Georgia Readman
Carnforth,UK
Summary
A creative and analytical Interactive Media graduate with a technical foundation in UX research and content design. Following a career break for health reasons, I am now fully recovered and eager to pivot into Digital Marketing. I bring a unique 'user-first' perspective to marketing, with experience in persona development and journey mapping that I aim to use to drive client engagement for Justizia Law. I am proficient in Adobe Creative Suite and Canva, and I am seeking this Level 3 Apprenticeship to gain formal training in marketing strategy and multi-channel campaign management.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Junior User Experience Researcher
ClearCourse
Preston, Lancashire
02.2023 - 12.2024
- Collaborated on digital projects for e-commerce, finance, and EPOS clients, focusing on enhancing user engagement and satisfaction through design and functionality improvements.
- Led UX research initiatives, providing valuable insights into user behaviour and preferences to support digital strategies and ensure platform features met user needs.
- Supported marketing teams in creating user-friendly landing pages that improved user engagement.
- Enhanced understanding of key market trends with deep-dive competitor analysis activities.
- Analysed platform metrics to identify areas for improvement, which increased conversion rates.
- Designed and facilitated workshops with key stakeholders, using tools like FigJam to analyse project impact and determine value propositions, aligning digital strategies with business objectives.
- Conducted extensive market and competitor research to inform both product development and marketing strategies, identifying key trends and customer needs that influenced campaign direction.
- Researched target audience needs, incorporated findings into UI and UX designs effectively.
Junior Website Designer
EKM
Preston, Lancashire
05.2022 - 02.2023
- Re-designed client websites to boost sales and improve customer interaction.
- Designed promotional graphics for use across digital channels, including social media, email marketing, and websites.
- Collaborated with clients to develop branding and ensure cohesive messaging across platforms.
- Optimised site functionality for superior end-user experience.
- Streamlined website navigation to improve ease of access for users.
- Ensured compatibility between platforms and browsers by developing responsive designs.
- Integrated social media applications into websites as part of marketing strategy.
Education
BSc - Interactive Media
University of York
York 09.2018 - 08.2021
Skills
- User research techniques
- User journey mapping
- Analytical thinking
- Creative problem solving
- A/B testing methods
- Landing page optimisation
- Competitor analysis techniques
COURSES
- Business Development Foundations: Researching Market and Customer Needs - Project Management Institute
- UX Research for Agile Teams - LinkedIn Learning
- Conducting Remote UX Research Interviews - LinkedIn Learning
- Digital Marketing Foundations - LinkedIn Learning
Affiliations
- Printmaking
- Cooking
- Running
Certification
- Business Development Foundations: Researching Market and Customer Needs - Project Management Institute
- UX Research for Agile Teams - LinkedIn Learning
- Conducting Remote UX Research Interviews - LinkedIn Learning
- Digital Marketing Foundations - LinkedIn Learning
Timeline
Junior User Experience Researcher
ClearCourse
02.2023 - 12.2024
Junior Website Designer
EKM
05.2022 - 02.2023
BSc - Interactive Media
University of York
09.2018 - 08.2021