Georgia Alford
London
Summary
Content, partnerships and marketing specialist with 10+ years' experience creating campaigns, editorial content and strategic partnerships across healthcare, luxury lifestyle and global communications. An experienced relationship builder who enjoys working with talent, agencies, PRs and senior stakeholders to bring creative ideas to life. Published writer with experience coordinating content productions, events and multi-channel campaigns.
Overview
13
13
years of professional experience
Work History
Marketing & Content Specialist
MEDTRONIC
01.2020 - Current
- Lead integrated marketing campaigns across the UK & Ireland from concept through delivery.
- Develop campaign narratives, copy and digital content that connect with audiences while supporting commercial goals.
- Build strategic partnerships and ambassador programmes through authentic storytelling.
- Manage agencies, designers and cross-functional stakeholders, ensuring projects are delivered on time.
- Coordinate creative production and campaign assets across multiple channels.
- Analyse campaign performance and use insight to improve future content.
Social Media & Communications Manager
PROJECT EVERYONE
01.2017 - 01.2020
- Produced editorial, newsletters, social campaigns and digital storytelling for global audiences.
- Managed relationships with UN officials, NGOs, government representatives, talent and creative partners.
- Supported high-profile events and campaign activations with international stakeholders.
- Balanced multiple fast-moving projects while maintaining consistently high editorial standards.
Social Media Executive
THE PC AGENCY
01.2015 - 01.2017
- Delivered luxury lifestyle and hospitality campaigns for premium brands.
- Worked closely with PR teams, influencers and clients to create engaging content.
- Supported launches, press trips, hospitality events and reporting.
Earlier Experience
Suitcase Magazine | BBC & ABC News | Elan Lifestyle Dubai
01.2014 - 01.2015
- Researched restaurant, travel and lifestyle trends for editorial features.
- Liaised with celebrity PRs and assisted editorial fashion and lifestyle shoots.
- Managed VIP concierge requests including restaurants and events in Dubai.
- Supported production on major live television broadcasts.
Education
Drama & Film -
University of the West of England
A Levels - History of Art, Drama & PE
Sherborne School for Girls
Skills
- Editorial copywriting
- Brand storytelling
- Stakeholder management & engagement
- Talent & partnership management
- Content strategy
- Campaign delivery
- Creative production
- Event management
- Social media management & content creation
- Hospitality marketing
- Influencer engagement
- Analytics
- Marketing strategy
- Campaign management
Timeline
Marketing & Content Specialist
MEDTRONIC
01.2020 - Current
Social Media & Communications Manager
PROJECT EVERYONE
01.2017 - 01.2020
Social Media Executive
THE PC AGENCY
01.2015 - 01.2017
Earlier Experience
Suitcase Magazine | BBC & ABC News | Elan Lifestyle Dubai
01.2014 - 01.2015
Drama & Film -
University of the West of England
A Levels - History of Art, Drama & PE
Sherborne School for Girls