Georgia Hawkins
Stourbridge,West Midlands
Summary
An enthusiastic Social media and Events manager with 2 years experience at The Retail Bulletin, and an abundant energy to bring!
After growing in a digital marketing role, I was promoted to Social Media and Events Manager, where I now manage all social media platforms, and also play a vital role in coordinating and planning the in-person events.
Overview
2
2
years of professional experience
6
6
years of post-secondary education
Work history
Social Media and Events Manager
The Retail Bulletin
08.2023 - Current
- Managing the day-to-day handling of all social media channels
- Keeping followers up to date with retail news
- Adapting content to suit different platforms and audiences
- Increasing The Retail Bulletin's LinkedIn followers from 1k to 8k+
- Recording and editing material for TRB social media purposes
- Liaising with department heads over social media content planning
- Play a vital role in marketing TRB events to generate excitement and boost the number of people making bookings
- Conduct venue research to select practical and high-quality venue options in Birmingham, London and Manchester for a variety of events, ranging from 50 to 300 people
- Facilitate smooth running of events, welcoming delegates, liaising with venue staff and speakers, and organising catering, audio visual and technology requirements
- Manage inventory of all audio-visual equipment
- Participate in brainstorming sessions in weekly conference call, resulting in innovative campaign ideas. This includes planning the annual People in Retail Awards, from starting entries to the awards night
- Developing key relationships with retail CEOs, Marketing and People Directors from successful high-street brands
- Responding daily to comments, reposts and engagement from retail brands and followers
Digital Marketing Assistant
The Retail Bulletin
08.2022 - 08.2023
- Built extensive databases on Google Sheets / Excel from scratch to successfully grow the number of attendees at our events.
- Worked closely with department heads to improve our delegate acquisition strategy through personalised email marketing.
- Communicated with the company's graphic design lead on the layout and design of conference marketing visuals for social media use.
- Developed engaging social media text to boost bookings, build trust and nurture a community-feel in our retail network.
Education
GCSEs - English Lit 6, English Lang 5, Maths 5, Science 6-6, German 7, Art 8, History 5, Art-Textiles 6
Redhill High School
Stourbridge, West Midlands 09.2015 - 03.2020
A-Levels -
King Edwards Sixth Form College, Stourbridge
West Midlands 09.2020 - 06.2022
Skills
- Managing multiple social media platforms
- Generating creative content ideas
- Photography and videography, including editing on CapCut
- Timing of posts for optimised engagement
- Scheduling content
- Creating fast-moving Instagram reels and TikToks
- Social listening
- Acting on current trends, including the posting of daily retail news stories
- Event Coordinating
- Analysing data and click through rates
- Analysing competitor activity
- Identifying retail trends
- Planning digital campaigns
- Effective email marketing
Affiliations
- I have enjoyed volunteering at a local youth group, once a week for the past 8 years. I have organised activities for 7-10 year olds. It's been incredibly rewarding, and I have built close relationships and trust with the other leaders and parents.
- Visits to store openings, launch events and retail walks have sparked an avid interest in visual merchandising. Stand out opportunities include seasonal retail walks around London with Tim Nash, Curator of Shop Drop Daily and the collaborative launch between Rolling Stones and Skechers in Carnaby Street.
Timeline
Social Media and Events Manager
The Retail Bulletin
08.2023 - Current
Digital Marketing Assistant
The Retail Bulletin
08.2022 - 08.2023
A-Levels -
King Edwards Sixth Form College, Stourbridge
09.2020 - 06.2022
GCSEs - English Lit 6, English Lang 5, Maths 5, Science 6-6, German 7, Art 8, History 5, Art-Textiles 6
Redhill High School
09.2015 - 03.2020
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