Georgia Byass
Beverley,UK
Overview
11
11
years of professional experience
10
10
years of post-secondary education
Work history
Senior associate
Green Street
London, UK
01.2023 - 01.2025
- Achieved consistent quota surpassing for revenue, pipeline, and activity metrics.
- Generated over £300k in monthly pipeline through 200+ weekly outreach efforts.
- Secured 10 to 12 meetings weekly, fostering strong client relationships.
- Developed comprehensive knowledge of real estate, finance, and private equity sectors.
- Collaborated with US and UK Account Managers on renewals and upsells.
- Maintained focus on new business acquisition while nurturing full sales cycle.
- Delivered approximately 23% year-on-year uplift for existing clients.
- Managed team of 8 for Green Street European News, driving performance across territories.
- Organised training sessions enhancing skillsets among junior associates.
Sales Associate
Green Street
London, UK
01.2022 - 01.2023
- Quota carrying commercial role for UK and German territories. Assigned to German market to expand existing client base and penetrate emerging European markets. Average deal size ~€7,000p/a.
- Hit 130% of annual target and 1 of 8 salespeople to surpass annual quota throughout the Global Green Street organization. Closing 52 deals across 12 countries.78% new business and 22% upselling to existing clients.
- KPIs: 200+ weekly outreach, £200k+ pipeline added each month, 10+ meetings per week as well as 5+ meetings booked for Senior Sales Associates.
- Extensive internal training about Green Street platform and the research reports sent out to clients to better understand markets I was selling into.
- Co-ordinated myself and 15 other commercial sellers to go to both EXPO and MIPIM, ensuring everyone hit their quota for pipeline added, meetings arranged, ARR etc.
Business Development Representative/Junior Sales
React News
London, UK
01.2020 - 01.2022
- 6th commercial hire on React News team focused on UK territory. The role consisted of prospecting and sourcing new UK clients and setting up discovery calls as well as carrying individual quota.
- KPIs: 300+ weekly outreach and 5-10 meetings booked a week.
- Prospecting for entire commercial team and providing contact information for top CRE firms.
- Hit over 100% of individual annual target in Yr1 and as a commercial team, surpassed 300% of annual target.
Farm hand
J. Byass & Sons
Bishop Burton, East Riding of Yorkshire
06.2014 - 09.2025
- Contributed to six harvest seasons over ten years, commencing at age sixteen.
- Worked over 100 hours weekly, performing intensive manual labour tasks.
- Facilitated efficient farm operations to optimise productivity.
- Acquired fork-lift certification and operated a 32-tonne tractor on public roads and fields.
- Executed quick decision-making while managing breakdowns of heavy machinery.
Education
BA (Hons) - Fine Art & History of Art
Newcastle University
Newcastle, UK 01.2016 - 01.2020
Foundation Degree in Arts -
The Royal Drawing School
London, UK 01.2015 - 01.2016
A Levels - Fine Art, English, History of Art
Queen Margaret's School
Yorkshire, UK 01.2010 - 01.2015
Skills
- Strong communication skills
- Enthusiastic and a 'can do' attitude
- Innovative and creative problem solving
- Adaptability and resilience
- Reliability
- Driven and motivated
- Customer relationship management systems
Interests
- Welding - Arc, MIG, TIG and Spot welding working on vintage cars
- Farming - I am forklift certified and if required, can back a 32-tonne tractor and trailer into a tight spot
- Games - chess, backgammon, hearts, bridge
- Crafting - sewing, knitting, embroidering, upcycling, collaging
- Hiking and outdoor sports
Timeline
Senior associate
Green Street
01.2023 - 01.2025
Sales Associate
Green Street
01.2022 - 01.2023
Business Development Representative/Junior Sales
React News
01.2020 - 01.2022
BA (Hons) - Fine Art & History of Art
Newcastle University
01.2016 - 01.2020
Foundation Degree in Arts -
The Royal Drawing School
01.2015 - 01.2016
Farm hand
J. Byass & Sons
06.2014 - 09.2025
A Levels - Fine Art, English, History of Art
Queen Margaret's School
01.2010 - 01.2015