Georgia Panchoo

Over the last year I have supported the Disney+ streaming platform in the whole EMEA region, by applying a wide range of research methodologies to support stakeholders to deliver consumer focused strategies:

• Support the Disney+ product platform through UX testing and focus groups to improve platform engagement and retention, with a particular focus on the sign-up, onboarding and cancellation flow.
• Worked with behavioural science experts to optimise communications across the Disney+ touchpoints.
• Helped support a pricing conjoint to understand optimal price points, most relevant product features and best subscription offers to maximise acquisition.
• Implemented and independently ran a price and promotion tracker to measure impact of offers strategy and identify future opportunities.
• Supported the launch of new initiatives such as live football in the Nordic markets (pre-launch focus groups, weekly tracker survey to measure the impact of marketing efforts etc.)
• Developed a customer lifecycle tracking framework to identify any opportunities for retention.
• Built and developed a Looker Studio dashboard for stakeholders to self-serve pricing and promotional key KPIs.
• Independently learnt how to use the survey panel Qualtrics.
• Improved and built on an existing tracker to understand our new joiners cohort to better serve our key product, finance, commercial and analytical stakeholders.
• Basic SQL skills.

• Collaborated efficiently with team members to maintain smooth store operations.
• Maintained a clean, organised workspace for the efficient operation of checkout area.
• Stocked shelves regularly for easy access to products by customers.
• Communicated daily offers to customers, promoting in-store deals and discounts.
• Monitored inventory levels routinely to avoid stock-outs or overstocking issues.
• Upheld company policies whilst interacting with customers to maintain brand reputation.
• Dealt effectively with customer complaints, resolving issues professionally and amicably.
• Managed high-pressure situations with ease, ensuring customer satisfaction during peak hours.
• Provided shopping advice based on customer needs fostering an engaging shopping experience.

• Coordinated social media campaigns for increased brand engagement.
• Enhanced website traffic with consistent blog updates and SEO optimisation.
• Assisted in the creation of compelling content for various digital platforms to enhance client's online presence.