Georgia Pell-Johnson
Summary
A motivated individual who works well independently and as a team player, with the ability to think on my feet and communicate with honesty and integrity. With over 10 years’ experience in marketing, I am passionate about strengthening great brands and have a comprehensive understanding of marketing strategies and the campaign process. After 11 years in NZ I have recently moved home to the UK am seeking the next step in my career, looking to build upon my skillset in a challenging new role. In my spare time, I enjoy experiencing different cultures and spending time in the outdoors.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work history
Brand Manager
McDonald’s NZ
08.2022 - 05.2025
- Worked across multiple product categories both leading and supporting development of strategy, and working with cross functional teams to devise and execute tactical plans.
- NZ lead for the Australia and New Zealand Monopoly Campaign (2023 & 2024), the highest tactical sales driving window of the calendar, requiring significant stakeholder management and to meet demanding timeframes.
- Ownership of the McDelivery platform, responsible for development of strategy, budget management and proactively identifying growth opportunities in collaboration with delivery partners, exceeding channel growth target by +3%.
- Oversaw Happy Meal calendar, driving enhancements that restored positive sales growth.
- Championed launch of the Lotus Biscoff McFlurry, dessert category's most successful LTO to date.
- Implemented innovative market first campaign 'Surprize Fries', now adopted by other markets globally.
- Launched new iced beverages range at McCafé and expanded plant milk offerings to include oat milk.
Assistant Brand and Shopper Manager
Nestlé NZ
03.2021 - 03.2022
- Coordinated development and execution of all in-store activations for Nestlé Confectionary and Medicated brands, including creation and delivery of high impact point of purchase displays.
- Managed NPD processes and produced sell-in materials to support brand initiatives, maintaining focus on objectives throughout project lifecycles to ensure alignment with goals.
- Assisted with the development of the three-year brand strategy and innovation across the portfolio.
- Notable NPD activations from my time at Nestlé include the successful launch of Kit Kat Vegan and Salted Caramel Scorched Almonds which exceeded ambition and grew total range by 21%.
Construction Labourer and Truck Driver
Point Construction
07.2020 - 02.2021
- After being made redundant during the COVID-19 pandemic I spent 7 months driving a tipper truck delivering building tools and materials to various construction sites, ensuring progress on site was not held up and assisting on site where possible.
Air Campaign Co-Ordinator
House of Travel
11.2016 - 06.2020
- Identified market opportunities to support business objectives and co-ordinate the campaign process from strategy and implementation through to reporting. This required an in-depth knowledge of relevant market trends to provide insights and remain ahead of the game in a fast-paced industry.
- Coordinated press, digital, and social campaign assets, efficiently managing multiple projects simultaneously and maintaining strong attention to detail.
- Built and maintained relationships with internal teams and external suppliers.
Product Content Editor
House of Travel
09.2014 - 11.2016
- Managed product content on the House of Travel website using CMS programming and assist with SEO/SEM, ensuring content remained engaging and relevant, with the customer journey at front of mind.
- Responsible for social content on the House of Travel Twitter and Facebook, assisting with social strategy and community management.
Education
MscEcon - Marketing
Aberystwyth University
09.2012 - 06.2014
BscEcon - Business and Management
Aberystwyth University
09.2009 - 06.2012
Skills
- Time management excellence
- Leading cross-functional teams
- Strategic partnership building
- Influential communication
- Attention to Detail
- Budget management
Affiliations
- Travel
- Hiking / skiing / biking
- Reading / learning French
- Volunteer counsellor - Youthline NZ
References
References available upon request.
Timeline
Brand Manager
McDonald’s NZ
08.2022 - 05.2025
Assistant Brand and Shopper Manager
Nestlé NZ
03.2021 - 03.2022
Construction Labourer and Truck Driver
Point Construction
07.2020 - 02.2021
Air Campaign Co-Ordinator
House of Travel
11.2016 - 06.2020
Product Content Editor
House of Travel
09.2014 - 11.2016
MscEcon - Marketing
Aberystwyth University
09.2012 - 06.2014
BscEcon - Business and Management
Aberystwyth University
09.2009 - 06.2012
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