Summary
Overview
Work history
Education
Skills
REFERENCES
Timeline
Generic

Georgia Hanscott

London

Summary

A well-rounded Account Manager with a strong track record leading complex, high-profile campaigns across the automotive, retail, betting, and charity sectors. Currently at BBH London, I lead through-the-line brand campaigns for Audi UK and Paddy Power, delivering across TV, digital, social, print, and experiential. From shaping sharp creative briefs with strategy to overseeing production and rollout, I manage end-to-end delivery while keeping work aligned with brand goals and timelines. Known for bringing clarity, calm, and commercial awareness to fast-paced projects, I work closely with clients and internal teams to ensure the work lands on brief, on time, and to the highest standard. With experience across both agency and in-house environments, I bring a collaborative mindset, strong attention to detail, and a genuine passion for producing great, effective work.

Overview

9
9
years of professional experience
4
4
years of post-secondary education

Work history

Account Manager

BBH London
London
10.2022 - 05.2025
  • Creative Development: Act as the bridge between client and creative, ensuring ideas are aligned with the brief, brand, and campaign objectives.
  • Strategy Collaboration: Work closely with strategists to help shape clear, focused creative briefs that set campaigns up for success — ensuring the team starts with strong insight, direction, and alignment from day one.
  • Finance: Oversee project scopes and work closely with project managers to monitor budgets and track monthly burn, ensuring financial efficiency and transparency across campaigns.
  • Team Leadership: Manage and mentor two Account Executives, supporting their development across all stages of the campaign process.
  • Culture: Head up a team of 19 people in organising year-round events. I work closely with the Managing Director to encourage agency-wide participation and develop innovative engagement strategies.
  • Clients: Audi UK / Paddy Power / Tesco Mobile / Chefs in Schools

Account Manager

The Marketing Store
London
12.2019 - 05.2025
  • Campaign management and planning; consisting of working across the campaign strategy, closely with creative leads and relevant departments to ensure that the brief is met and managing the campaign budget.
  • Effectively planning and prioritising deliverables and resources with the team, ensuring requirements are clearly communicated and executed on a day-to-day basis.
  • Delivering projects with diverse deliverables; print, motion, digital, App promotions, packaging & social. Reviewing creative to ensure the brief and feedback has been taken into account.
  • Client relationship management, working closely with key stakeholders at McDonalds to support and ensure the smooth running of the campaign.
  • Finance – building and tracking the budget throughout the campaign including internal fees.
  • Partnership relationships: Monopoly is reliant on brand partnerships, and the role includes successfully managing those plus ensuring all documents and information are reviewed and signed. This also includes working closely with legal and operations teams to ensure all legal contracts are in place ahead of the promotion.
  • Team Management: Managing an account executive and ensuring their growth and development.
  • Client: McDonalds Monopoly UK

Campaign Assistant

McDonald's UK&I
12.2017 - 01.2019
  • Campaign Management & Planning: Work with the Brand Manager to deliver TTL international campaigns and provide creative and strategic input, working with budgets from owned assets, social to TV and radio ranging from £5k-£1m.
  • Brief Creation: Assist with preparation of briefs for new projects using previous IPSOS learnings and market analysis.
  • Shoot Organisation/Attendance: Work with creative agencies to organise campaign shoots (TV, Print, Social etc.), organise logistical elements, order food products, and provide support / sign off on the day.
  • PR: Work closely with Comms to ensure the correct influencer is chosen to represent the campaign/brand, ensuring tone of voice is accurate.
  • Agency Management: Assist with managing agencies and other 3rd party suppliers, providing feedback on all creative aspects of the campaign.
  • Media: Support with media recommendations and sign off of plans. Work closely with media partners to set up relevant media activity for different campaigns. Worked with Global and Capital breakfast show to coincide with the launch of extended breakfast hours.
  • Forecasting & Research: Support Brand Manager in providing competitor information within the industry.
  • Stakeholder relationships: Develop strong relationships with cross-functional groups: Operations, Legal, Comms Supply Chain, Food Development, Social, to ensure alignment and gain approval during campaign development and NPD.
  • Finance: Coordinate the approvals of estimates with finance controllers and agencies.

Office Manager // Marketing Assistant

SportFX
09.2016 - 01.2017
  • Initially employed as Office Manager and then promoted to Marketing Assistant.
  • Designed and delivered a range of events including: Brand launch, trade shows, retail store events such as Fenwick and activities at 1Rebel gym.
  • Managed PR team to maximise brand and new product exposure.
  • Implemented successful sales campaigns including a warmup Wimbledon Tennis sponsorship campaign at Aspal Tennis Tournament.
  • Managed social media activities including brand influencers & created and implemented the company’s first brand ambassador scheme.
  • Day-to-day assistance: ordering couriers, invoices, taking minutes and office admin - Main contact between SportFX and Sports Direct’s Marketing, Legal & Accountancy teams - Assisted with recruitment and HR of a rapidly growing team.

Education

BA (Hons) - Marketing

University of Liverpool
01.2011 - 01.2015

Skills

  • Client Relationship Management
  • Leadership and Team Management
  • Problem Solving
  • Communication and Interpersonal Skills
  • Project Management


REFERENCES

Available upon request

Timeline

Account Manager

BBH London
10.2022 - 05.2025

Account Manager

The Marketing Store
12.2019 - 05.2025

Campaign Assistant

McDonald's UK&I
12.2017 - 01.2019

Office Manager // Marketing Assistant

SportFX
09.2016 - 01.2017

BA (Hons) - Marketing

University of Liverpool
01.2011 - 01.2015

Similar Profiles

Create profile
Georgia Hanscott