Georgina Connor
Preston,Lancashire
Summary
Reliable and dependable team player with excellent communication and organisational skills. Successfully collaborates with multiple areas of the business to deliver marketing implementation to over 450 stores, increasing brand awareness and developing customer-centric communications.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Pet Care Centre Marketing Executive
Pets at Home
Handforth, Cheshire East
08.2022 - Current
- Established rapport with stakeholders across the wider business not just within the marketing team.
- Keeping to budgets set for each project, and having top of mind any saving opportunities and environmental considerations.
- Support both the Commercial Team and Propositions Team by delivering in-store activations that drive customer engagement, retention and achieve business targets.
- Well versed in briefing agencies clearly.
- Sending clear store communication to achieve 100% implementation across the estate.
- Produced and presented periodic marketing reports for senior management, detailing strategy progress and KPI metrics where possible.
- Conducting market research to identify key marketing opportunities.
Retail Marketing Executive
Pets at Home
Handforth, Cheshire East
02.2019 - 08.2022
- Built a strong rapport with stakeholders across the business as well as managing supplier relationships.
- Managed the production of all promotional activity within the stores.
- Created engaging marketing materials, driving campaign and brand awareness across various campaigns.
- Worked closely with the Commercial Team to understand what was needed to drive sales.
- Delivered clear communications to the store estate in coordination with the Retail Operations Team to ensure 100% implementation of POS.
- Attended meetings with the Area Managers to receive feedback on how well the campaigns landed in store, to make it right first time.
- Nominated for the Be Respectful award in 2021.
Retail Assistant Deputy Manager
Pets At Home
Handforth, Cheshire East
02.2015 - 02.2019
- Performed various store operations including opening and closing procedures and product display management.
- Managed colleague schedules to deliver operational efficiency
- Created daily financial reports to track revenue, supporting and guiding underperforming team members to drive sales.
- Toured sales floor regularly, assessing and improving daily operations.
- Designed colleague incentives and recognition schemes to achieve team KPI targets.
- Maintained excellent customer relationships by dealing with queries and complaints calmly and professionally.
- Built a great rapport with other stakeholders across the business, not just within the store.
Education
Bachelor of Science - Textile Design
The University of Huddersfield
Huddersfield 09.2008 - 06.2012
Foundation Degree in Arts - Art & Design
Runshaw Collage
Preston 09.2006 - 06.2008
Skills
- Strong time management
- Campaign and Category support
- Market and competitive analysis
- Presentations, proposals and briefing agencies
- Relationship building
Timeline
Pet Care Centre Marketing Executive
Pets at Home
08.2022 - Current
Retail Marketing Executive
Pets at Home
02.2019 - 08.2022
Retail Assistant Deputy Manager
Pets At Home
02.2015 - 02.2019
Bachelor of Science - Textile Design
The University of Huddersfield
09.2008 - 06.2012
Foundation Degree in Arts - Art & Design
Runshaw Collage
09.2006 - 06.2008
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