George IDDENDEN
London
Summary
Dynamic and results-driven communications professional with extensive experience in journalism, digital reporting, and content production. Proven track record in managing media relations, producing strategic content, and driving audience engagement. Adept at leveraging multi-platform content strategies and collaborating with marketing and communications teams to enhance brand visibility and reputation.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
Work history
Reporter
The Payments Association
London
08.2023 - 01.2025
- Company Overview: Develop and execute content strategies for two publications: Payments Review and Payments Intelligence
- Develop and execute content strategies for two publications: Payments Review and Payments Intelligence
- Collaborate with marketing and communications departments on strategic content communications
- Manage media relations, including PR agency coordination, press release drafting, and media request handling
- Produce and host podcasts, interviewing high-level payment industry professionals
- Oversee the production and promotion of the association's monthly newsletter
- Provide editorial assistance for the policy team, enhancing communication efforts
- Develop and execute content strategies for two publications: Payments Review and Payments Intelligence
Freelance News Reporter
MailOnline
London
05.2023 - 08.2023
- Company Overview: Reported on high-profile home affairs stories, reaching millions of readers daily
- Reported on high-profile home affairs stories, reaching millions of readers daily
- Sourced and investigated exclusive stories, contributing to front-page news coverage
- Collaborated with senior journalists on breaking news and sensitive topics, adhering to strict deadlines
- Reported on high-profile home affairs stories, reaching millions of readers daily
Content Executive
Retail Gazette
London
03.2021 - 05.2023
- Company Overview: Produced over 1,600 stories for the UK's largest B2B retail publication, enhancing industry visibility
- Produced over 1,600 stories for the UK's largest B2B retail publication, enhancing industry visibility
- Independently developed news and feature articles, leveraging SEO techniques for broader reach
- Significantly contributed to social media growth and newsletter subscriptions, boosting brand engagement
- Planned, recorded, and edited short documentaries, garnering substantial viewership
- Represented the publication at industry events, strengthening professional networks
- Produced over 1,600 stories for the UK's largest B2B retail publication, enhancing industry visibility
Freelance Sports Journalist
South London Press
London
02.2020 - 03.2020
- Company Overview: Covering teams in South London including Charlton Athletic, Crystal Palace, AFC Wimbledon and Dulwich Hamlet
- Covering teams in South London including Charlton Athletic, Crystal Palace, AFC Wimbledon and Dulwich Hamlet
- Interviewing sports professionals and writing up match reports
- Covering teams in South London including Charlton Athletic, Crystal Palace, AFC Wimbledon and Dulwich Hamlet
Education
Bachelor's degree - Journalism
London South Bank University
09.2017 - 05.2020
Skills
- Strategic Content Production
- Media Relations Management
- Copy Editing and Proofreading
- Podcast Production and Hosting
- SEO and Social Media Management
- Proficiency in WordPress
- Proficiency in HubSpot
- Proficiency in MailChimp
- Proficiency in Adobe Creative Suite
- Proficiency in Canva
- Relationship Building
- Analytical and Reporting Skills
- Public relations acumen
- Commercial Awareness
- Social media proficiency
- Search Engine Optimisation
- Content marketing
- Stakeholder communications
Timeline
Reporter
The Payments Association
08.2023 - 01.2025
Freelance News Reporter
MailOnline
05.2023 - 08.2023
Content Executive
Retail Gazette
03.2021 - 05.2023
Freelance Sports Journalist
South London Press
02.2020 - 03.2020
Bachelor's degree - Journalism
London South Bank University
09.2017 - 05.2020
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