Georgina Bushell

• Working collaboratively with the wider Philanthropy & Partnerships team, I lead CHAS's Corporate Partnerships team, account managing a portfolio of existing partners. Partners are from a wide range of sectors including retail, professional services, travel, legal and property. Helping them to achieve their CSR objectives, through fundraising, volunteering, events, staff engagement and advocacy - ultimately towards raising awareness of and engagement with our cause.
• Remit also includes identifying and exploring new business opportunities - determining the most appropriate (and most likely to be successful) activity to offer and engage them in. These activities may come from, or be in support of other functions or teams within CHAS, e.g. pro bono work, GIK or event sponsorship.
• Facilitating positive relationships between internal teams and external partners.

• To identify, prospect, secure and account manage Scotland and UK-wide corporate partnerships
• As part of the Scotland & NI P&P team, align/work closely with complementary income streams both regionally and UK wide - community, philanthropy and special events.
• Work directly with Hospice Development Board to collaborate on funding prospects and relationships
• Direct engagement with and income generation for the Glasgow and Edinburgh Hospices
• Significant contribution to growth of Marie Curie's flagship special event in Scotland, the Brain Game - corporate black tie event held in Glasgow & Edinburgh, building relationships to secure tables/sponsors/committee members.
• Significant partnership/funding achievements during this time include:

- Secured and led 2 year partnership with Morgan Stanley Glasgow 2017-2019; raising £250k against original COTY target of £160k

- Secured and currently managing 3 year UK wide partnership with AG Barr since 2022, on track to achieve partnership target of c£300k

- Secured and currently managing 2 year UK wide partnership with Chivas Brothers, targeted to raise £80k+

- Management of other partners/relationships across a variety of sectors including Interstate Hotels (UK partnership 2017-19 raised £60k); Greenbelt (UK; ongoing partner since 2017; raises £40k p.a.); plus ongoing fundraising relationships with Allied Vehicle Group, Rutherford Cross, GAP Group, McQueens Dairies, CMS, across a variety of events, volunteering, pro bono, GIK.

• Joined a newly formed team, in a regional manager role
• For Scotland and NI - to seek and secure corporate partnerships and sales/promotional opportunities for the Marie Curie product portfolio e.g. the Great Daffodil Appeal, UK hikes, Blooming Great Tea Party
• This role was revised & the UK team structure changed in 2016 to focus purely on corporate partnerships.

• Joined Marie Curie as a Community Fundraiser in the Glasgow Hospice team
• This was a p/t (2.5d/week) temp contract to assist the existing Community Fundraising team to deliver a new community led event – Art for Care
• Whilst project managing this event, working with an external events committee, an opportunity for a permanent position in a new team at Marie Curie came up, which I successfully applied for.

• Responsible for delivering a portfolio of challenge events with an income target of £0.5m and recruitment target of over 200 participants
• Line management of two
• My role during this time included taking new events from conception to delivery, planning and delivering the marketing and promotional strategy for them, managing relationships with key sponsors and suppliers and ensuring the live event ran smoothly
• Also managing existing external events and relationships and developing them in order that they become established events in Maggie's calendar. Events included:
• Monster Bike & Hike – in 2004, its first year, the target was to recruit 500 participants and raise £250,000. With an external logistics manager, I managed all logistic elements of the event, recruitment of and communication with participants and delivery of the event, on budget and on time. The event raised £640,000 and over 800 people took part. By 2013, the event was in its 9th year and had raised nearly £5 million for Maggie's. I established and managed the main sponsor relationship (SSE, 3 years) and established excellent relationships with all 3rd party suppliers involved. As a team event it was heavily targeted at companies, with one of my responsibilities being to identify and build relationships with potential supporters and sponsors. It became Maggie's flagship event in Scotland.
  • Glasgow & Edinburgh Night Hikes – new events taken from conception to delivery, planning with the local council and suppliers, identifying the most appropriate markets to target the event to and establish relationships with new sponsors. In their first year, 400 people took part raising almost £100,000.
  
  I also had responsibility for the marketing campaigns, budgets, income and recruitment of Maggie's participants in running events including London Marathon, Edinburgh Marathon and the Great North Run.

• Initially recruited to conduct research into corporate giving - interviewing a mix of warm and cold supporters of the charity, to inform and help devise a new corporate event
• Maggie's was, in 2003, a much smaller charity and still developing its fundraising streams and contact strategies
• Whilst this research was considered, I then supported the existing fundraisers with the existing/small portfolio of Scottish events.

• Worked at this direct marketing agency on key clients such as BP and GlaxoSmithKline, on campaigns including strategic development and implementation of all direct components of a fully integrated, national, through-the-line campaign for the retail marketing sector.
• Management of a national 70+ retail site launch including – briefing of site staff, creative development and print (of direct mail, press advertising, sampling materials, internal communications) and liaison with 3rd party suppliers
  • Development and delivery of new Customer Relationship Management initiatives relating to data usage, loyalty schemes and credit cards
  • Development of a European hub to manage and deliver a fully integrated pan-European communications programme
  • European management of an integrated, response driven consumer programme including co-ordination of 5 external suppliers, product development and market research usage
  • Management of an Account Supervisor
  • Fee negotiation and forecasting

• Marketing position in the US office of one of the UK regional economic development agencies, attached to the British Consulate in Chicago
• Supporting two directors to research, identify and build relationships with US companies investing in the UK
• Create and manage visit programmes for UK & US directors
• Use of telemarketing, direct marketing and trade shows to identify and secure prospects.
• Wrote and published quarterly newsletter, developed database for mailing list use and for other targeted activities
• Built strong relationships with sub-regional partner agencies and external agencies
• Contributed to delivery of successful direct investment projects

• Management of direct response accounts for Barclays, NSPCC, Scandinavian Seaways, Eurodisney, Nikon and Selfridges
• Contributed to the development and set up of a Project Management department
• Set up and developed an in-house dedicated client management unit