Summary
Overview
Work history
Education
Skills
Timeline
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Georgie Walsh

Godalming,Surrey

Summary

Commercial leader with extensive experience in vendor management, business strategy, and partner management within consumer electronics. Managed £200M+ P&L, secured key vendor partnerships, and drove revenue growth through strategic planning and data-driven decision-making. Strong track record in B2B and retail sales, product launches, and commercial negotiations with top-tier retailers like Very, Curry’s, and Argos. Passionate about emerging tech, AR/VR, and scaling distribution channels in high-growth environments.

Overview

13
13
years of professional experience

Work history

Vendor Director

BrandQuest UK LTD
Windsor, Buckinghamshire
01.2024 - Current
  • Strategic Growth & Commercial Execution: Spearheaded commercial agreements, including pricing, volume commitments, and partnership negotiations, driving revenue growth and operational efficiency.
  • Executive Partner Management: Built and maintained relationships with key retail and vendor partners such as Amazon, HMV, TKMax and JBL at the executive level, ensuring alignment with business goals and market expansion.
  • Operational Excellence & Process Optimisation: Developed and executed strategies to streamline supply chain operations, improve sales productivity, and enhance partner experience.
  • Cross-Functional Leadership: Collaborated across sales, marketing, and operations teams to drive business outcomes in a high-growth, fast-paced environment.
  • Data-Driven Decision Making: Leveraged analytics to assess market trends, measure performance, and identify key opportunities for scaling new brands.
  • Tech & Consumer Electronics Expertise: Extensive experience in launching and scaling consumer tech brands, including JBL, Ideal of Sweden and Rock Audio, within competitive retail landscapes.
  • Retail Account Management: Successfully led end-to-end retail distribution strategies, overseeing business operations, process creation, and program management to scale sales channels.

Strategy consultant

NWI Distribution
Feltham, Hounslow
01.2023 - 12.2023
  • Strategic Business Consulting: Advised a key distribution partner on growth strategies, leading to increased revenue, improved operational efficiency, and stronger market positioning.
  • Samsung Direct Partnership Success: Designed and executed a business strategy that secured a direct partnership with Samsung, unlocking new revenue streams and strengthening the company’s competitive edge.
  • Channel Optimisation & Market Positioning: Revamped business practices and brand positioning to enhance reputation within the distribution channel, improving partner perception and market influence.
  • Revenue Growth & Process Improvement: Implemented new commercial strategies to drive sales performance and operational excellence, resulting in measurable business impact.

Samsung Business Manager

Westcoast
Theale, Berkshire
05.2017 - 12.2023
  • P&L & Commercial Strategy: Managed a £200M P&L, driving revenue growth through strategic planning, performance tracking, and rebate optimisation.
  • Business Planning & Negotiation: Designed and executed a joint business plan with Samsung, securing additional rebates based on revenue performance and market share targets.
  • Data-Driven Decision Making: Developed advanced reporting tools in Excel to track sales performance, forecast demand, and optimise inventory management.
  • Retail Partner Management: Maintained and grew key relationships with major retailers such as Very, Curry’s, and Argos, ensuring alignment with sales objectives and promotional strategies.
  • Stock Forecasting & Pipeline Management: Ensured efficient stock allocation and supply chain planning by managing pipeline in line with sales forecasts and inventory levels.
  • Marketing & Revenue Growth: Contributed to Samsung’s marketing initiatives, providing insights and campaign ideas to maximize sales and brand impact.
  • Category Expansion & Market Entry: Supported the launch of a new Samsung computing category into both B2B and retail, driving adoption and revenue growth across key sales channels.

Senior Buyer

Topshop
Oxford Street, London
05.2012 - 05.2017
  • Managed multimillion-pound budgets, delivering commercial product ranges aligned with brand identity and customer demand.
  • Conducted market analysis, trend forecasting, and competitor benchmarking to curate a compelling, innovative product mix.
  • Built strong relationships with global suppliers and negotiated cost prices, payment terms, and exclusivity deals to maximise margins.
  • Developed and executed strategic buying plans, ensuring optimal stock levels and reacting swiftly to sales trends.
  • Collaborated with design, merchandising, and marketing teams to align buying decisions with seasonal campaigns and business objectives.
  • Worked closely with digital and in-store teams to align omnichannel product strategies and enhance customer experience.

Education

A-Levels - Business Studies

Furze Platt Senior School
Maidenhead

A-Levels - History

Furze Platt Senior School
Maidenhead

A-Levels - Media Studies

Furze Platt Senior School
Maidenhead

Skills

  • Retail & Distribution Strategy
  • Business Planning & Execution
  • Contract & Commercial Negotiation
  • Revenue Growth & Profit Optimisation
  • Market Expansion & Category Launch
  • Sales Forecasting & Pipeline Management
  • Data Analysis & Reporting (Advanced Excel)
  • Process Improvement & Operational Efficiency
  • Rebate & Incentive Structure Design
  • Retail & B2B Account Management
  • Cross-Functional Collaboration
  • Vendor & Supplier Negotiation
  • Partner Success & Channel Development

Timeline

Vendor Director

BrandQuest UK LTD
01.2024 - Current

Strategy consultant

NWI Distribution
01.2023 - 12.2023

Samsung Business Manager

Westcoast
05.2017 - 12.2023

Senior Buyer

Topshop
05.2012 - 05.2017

A-Levels - Business Studies

Furze Platt Senior School

A-Levels - History

Furze Platt Senior School

A-Levels - Media Studies

Furze Platt Senior School

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