and launched first Black History Month landing page to support Black voices at the Bar
- 2022: Launched the Christian Aid Week campaign online, contributing to a total of £5.8 million in donations 2020, Revamped a local yoga teacher’s website to help boost bookings and improve SEO
- 2019: Co-created Christian Aid’s powerful yet uplifting 'Rise Up' Lent & Easter campaign story and messaging 2018-2022, Revamped copy for Christian Aid Gifts retail website and gift cards, combining a lighter-hearted tone with compelling stories to inspire giving. Created and launched several hard-hitting online emergency campaigns, including for Ukraine in 2022 (raising £1.86 million in one month)
- 2016: Launched the AA’s Vehicle Inspections and Help Me Choose products, contributing to over £700 million in revenue for roadside products. Launched their mortgages product on the website
- 2015: Completed Intelligent People’s website migration; supplied regular SEO content that helped grow the business 2014, Supported the Maritime & Coastguard Agency's website migration to GOV.UK platform
- 2014: Revamped website for Delphi Adventure Resort
- 2013: Researched and created promotional tourist destination landing pages for Thomas Cook, partnering with Visit Dubai and Brand USA
- 2012-2023: Volunteered subediting skills and features for Magnify magazine, Alpha course, Reconnect homeless project 2012, Edited scripts and supervised voiceover recordings for Austin Reed Group’s ‘How to’ series
- 2009: Launched John Lewis’ designer furniture offer online and in-store
Timeline
Web Content Officer
The Bar Council
01.2023 - 12.2023
Senior Digital Content Editor
Christian Aid
01.2018 - 01.2023
Content Editor
Reconnect
01.2018 - 01.2023
Web Content Manager
Cheil London for Samsung UK
09.2017 - 02.2018
Web Content Analyst
Babcock International
01.2017 - 04.2017
Content Editor
Automobile Association
05.2015 - 09.2016
Content roles 2007-2015
Various
08.2007 - 01.2014
Master of Arts - Professional Writing
Falmouth University
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